Careers at Dassault Systemes
Dassault Systèmes wants to provide businesses and people with virtual universes to imagine sustainable innovations. With its world-leading 3D software applications, it aims to transform the way products are designed, produced, and supported, enabling businesses to craft delightful customer experiences.
Dassault Group is a group of companies founded in 1929 by Marcel Dassault. Dassault Systèmes, a subsidiary of Dassault Group, was created in 1977 with 15 engineers of Avions Marcel Dassault (also founded by Marcel Dassault in 1929) who were headed by an aircraft design engineer, Francis Bernard. Their job was to help in creating designs for aircrafts by using 3D CAD Software. However, the engineers did not just keep there and ventured out to help in other industrial sectors too.
In 1980, the company management saw potential in the vision of engineers and their innovation CATIA. However, it soon realized that it could not afford to develop this innovation internally and so decided to establish a separate company for the purpose. As a result, Dassault Systèmes was incorporated in 1981 to explore the CAD (Computer-Aided Design)/CAM (Computer-Aided Manufacturing) market.
At the time of foundation, Dassault Systèmes had only Avione Marcel Dassault as customer and the engineers, now 25, had no expertise in marketing and commercializing. So Dassault Group, one of major clients of IBM, made an agreement with IBM under which IBM were to sell CATIA as its own product and the revenue was to be divided equally among both the companies. Fortunately, CATIA was sold well and the agreement came off as a great success. In fact, this agreement is considered as one of the biggest factors of success in history of Dassault Systèmes.
Over the next years, CATIA began to get deployed in sectors other than aeronautical design as well; most specifically in automotive industry. It planned its venture into other industries as well such as shipbuilding, consumer products and machinery. In the 1980s, IBM too became its customer.
Dassault Systèmes kept evolving and upgrading its software in the following years and eventually expanded out of France; into US, Japan and Germany. This swift growth earned Dassault Systèmes more acquisitions and partnerships to give it the shape it has today.
Business model of Dassault Systemes
Dassault Systemes has a niche market business model. The company offers its services to organizations, businesses and individuals requiring advanced 3D software applications to design and support their products, and to test or evaluate their products/services. Its major customer groups are as follows:
- Academic Organizations –These include universities who aim to provide theoretical and practical training to their students with 3D Software, archaeological organizations requiring realistic simulations, etc.
- Defense and Aerospace – These include Aerospace services provider requiring engineering solutions, aircraft designing institutes seeking to improve the structural integrity of their planes and atomic energy organizations wanting program simulations to test their nuclear capabilities in a less physical way.
- Retail and Consumer Goods – These include manufacturers of various types of goods such as sports equipment, furniture, clothing items etc looking to accelerate product innovation with the help of simulations.
- Transportation – Automakers and other automotive industries looking to develop a digital system of communication and sales, and to improve customer experience with use of 3D technology.
- Others – Other customers include financial and business service companies, high tech companies, life sciences organizations, natural resources corporations, and energy sector organizations.
Dassault Systemes’ primary value propositions are innovation and a wide pool of customers.
Dassault Systèmes’ innovation thinkers have always made efforts to rethink and reinvent 3D design technologies and solutions to create experiences that genuinely enhance people’s lives. This mission of theirs has always led them to take on new challenges. Currently, it has 11 advanced product development software applications that enable 3D Design, Engineering, 3D CAD, Modeling, Simulation, Data Management and Process Management. These apps are constantly updated.
Dassault Systemes has a wide range of customers from different types of industries such as academia, defense and aerospace, architecture, consumer goods, business service, indusrial equipment, life sciences, marine and transportation etc. This provides them an edge over other 3D services providers.
Dassault Systemes’ main channels are its web presence and its marketing team.
It acquires many of its customers through its website and social media activity. It has a very responsive website and has an official corporate blog as well where a customer can interact with the people behind the company. Also, it attracts customers through its active social media platforms. Its marketing team operates in offices in countries in three different continents.
Dassault Sysemes' customer relationship is primarily of a self-service nature. Customers utilize its products while having limited interaction with employees. Dassault Systèmes delivers the tools and training that enable the customer to use 3DEXPERIENCE solutions based on specific profiles, roles or needs.
However, the company's experts are always at hand to answer customers' uestions or discuss their needs.
The main resources of Dassault Systemes are its software applications, brands and services, and its human resources.
It has 11 advanced 3DS Apps, namely CATIA, SOLIDWORKS, ENOVIA, DELMIA, SIMULIA and many more which provide hundreds of solutions to customers. These apps inlcude social and collaborative apps, 3D Modelling apps, simulation apps and information intelligence apps. In addition, the company provides consulting, deployment, engineering and enablement services to its cutomers as well.
It has over 13,300 employees in app development and research department who work in centers in three continents. They also include experienced sales and marketing staff.
The key activities of Dassault Systemes are creating and developing 3D software applications and tools, and selling them to the customers. Its main job is to provide industry solution products to address the business needs of their customers.
Dassault Systemes has over 1000 partner organizations in more than 60 countries. These partners have been sorted into six groups: business, edication, software, services, technology and certifications centers.
Dassault Systemes has a value-driven cost structure. It aims to provide its customers with the best industry solutions to their challenges through frequent enhancements to its apps and services. Major drivers of cost are development of 3D software and tools, and marketing of solutions.
Dassault Systemes has one revenue stream: the revenues it generates from sales of its 3D Software applications, brands and services. Price varies depending upon the type of solution or service provided to the customer and the amount of training rendered.
info: Bernard has also held other management positions for the company in the past; the most recent being President of Strategy, Research & Development. He is a graduate of the Ecole Normale Supérieure engineering school in Cachan and has a Ph.D. in mechanical engineering.
info: Dominique has also served as Director of Cad Mechanical Solutions and Director of Strategy and Research for Dassault Systèmes previously. He is a graduate of Centre d’Etudes Supérieures de Techniques Industrielles and earned a Ph.D. in mechanical design and artificial intelligence from Ecole Centrale Paris.
info: Thibault also served as a finance executive in export financing at Dassault Aviation for five years prior to serving Dassault Systèmes. He became a member of the Board of company in 1993.
info: Monica has also served as Executive Vice President, Industry and Dassault Systèmes Vice President, Consumer Goods and Retail prior to being appointed as the EVP. Monica Menghini holds a bachelor degree in law, a master degree in international economics, and a master degree in behavioral psychology from the University of Sapienza, Rome.
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