Careers at BrightView

MISSION

Brightview Landscapes LLC (“Brightview”) seeks to provide customers across a range of industries unparalleled commercial landscaping and maintenance services that exceed expectations and help its clients to succeed in turn.

FOUNDING STORY

Brightview has its roots in two large landscaping businesses: The Brickman Group Limited (“Brickman Group”), which was established in 1939 by Theodore W. Brickman Senior, and ValleyCrest Companies (“ValleyCrest”), which was established in 1949 by Burton S. Sperber.

The companies evolved independently throughout the twentieth century and the early twenty-first century, Brickman Group and ValleyCrest respectively establishing Brickman Facilities Solutions and ValleyCrest Design Group. In 2014, the two companies merged to form Brightview.

In 2018, Brightview announced plans to complete an initial public offering of 21.3 million shares of common stock on the New York Stock Exchange.

The initial public offering price is expected to be between USD 22 and USD 25 per share. Goldman Sachs and Co. LLC, JP Morgan, KKR Capital Markets, and UBS Investment Bank are acting as joint bookrunning managers for the proposed offering. Brightview intends to use the net proceeds from the offering to repay outstanding borrowings.

Brightview is among the largest commercial landscaping companies in the US. It offers services to a broad customer base via a network of branches and service partners spanning all 50 US states.

The company is headquartered in Plymouth Meeting, Pennsylvania and operates as a subsidiary of BrightView Holdings Inc.

Business model of BrightView

Customer Segments

Brightview serves a wide range of commercial and institutional clients. The company’s core customers fall into one or more the following segments:

  • Commercial Enterprises, including large corporations across multiple sectors that require landscape services for their commercial offices, industrial facilities or corporate campuses;
  • Educational Institutions, comprising K-12 schools, colleges, and universities that require landscape services for school campuses, gardens, and communal spaces;
  • Healthcare Organisations, comprising healthcare facilities such as hospitals, clinics, medical complexes, and long-term care facilities that require landscaping of gardens and communal areas;
  • Hospitality Businesses, comprising hotels, holiday resorts, and theme parks that require landscaping of large open spaces, gardens, and other communal spaces;
  • Religious Organisations, comprising places of worship and cemeteries that require specialised landscaping for offer peace and comfort;
  • Residential Customers, comprising residential communities, military housing developments, and multi-family housing developments that require landscaping for both communal and private outdoor areas;
  • Retail Groups, comprising operators and developers of shopping malls, big box chain stores, lifestyle centres, and financial institutions with large outdoor or indoor communal areas; and
  • Sports and Leisure Companies, including operators of golf courses, sports complexes, and parks and public spaces that require specialist landscaping services.

Brightview serves a large customer base in its native US via locations spread across all 50 states. The company does not appear to have any significant international operations.

Value Propositions

Brightview provides value to its clients in the following ways:

  • Reputation and Industry Standing – Brightview is among the largest and most well-known commercial landscaping companies in the US, with a reputation dating back to the early twentieth century;
  • National Reach – Brightview has an extensive sales and service reach across the US, providing landscaping solutions via branches located across all 50 states, ensuring that its reaches as broad a customer base as possible;
  • Expertise and Experience – Brightview employs highly-trained personnel ensuring that it has the technical capability to provide reliable services across all levels of the company, and has in place a team of experienced executives; and
  • Broad Range of Services – Brightview offers a wide range of landscaping services – including design, development, tree care, maintenance, water management, and sports turfing – ensuring that it is able to serve a broad customer base.

Channels

Brightview serves its customers directly via its network of more than 200 branches across 31 states, through which the company is able to serve customers across all 50 US states and Puerto Rico.

These branches are staffed by trained sales and service personnel who are able to assist customers on the technical aspects of projects in person or over the phone.

The company’s own branches are supported by a network of qualified service partners and subcontractors that are trusted to provide services on behalf of Brightview.

Customer Relationships

Brightview works closely with its clients to develop tailored solutions and plans for each individual set of circumstances. The company consults with clients over an extended period of time before beginning any development or maintenance operations.

The company’s development contracts can often last from months to years, while its maintenance relationships can last several years at a time. The company employs dedicated personnel to manage its most important relationships and ensure that the needs of its clients are met efficiently and effectively.

Brightview operates a website at www.brightview.com, which functions as an important channel through which the company can provide existing and prospective clients with information concerning its services, target industries operating locations, and previous projects.

The company also provides contact details which enable customers to quickly reach members of staff who can respond to queries and enquiries.

Brightview is additionally able to keep its customers updated with company developments via its various social media accounts – including with LinkedIn, Facebook, Twitter, and YouTube – which also function as additional customer service channels.

Key Activities

Brightview provides a range of commercial landscape maintenance services to customers in the US. The company’s landscape maintenance services include lawn care, flower bed planting and care, tree and shrub pruning, leaf removal, grass mowing, bed edging, planting of grass, groundcovers, grading, weed and pest control, irrigation maintenance, fertilisation, and mulching.

