Careers at Acronis
Acronis’ mission is to provide easy, complete, safe, and secure business continuity solutions focused on data services.
In 2001 Serguei Beloussov, Max Tsyplyaev, Stanislav Protassov, and Ilya Zubarev founded Acronis as a distinct business unit within SWsoft. Its core focus was developing boot loader and disk partitioning software. In 2003 it was spun off as a separate firm that focused on developing disaster recovery and backup software based on disk imaging technology.
The following decade saw a number of milestones. In 2012 Acronis purchased GroupLogic, enabling it to incorporate mobile devicesi nto enterprise environments. In 2013 it revealed the opening of an official research and development division called Acronis Labs. Acronis now sells both on-premises and cloud software products. It maintains offices in numerous major cities worldwide.
Business model of Acronis
Acronis has a segmented market business model, with customer groups that have slightly different needs. The company targets its offerings at consumers and businesses.
Acronis offers three primary value propositions: accessibility, cost reduction, and brand/status.
The company creates accessibility by providing a wide variety of options. It offers solutions for data in remote, local, mobile, and cloud devices. Also, its products have been certified to work with Ubuntu Software, Red Hat Software, Mandriva Linux, and SuSE Certified Linux Software. It has been able to expand its capabilities due to numerous acquisitions. Its purchases include BackupAgent, nScaled, and GroupLogic. These acquisitions have enabled it to greatly expand its portfolio.
The company reduces costs in a variety of ways. It regularly provides special offers, such as “buy one license, get one free” and “protect five computers for the price of three.” It also offers free trials.
The company has established a strong brand due to its success. It protects the data of over 500,000 businesses in various industries and over 5.5 million consumers in more than 145 countries. It employs over 900 people. Lastly, it has won over 45 awards. Its many honors include the following:
- Recognition as a Gold Winner in the the Server Backup Software category by Top 10 Reviews
- Recognition as one of CRN Magazine‘s 25 Coolest Mobile Software & Service Vendors
- The Channel Pro Reader’s Choice Award for Best Backup and Disaster Recovery
- Recognition as a Major Player in the IDC MarketScape: North America Disaster Recovery-as-a-Service Provider 2015 Vendor Assessment
- PC Magazine’s Editor’s Choice Award for the Acronis True Image Product
Acronis’ main channel is its direct sales team. It also sells its products through a network of distributors, resellers, and service providers. The company promotes its offerings through its website, social media pages, sponsorships, and participation in conferences.
Acronis’ customer relationship is primarily of a self-service nature. Customers utilize its products while having limited interaction with employees. The company’s website features a “Resources” section with useful tools such as articles, white papers, data sheets, case studies, solution briefs, executive summaries, evaluation guides, infographics, and videos. The site also provides analyst reports and product documentation.
Despite this orientation, there is a personal assistance component in the form of 24/7 phone, e-mail, and live chat assistance. There is also a community element in the form of a peer forum.
Acronis’ business model entails designing and developing its software for customers.
Acronis has over 50,000 partners globally. It maintains the following types of partnerships:
Service Providers Program – The company works with firms that provide services to its customers to assist with the use of its products.
Resellers Program – The company works with firms that sell its products and offer related services in order to extend its reach.
OEM Program – The company works with firms that bundle its products into their software and hardware offerings in order to create enhanced solutions for customers.
Affiliates Program – The company works with firms that promote its offerings on their websites and other platforms, offering them a commission of up to 50% for completed sales.
Acronis provides partners with training programs, sales/marketing resources, 24/7 support, and access to a Partner Portal. Specific partners include ADN, CDW, Cloud Distribution, Comparex, HEG, Ingram Micro, Silvereye, and TechData.
Beyond these partners, Acronis also maintains technology alliances with ConnectWise, cPanel, Kaseya, LabTech, Microsoft, Odin, VMware, and Virtuozzo.
Acronis’ main resources are its human resources, who include the engineers that design and develop its products, the sales employees that sell them, and the customer service employees that provide support.
It maintains important physical resources in the form of research and development centers in the United States, Russia, and Singapore, and cloud data centers in the U.S., Germany, France, Russia, Japan, and Singapore. It places a high priority on intellectual property, with over 100 patents. Lastly, it has relied on funding from outside parties, raising $11 million from three investors as of January 2004.
Acronis has a cost-driven structure, aiming to minimize expenses through significant automation. Its biggest cost driver is likely sales/marketing, a fixed cost. Other major drivers are in the areas of customer support/operations and administration, both fixed costs.
Acronis has one revenue stream: revenues it generates from the sale of its products to customers.
info: Serguei earned a B.S. in Physics, M.S. in Physics and Electrical Engineering, and a Ph.D. in Computer Science at the Moscow Institute of Physics and Technology. He previously served as CEO of Parallels, where he still acts as an Executive Chairman.
info: Jim earned a Bachelor of Science degree at Evergreen State College. He previously served in various leadership roles in the Enterprise Sales and Partner/Channel Development division at Symantec/VERITAS, where he worked for 11 years.
info: John earned a Bachelor of Science degree in Mathematical Physics at California State University Northridge. He previously served as Service Providers Chief Marketing Officer at Parallels and as a General Manager at Microsoft.
info: Mark earned a Ph.D. in Computer Science at the Moscow Institute of Physics and Technology. He previously served as Deputy Minister of ICT of Russia and as Head of Business Development at Russian Space Systems Corporation.
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