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Strategic Planning: How Product Differentiation Strategy Depends on Market Type

What is it that makes your product unique? How to make it visible and position it well on the …

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Strategy Statement: Articulating Your Competitive Advantage, Objectives and Scope

When you have a start-up which consists of a team of several people, you need to have a clear and …

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VRIO Framework Guide on Creating Sustainable Competitive Advantages

If you are running an organization or a business, or just thinking about starting it, you must be …

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The CEO Guide to Customer Experience

Who is the most important person in a company? The owner? The CEO? The employees? If you picked an …

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SWOT Analysis Examples

Running a business is no mean feat. There is an endless list of tasks that need to be done. Managing …

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How to Create a Unique Value Proposition

Entrepreneurship is often painted as a rosy and glorious endeavor. The plot is almost always the …

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Business Model Canvas Alternative: Lean Plan Template

If you have been thinking of starting a business, you have obviously heard and read about the …

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All about Business Process Mapping, Flow Charts and Diagrams

Fоr уеаrѕ, lаrgе еntеrрriѕеѕ hаvе uѕеd рrосеѕѕ mapping, in соnjunсtiоn with рrосеѕѕ mapping tооlѕ to …

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Management Buyout Guide (MBO): Definition, Process, Criteria, Funding Options, Pros & Cons

It is safe to say that owning and running a private business is every manager’s ultimate goal. …

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