Careers at Astreya


Astreya's mission is to be a world-class IT services organization fanatically focused on employee and customer happiness.

Founding story

Jeffrey Freeland was Founder and President of Planetary Networks, a value-added reseller. It was one of Cisco’s Gold Partners, and spent most of its time serving the company. In 2001 Freeland sold his interest in his firm and launched Astreya Partners, another technology reseller. However, during the next few years he realized that most market opportunity lay in offering technology services.

With that in mind, he attempted a hybrid model halfway through the decade, acting as both a product reseller and a provider of professional services. However, this did not work out, and in 2006 he transitioned Astreya to a strictly service-based model -- assisting companies seeking outsourced talent. Specifically, it provided infrastructure services and support through multi-year contracts.

Astreya aimed to stand out from other staffing services through quality. He sought only the “best of the best” engineers, and accomplished this task through an intensive hiring procedure. Job candidates went through a process that included an intense one-on-one interview with questions developed from past company projects, as well as an assessment of cultural fit for the client.

Its process differentiated itself in another way – Astreya conducted candidate vetting itself, rather than providing a slew of prospects for its clients to evaluate, like most other outsourcers. The company was a success, growing an estimated 33% between 2010 and 2011. It now provides a wide range of information technology infrastructure and talent outsourcing services to U.S. enterprises.

Benefits at Astreya

Business model of Astreya

Customer Segments

Astreya has a mass market business model, with no significant differentiation between customer segments. The company targets its offerings at organizations of all industries and sizes.

Value Proposition

Astreya offers four primary value propositions: accessibility, performance, risk reduction, and brand/status.

The company creates accessibility by providing a wide variety of options. It offers a broad range of services and solutions, including Contingent IT Workforce Service, Self-Service Peripherals, On-Site IT Service, Mobile Provisioning, Asset Lifecycle Management, Network Optimization, Video Conferencing Management, and Data Center Management.

The company demonstrates strong performance through tangible results. Specific positive outcomes for clients include the following:

  • A leading technology firm used Astreya’s solutions to streamline its billing processes and reduce out of funds errors, resulting in the recovery of $12 million while delivering 370% ROI
  • A top Internet search firm used Astreya’s solutions to provide dedicated helpdesk first response support, resulting in a 50% reduction in time to resolve network connectivity tickets
  • A client (industry unnamed) used Astreya’s solutions to hasten the speed of support for its end-users, resulting in a 25% decrease in tickets escalated to field support
  • A client (industry unnamed) used Astreya’s solutions to establish an onsite tech support Service Bar, resulting in the saving of $4 million in equipment costs
  • A client (industry unnamed) used Astreya’s solutions to implement equipment tracking mechanisms, resulting in savings of $230,000 per month due to effective inventory management

The company reduces risk by maintaining high quality standards. It conducts an intensive hiring process to ensure that its workers are qualified. This process includes the following steps:

  1. Referrals & Sourcing Candidates
  2. VET/Screen Potential Candidates
  3. Skills Assessment Online Testing
  4. Technical & Management Interviews
  5. Reference Check
  6. Background Screen
  7. Onboard Astreya Qualified Team

Once job candidates have been accepted, they are assigned a Success Manager who monitors their performance to ensure that they maintain a high-quality level of service.

The company has established a strong brand due to its success. It has more than 700 employees operating out of 35 countries across three continents. It regularly staffs over 100 sites, remotely supports over 250 client locations, and managers over 500,000 tickets annually. Lastly, it has several prominent clients, including Cisco, PayPal, eBay, Eventbrite, Calico, Dropbox, Shape, and Nvidia.


Astreya’s main channel is its business development team. The company promotes its offerings through its website, social media pages, and participation in forums and conferences.

Customer Relationships

Astreya’s customer relationship is primarily of a personal assistance nature. Its employees provide dedicated service to its clients as outsourced workers. Specific services provided include design, on-site support and management, training, and contract management. Astreya also provides customer support for clients through a Senior Engineer who offers real-time technical support and guidance, and an Account Manager who provides high-level support, handling all general concerns.

Despite this orientation, there is a self-service component. The company’s website features a “Resources You Need” section that includes data sheets, case studies, brochures, and videos.

Key Activities

Astreya’s business model entails designing, developing, and delivering its services for its customers.

Key Partners

Astreya’s key partners are the suppliers that provide it with the equipment it needs to run its operations.

Key Resources

Astreya’s main resources are its human resources, who include the IT workers that deliver technology services, the business development employees that promote their services, and the customer service personnel that provide support.

Cost Structure

Astreya has a value-driven structure, aiming to provide a premium proposition through significant personal service and frequent service enhancements. Its biggest cost driver is likely cost of services, a variable cost.

Other major drivers are in the areas of customer support/operations and administration, both fixed costs.

Revenue Streams

Astreya has three revenue streams:

  • Staffing service revenues
  • Consulting service revenues
  • Product revenues

Our team

Rob Louks,

info: Rob earned an undergraduate degree at the University of Evansville. He previously served as Executive Vice President of Astreya, Senior President of Worldwide Professional Services at McAfee, and Vice President of Worldwide Professional Service at Documentum.

Perry Santia,
EVP of Sales, Marketing, and Worldwide Operations

info: Perry earned a Bachelor of Science equivalence degree in Chemical Engineering at California Polytechnic University. He previously held senior leadership positions at Genpact, Oracle, ACS, and EDS.

Greg Colaluca,
VP of Global Delivery

info: Greg earned an undergraduate degree at the University of Texas at Dallas. He previously held executive leadership positions at Compaq, iXP Corporation, and Xerox. He has over 20 years of IT industry experience.

Shirley Chow,
Chief Financial Officer

info: Shirley earned an undergraduate degree at San Francisco State University. She previously served as VP of Finance at EzRez Software, CFO and Chief Operating Officer of Aircraft Technical Publishers, Regional Controller of ADP, and President of ExREI Consulting.