Careers at AgilOne
AgilOne’s mission is to bring revolutionary predictive marketing to everyday marketers.
Omer Artun started his first business in elementary school. He wanted to buy his mother a gift, but did not have any money. He noticed that there was a mulberry tree in his neighborhood, so he began taking berries from it and selling it to his classmates. Not long afterwards, he started hiring some of his friends to collect the fruits and sell them to students. The venture proved to be a success.
As an adult, Artun earned a Ph.D. at Brown University, where he studied machine learning. He then joined McKinsey as a strategy consultant. While there he gained an interest in applying scientific principles to marketing, but wanted to do it on the client side. So he left the firm and got executive jobs at MicroWarehouse and Best Buy, where he was able to design predictive marketing analytics.
Curious, Artun examined the prevalence of predictive marketing at companies in general, and found that its usage was limited. He believed that this was because marketers tend to be more creative than mathematical. He saw the need for this mentality to change as brands relied more heavily on digital channels to reach the masses, increasing the need to personalize customer experiences.
Artun felt he could only do so much to address this problem as an employee at an established firm. So recalling his entrepreneurial instincts as a young boy, he decided to strike out on his own. In 2006 he founded AgileOne, a firm that developed a cloud-based platform that would offer predictive customer analytics, advanced database management, and integrated campaign management.
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Benefits at AgilOne
Business model of AgilOne
AgileOne has a niche market business model, with a specialized customer segment. The company targets its offering at mid-market enterprises (typically firms with 100,000 or more customers).
AgileOne offers three primary value propositions: convenience, performance, and brand/status.
The company offers convenience by providing a comprehensive solution. Its platform combines predictive customer analytics, integrated campaign management, and advanced database management capabilities, making it easier for marketers to fully understand customers. Its built-in predictive models reduce the need for end users to rely on in-house data scientists or consultants.
The company has demonstrated strong performance through tangible results. It claims its solution allows clients to do the following:
- Recover as much as 45% of carts by providing the best incentives for each customer
- Triple conversions and increase lifetime value through the use of targeted content
- Reduce email opt-outs by as much as 40% by adjusting email frequency by segment
High-profile positive outcomes for specific clients include the following:
- Shaklee used AgilOne’s solution to improve its abandoned cart campaigns, resulting in a 48% open rate and a 28% conversation rate, and identified factors that drive 3x lifetime value
- Mavi used AgileOne’s solution to carry out effective clustering, resulting in a 20% reactivation of inactive customers and a 7% increase in overall revenues
- PetCareRx used AgileOne’s solution to create highly targeted promotional campaigns, resulting in a 14% rise in quarterly retention and a 0% increase in overall marketing budget
- UncommonGoods used AgileOne’s solution to enhance its e-mail marketing campaigns, resulting in an increase in its average open rates from 14% to 19% and savings on email sends
- Arcelik used AgilOne’s solution to implement a new marketing platform, resulting in 140 campaigns capturing significant additional revenue in the first year of operation
The company has established a strong brand due to its performance. It bills itself as the first predictive marketing cloud enabling marketers to deliver customer relationships online and offline. It has created more than 525 million personalized customer experiences, and has more than 150 clients. These include prominent firms such as The Body Shop, Lilly Pulitzer, Shazam, and Moosejaw. Lastly, it has won a number of honors, including recognition as one of OnCloud’s Top 100 Private Companies (2015), one of Gartner’s“Cool Vendors“ (2014), and one of Red Herring’s Top 100 (2013).
AgileOne’s main channel is its direct sales team. The company promotes its offering through its social media pages and participation in trade shows, summits, and conferences.
AgilOne’s customer relationship is primarily of a self-service, automated nature. Customers utilize the service through the main platform while having limited interaction with employees.
The company’s website features a section called “AgilOne Academy” that includes self-help resources such as articles, reports, eBooks, data sheets, and video tutorials. The site also offers case studies, infographics, a blog with posts written by its experts, and answers to frequently asked questions.
AgilOne’s business model entails maintaining a robust cloud platform for its clients.
AgilOne maintains the following types of partnerships:
- Technology Partners and Integrations – Specific partners include Adobe Omniture, Bigcommerce, Coremetrics, Demandware, Ensighten, Experian Marketing Services, Facebook, and HubSpot.
- Services Partners – Specific partners include Acadaca, Canvas, Cinder, PFS Web, Revenue Automation, Sequence, The O Group, OIC, SM, Wednesday, WhatCounts, and You.
The company indicates that benefits of being a partner include the following: mutual referral fees, co-branded collateral, co-branded industry event integration, co-branded dedicated event integration, and access to its variety of tools.
AgilOne’s main resource is its proprietary software platform, which serves over 150 clients.
It depends on its technology employees to maintain and update the platform, its data scientists and retail marketing leaders to share their expertise, its sales staff to promote its offering, and its customer service staff to provide support.
As a startup it has relied heavily on funding from outside parties, raising $41 million from five investors as of April 2014.
AgilOne has a cost-driven structure, aiming to minimize expenses through significant automation and low-price value propositions.
Its biggest cost driver is likely sales/marketing, a fixed cost. Other major drivers are in the areas of product development and customer support/operations, both fixed costs.
AgilOne has one revenue stream: the annual subscription fees it charges for access to its cloud-based platform. It offers two subscription plans -- one for an Enterprise Edition and one for a Digital Edition. Specific prices for each plan change with the number of active customers that clients have.
info: Omer earned a Ph.D. in Computational Neuroscience and Physics at Brown University. He previously served as Senior Director of B2B Marketing at Best Buy, VP of Strategic Marketing at CDW/Micro Warehouse, and as a consultant with McKinsey & Company.
info: Ted previously served as CTO of Badgeville, WebGain, Tendril Software, and Novasoft Systems. He also acted as the Chief Architect & SVP for Tools & Middleware at Oracle Corporation. He has over 25 years of experience in software architecture.
info: Gangadhar earned a Master’s degree in EECS from MIT and an undergraduate degree in Computer Sciences from IIT. He previously served as VP of Product Strategy and Management at Oracle Corporation. He has more than 16 years of experience.
info: Mike earned a B.A. in Organizational Communications at University of California, Santa Barbara. He previously served as a Consultant at Points International and as Head of Business and Corporate Development at Luvocracy.
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