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Six Common Print Marketing Myths Debunked

In this day in age, you cannot avoid being exposed to marketing and ads even if you wanted …

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The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit

Very recently we entered the year 2019, and it goes without saying that most of the world is …

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The Inner Workings of Advertising on Amazon

Can you imagine a month, a day or even a week without being online, browsing the Internet? Probably …

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Facebook Groups: The Best-Kept Secret for Boosting Your Business

Have you ever wondered what does it take to successfully grow your business by using Facebook …

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The 6 Best Advertising Strategies For Small Business

Successful small business owners know that there is more to building a successful business than just …

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Psychographic Segmentation in Marketing: Definition & Examples

Mаrkеt ѕеgmеntаtiоn iѕ one оf thе mоѕt еffiсiеnt tооlѕ for mаrkеtеrѕ tо саtеr tо thеir target group. …

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4 Types of Distribution Channels in Marketing

Manufacturers originally bear the responsibility to create the perfect marketing mix for their …

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How Customer Intimacy Helps Boost Sales

Typical corporate organizational structure is anti-customer intimacy. Why? Organizations are …

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Understanding and Managing Customer Perception

Beauty is in the eye of the beholder. Perception is reality for the individual. The way we think …

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