Additionally, the company offers landscape design or build services for office parks, hotels, corporate facilities, retail centres, industrial sites, schools and universities, hospitals, professionally-managed residential properties, municipal facilities, cemeteries, and sports facilities.

Brightiew is headquartered in Plymouth Meeting, Pennsylvania and provides services to clients across all 50 US states. The company functions as BrightView Holdings Inc.

Key Partners

Brightview works with a number of partner companies and organisations in the US. These partners can be organised broadly into the following categories:

  • Supplier and Vendor Partners, comprising suppliers of equipment, tools, and materials used directly in the company’s landscaping projects, as well as providers of third-party services that support the company’s broader corporate activities;
  • Subcontractor Partners, comprising a range of landscaping, maintenance, snow and ice removal, pressure washing, and other contracting companies that provide services to clients on Brightview’s behalf;
  • Community and Charity Partners, comprising various non-profits and charitable organisations with which the company collaborates on community and social projects across the US; and
  • Branding and Marketing Partners, comprising various commercial enterprises and sports organisations with which the company collaborates on marketing, branding, and sponsorship projects with a. view to enhancing its name recognition.

Brightview has recently launched partnerships with Hunt Heroes Foundation to donate bikes to military children, and with Somersett Owners Association to provide maintenance services.

Key Resources

Brightview’s business model is dependent on its ability to provide high quality landscaping services, reliably and efficiently to customers across the US.

As such, the company’s key resources are its equipment and materials, its expert personnel, its network of subcontractors, its network of branch locations, its partnerships, and its IT and communications infrastructure.

Brightview notably operates through a network of more than 200 branches spread across the US, the properties of which the company owns or leases.

Cost Structure

Brightview incurs costs in relation to the procurement of tools and materials, the procurement of external services – including the services of subcontractors, the operation of its branch network – including occupancy and utility costs, the management of its partnerships, the development and maintenance of its IT and communications infrastructure, the implementation of marketing and branding campaigns, and the payment of salaries and benefits to its personnel.

In 2018, Brightview recorded annual cost of services provided – including material and subcontracting costs – totalling USD 1.7 billion and selling, general, and administrative costs totalling USD 481.2 million.

Revenue Streams

Brightview generates revenue through the delivery of landscaping development and maintenance services to clients across the US. The company derives its revenue under sales and service contracts that are agreed with clients on a case-by-case basis.

In 2018, Brightview recorded annual revenue of USD 2.4 billion, up considerably on the USD 1.7 billion recorded by the company in 2017.

The bulk of the company’s revenue, around USD 1.8 billion, is attributed to the activities of its Maintenance Services segment. The company’s Development Services segment generated revenue for the year of USD 583.3 million.

In 2018, Brightview’s top ten customers accounted for approximately 10% of the company’s annual revenues, with no single customer accounting for more than 2% of the company’s overall revenue for the year.

Our team

Andrew Masterman,
President and Chief Executive Officer

info: Andrew Masterman (“Masterman”) has served as President and Chief Executive Officer of Brightview since December 2016 and has been a member of the company’s board of directors or its direct parent since December 2016. He is responsible for leading the company’s overall strategic direction and coordinating members of the company’s board. Masterman began his career in 1993 as a senior financial analyst at Intel. He went on to serve consecutively as President of Walbro Asia for TI Automotive, President of Spartan Light Metal Products, President of Platinum Group Metals at Metalico, and President and Chief Executive Officer at ESAB. Prior to joining Brightview, Masterman served in several senior leadership positions at Precision Castparts, including spells as President of Fastener Products, President of Airframe Products, and Executive Vice President and President of Wyman Gordon.

John Feenan,
Executive Vice President and Chief Financial Officer

info: John Feenan (“Feenan”) has served as Brightview’s Executive Vice President and Chief Financial Officer since January 2016. He. Feenan is responsible for developing the company’s financial and operational strategy, business performance metrics, control systems and corporate financial reporting. Feenan began his career at IBM, where he served in various positions within the company’s corporate finance division. He went on to serve as Divisional Chief Financial Officer at Laporte PLC from 1994 to 1998, for their North American Operations and Adhesives, Sealants, and Coatings division, and as Vice President and Chief Financial Officer at Foamex International Inc from 1998 to 1999. He has since gone on to hold a number of senior executive positions, including spells as Chief Financial Officer at companies such as Jostens Inc, Mannington Mills Inc, JMC Steel Company, and HB Fuller. Prior to joining Brightview, Feenan served as Chief Financial Officer of global materials company Trinseo.

Brian Bruce,
Executive Vice President and Chief Information Officer

info: Brian Bruce (“Bruce”) has served as Executive Vice President and Chief Information Officer at Brightview since joining the company in 2013. In this role he is responsible for overseeing the company’s IT strategy, business governance, application support, IT services, and infrastructure operations. Bruce began his career at Accenture, where he held several roles over the course of 15 years, culminating in a spell as an associate partner. In 2003, he joined KB Home as Chief Information Officer, following which he served from 2011 as Vice President of Information Technology at QLogic. Prior to joining Brightview, Bruce served for around a year as Vice President and Chief Information Officer at Brightview predecessor ValleyCrest Companies.

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