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How to Utilize Cohort Analysis for Deep Customer Insights

Customers are the bread and butter of your business. If you want your business to succeed, you need …

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Tips and Tricks for Boosting Growth and Profit through Marketing Intelligence

Marketing is such a broad topic that it no longer comes as surprise when we realize there are other …

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The Ultimate Guide to Marketing Myopia

Myopia – perhaps some of you may be familiar with this term but you may be wondering, how does it …

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Overview of Qualitative And Quantitative Data Collection Methods

Much of the workings of the world today are controlled and powered by information, giving credence …

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Drip Marketing 101: Definition, Benefits and Best Practices

If you have been using the internet for a number of years, you must be able to recall a point when, …

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The Definitive Guide to Lead Nurturing for Maximum Sales

Businesses are greatly dependent on relationships. That is a reality that business people ought to …

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How to Prepare a Marketing Audit to Shape Your Marketing Strategy

Much of the success of any business is riding on its marketing strategy. It may have abundant …

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Complete Comparison of the Major Marketing Channels

Marketing is among the most important things companies need to take care of and it can be among the …

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Definitive Guide to Loss Leader Pricing

Imagine that you are a retailer who sells a variety of goods to consumers. Of course, you must …

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