Careers at Apteligent


Apteligent provides mobile application performance management solutions, enabling businesses to analyse app performance and run app diagnostics in real-time, with the aim of making mobile apps run more efficiently and reliably.


Apteligent was founded in 2009 by former MIT students Robert Kwok (“Kwok”) and Jeeyun Kim (“Kim”) and former John Hopkins University student Andrew Levy (“Levy”). Having previously built their own mobile apps, the three co-founders realised that it was difficult to monitor user experience. They focused on building a platform that would allow users to solve experience and performance issues within apps, while also generating revenue.

Apteligent was originally founded under the name Crittercism, but was rebranded as Apteligent in 2016. The Company has raised just under $49 million in five rounds of investor funding since 2011.  Its most recent Series C round of funding alone, completed in 2014, raised $30 million. Apteligent’s investors include Scale Venture Partners, Accel, InterWest Partners and Shasta Ventures.

Benefits at Apteligent

Business model of Apteligent

Customer Segments

Apteligent serves a range of companies that wish to gain greater insight into the performance of their mobile apps. On its website the Company claims to provide services covering 23,000 apps worldwide.

This includes customers operating in the retail, entertainment, gaming, media, finance, telecommunications, hospitality and technology sectors. While many of the Company’s customers are based primarily in the US, Apteligent also has customers in France, Denmark, Canada, Finland and the UK. The Company includes a number of household names among its customers, such as Bloomberg, AT&T, Bank of America, Ebay, Microsoft, Nokia and Marriott.

Value Propositions

Apteligent’s principal value is in its software platform, which purports to improve the efficiency, reliability and profitability of its customers’ applications.

The Company’s software provides accurate, real-time insights that can be used to monitor and identify issues before they are realised. Apteligent offers a range of subscriptions, including fully negotiable enterprise packages for its biggest clients.

The Company’s products are easy to access, with users up and running within minutes, and allow for customised integrated solutions, enabling customers to merge Apteligent functionality into their existing infrastructure.


Subscriptions to Apteligent’s performance analytics platform can be purchased from the Company’s website at, on desktop or mobile browsers. The software can then be accessed directly via the Company’s website.

Larger enterprise customers can negotiate a quote with members of the Apteligent sales team, who can be reached either online through the Company’s website or over the phone.

The Company’s services can also be integrated into existing applications and infrastructures to provide more immediate access to the Company’s platform. A number of tech companies have integrated Apteligent functionality into their own systems, including Smule and Groupon.

Customer Relationships

Apteligent’s products are available as self-service offerings. Customers are able to register and pay for products through the Apteligent website, and are able to access the Company’s software platform within minutes, with no need for direct interaction with Company representatives.

Large enterprises, however, must negotiate their subscription packages with members of the Apteligent sales team to ensure that their requirements are met. The Company also works directly with third-party developers in creating integrated solutions for its customers.

Apteligent provides a range of training resources to its customers through its website, including webinars, infographics and white papers, and lists events that it will attend so that customers can interact with the Company in person.

In addition to its standard technical support, Apteligent hosts a community forum where issues can be discussed among users and Company representatives. It also keeps its customers up to date with platform developments through its blog and social media accounts with Facebook, Twitter, Instagram, YouTube and LinkedIn.

Key Activities

Apteligent develops and delivers mobile application intelligence solutions. It provides a range of data collection and reporting products that work in real-time, allowing enterprises to accurately monitor their app performance and gain insights across multiple dimensions of the application lifecycle.

Its platform includes tools that enable companies to optimise transactions, identify crashes, and monitor fatal and non-fatal errors before they impact user experiences. Apteligent also collaborates with developers, making its API available so that customised integration can be developed by third-party operators.

Key Partners

Apteligent partners with a variety of companies, primarily businesses operating in the technology sector, to bring its products to market and create more efficient solutions for its customers. These partners comprise software companies, cloud solutions providers, app developers, consulting firms and analytics companies, as well as financial services, entertainment and management companies.

Apteligent collaborates with partners across the US, Latin America, Asia and Europe. Its partners include high-profile business such as Amazon Web Services and Accenture, alongside smaller providers like Belgium’s Tapptic, Chile’s Ushiro Security and Finland’s Smartphone Solutions.

Key Resources

Apteligent’s key resources are its software platform, its personnel and its IT infrastructure. While the Company’s software and technology remain crucial to its success, research did not identify any patent applications filed with the US Patent and Trademark Office in Apteligent’s name.

The Company’s business model requires expert support and development teams, as well as a functioning sales team. Apteligent’s activities are supported by integral IT infrastructure, comprising a network servers and data centres.

Cost Structure

Apteligent incurs costs in relation to its software development activities, its IT maintenance operations, sales and support services and personnel.

The Company must pay rental fees and operating costs to maintain its network of servers, data centres and offices, including its headquarter in San Francisco.

Revenue Streams

Apteligent generates revenue through a freemium business model. It offers a free subscription for basic users that provides customers access to a limited version of the platform. The Company also provides more advanced paid subscription packages that include more advanced features and capabilities.

Apteligent’s JumpStart package subscription is priced according to the amount of monthly active app users, starting at $150 per month for 100,000 users. Packages for 250,000 monthly active users, 500,000 monthly active users and 1 million monthly active users are priced at $375, $750 and $1,500 per month respectively. The Company also offers an Enterprise package, the price of which is negotiable depending on the needs of the customer.

Our team

Andrew Levy,
Co-Founder and Chief Strategy Officer

info: Andrew has served as Apteligent’s Chief Strategy Officer since 2015, having previously served as the Company’s Chief Executive Officer. Prior to co-founding Apteligent he held a number of software engineering roles, beginning in 2002 at USI Consulting Group. In 2004 he joined Silicon Graphics, where he served as an engineer for less than a year before leaving to join global security company Northrup Grumman in the same role. He left this position after less than a year as well, Fed Centric Technologies as an engineer in 2006. Levy continued his software engineering career at Hewlett Packard, where he worked from 2007 to 2009.

Robert Kwok,
Co-Founder and Chief Technology Officer

info: Robert has served as Apteligent’s Chief Technology Officer since 2009, prior to which he served in several engineering and programming roles within the technology sector. He began his career in 2002 as an educational researcher at MIT Media Lab. Over the course of the next four years he held several positions close to MIT, including educational research intern at Technical Education Research Centre, Java programmer at MIT Media Lab, software engineer intern at network analytics company WildPackets and mobile app developer at MIT Teacher Education Program. In 2006 Kwok joined Hewlett Packard as a software user interface engineer, a position he held until 2009. That year he he co-founded online dating site OliveWoo and Apteligent. He has since left the former.

Jeeyun Kim,
Co-founder and Designer

info: Jeeyun has been a designer at Apteligent since co-founding the Company in 2009. Prior to assuming her role at Apteligent, Kim completed two internships. She was an architect intern at building design firm EYP Architecture and Engineering for five months in 2006, and an architect intern at architecture and planning firm KingStubbins for five months in 2007.

Dave Robbins,
Chief Executive Officer

info: Dave has served as Apteligent’s Chief Executive Officer since 2015. He is an experienced executive, having held management roles since the 1980s. He began his career in 1985 as a general manager at insurance firm Progressive Insurance, where he stayed until 1992. He the moved into the tech sector, joining Automatic Data Processing as Director of Product Development and Customer Services. From 1995 to 1997 he was Vice President of Products and Services at Ultradata Corporation and from 1999 to 2000 he served as Chief Operating Officer of software company Citadon. Prior to joining Apteligent, Robbins served as Chief Executive Officer at Quippe Technologies and later network solutions company BigFix.