Careers at Elastic
Elastic aims to provide accurate and reliable analytics and efficient search solutions to customers worldwide operating across multiple business sectors.
Elastic is built around the Elasticsearch platform created by Shay Banon (“Banon”), which he began developing in 2004. In building a new version of his platform, Banon realised that whole parts would have to be rewritten in order to make a scalable solution. He began creating a new solution from scratch designed to be distributed using a common interface suitable for multiple programming languages.
Banon launched his first version of Elasticsearch in 2010. Elastic was officially incorporated in 2012 – alongside Steven Schuurman (“Schuurman”), Uri Boness and Simon Willnauer – with a view to providing commercial services and products around the Elasticsearch platform and its related software products.
The Company began attracting investors that same year, raising $10 million in its first formal round of funding. To date, Elastic has raised more than $103 million in three formal rounds of funding from investors including Benchmark, Data Collective, Index Ventures, New Enterprise Associates, and SV Angel.
Benefits at Elastic
Business model of Elastic
Elastic provides search, analytics and visualisation tools to a broad spectrum of customers. The Company’s products are utilised principally by medium and large businesses operating across sectors including:
- Retail, where its technology is used to identify relevant products for customers;
- Technology, Software and Computing, where the Company’s technology is used to provide detailed search and analysis;
- Media and Publishing, where the Company’s technology provides real-time readerships data;
- Telecommunications, where the Company’s technology manages real-time client data;
- Financial Services and Banking, where the Company’s technology is used to track and analyse stock trades; and
- Education and Research, where its technology is used to create digital learning content and enhance research capabilities.
Elastic counts a number of well-known companies among its customers, including Microsoft, Netflix, Cisco, The New York Times, Adobe, The Guardian, IBM, and Goldman Sachs.
Elastic provides value to its clients in the following ways:
- Its proprietary technology, which drives its unique product offerings, and is in an ongoing process of development and refinement;
- The accuracy and reliability of its products, which efficiently provide its clients with insightful and useful data and functionality;
- Its brand reputation, with the Company counting a number of high-profile and respected multinational companies among its customers;
- The flexibility of its products, which can be utilised in various ways and across multiple industries, including media, telecommunications, banking and retail; and
- Its industry expertise, with the Company employing a team of specialist technology professionals led by its co-founding partners.
Elastic operates a website at www.elastic.co, which provides information on the Company’s suite of services and product offerings. The website also serves as the Company’s online sales channel, with customers able to download Elastic’s software on an open source basis and manage basic subscriptions.
More complicated subscriptions to Elastic’s products are completed through the Company’s own direct sales team, which has a presence across the US, Europe, Asia and Australia, including offices in Seoul, Hong Kong, Tokyo, Berlin, London and Sydney.
Elastic’s own sales and marketing force is supported by a network of channel partners, including resellers and referral partners that assist in extending the Company’s reach, particularly in jurisdictions where it has a limited presence.
All of Elastic’s software is open source and is available for customers to download on a self-service basis directly from the Company’s website. Customers are also able to register and manage basic subscriptions, which include additional monitoring tools, without interacting with members of the Elastic sales team.
To access the more in-depth functionality of Elastic’s software products, such as reporting and phone and web support, customers must consult with the Company’s sales team directly. This allows the Company to provide a more personal service to its larger customers, with a view to establishing long-term customer relationships.
Elastic operates a support portal and provides a range of online support resources, such as webinars, video and training. Customers are also able to contact the team directly over the phone or by email. Elastic operates a community forum where users are able to interact with one another, and organises meetups for users to come together in person. It also details all of its upcoming events on its website which allows customers to come and interact personally with members of the Elastic team.
Additionally, Elastic operates social media accounts with Facebook, Twitter, LinkedIn, Xing and YouTube.
Elasticsearch develops and publishes a range of software products, providing search, analysis and visualization functionality to customers across multiple sectors worldwide. The Company’s products are available on an open source basis.
The Company’s core products are grouped under the title The Elastic Stack, and comprise Elasticsearch, which provides search and analytics functionality; Logstash, which provides data collection and enrichment functionality; Kibana, which provides visualisation functionality; and Beats, which provide data leveraging tools.
The Company also provides products named Marvel, Watcher, Shield and Graph that provide customer with additional security, monitoring and visualization tools.
Elastic collaborates with a number of partner companies throughout the process of delivering its products. The Company organises its partners into the following categories:
- Go-To-Market Partners, comprising Premium Reseller Partners, Professional Reseller Partners, and Referral Partners, which assist in extending the Company’s sales and marketing reach;
- Technology and Platform Partners, including software developers, analytics providers and data collection specialists that help the Company to develop its software solutions; and
- Original Equipment Manufacturer Partners, including producers of electronics and computing products that integrate Elastic functionality into their own products.
Elastic’s partners include high-profile names such as Cisco, Wipro, Google Cloud Platform, Perceivant, and BA Insight.
Elastic’s key resources are its technology and intellectual properties, its IT infrastructure, its sales channels, its network of partners, and its personnel.
While Elastic’s technology is key to the success of its ongoing business operations, searches of records published by the US Patent and Trademark Office and by the European Patent Office identified no patent applications filed in Elastic’s name.
Elasticsearch incurs costs in relation to the development of its technology and solutions, the maintenance of its IT infrastructure, the management of its sales channels, the management of its partnerships and the retention of its personnel. Elastic accrues significant general and administrative costs.
It employs personnel across 27 countries worldwide to which it must pay salaries and benefits, and operates a network of 12 offices across Europe, Asia, Australia and the US, representing costs in the form of rental and utility fees.
Elastic generates revenue through the sale and licensing of its various software products, particularly its core Elastic Stack suite that includes Elasticsearch, Logstash, Kibana and Beats. The Company’s products are licensed to customers on a subscription basis.
The Company, however, does not disclose its pricing structure for its core products on its website.
In addition to its core products, Elastic also derived revenue from the provision of additional support, security, monitoring and cloud solutions.
info: Schuurman has served as Elastic’s Chief Executive Officer since co-founding the Company in 2012. He is also Chairman of Dutch non-profit The Dreamery Foundation. Schuurman has worked within the technology sector for a number of years. From 2000 to 2005 he was Managing Partner for Client Relations at Sogyo, and headed up the company’s sales and recruitment operations. In 2005 he was appointed to the board of directors at JTeam, where he stayed for less than a year before joining the SpringSource team, which was spun off from JTeam, as a co-founder and Senior Vice President of Worldwide Service Delivery. In 2010 Schuurman was appointed Chief Executive Officer at Orange11, but stepped down in 2012 to co-found Elastic. He continued to serve as a director at Orange11 until 2013.
info: Banon has served as Elastic’s Chief Technology Officer since co-founding the Company in 2012, overseeing the Company’s technology and development operations. He is credited with creating Elasticsearch, the Company’s open source, distributed, search and analytics engine. Banon is also the creator of Compass, an open source Java search engine library built on top of Apache Lucene, and a precursor to Elastic. Before co-founding Elastic, Banon spent more than ten years building various complex distributed systems and open source search solutions. For a number of years, he was employed by GigaSpaces Technologies, where he served as Director of Technology.
info: Nick White (“White”) joined Elastic in 2012 as its Chief Financial Officer. White has held a number of senior financial roles within the technology and computing sector since beginning his career in 1977 as a member of the audit team at Moore Stephens. He went on to serve for several years in the audit team at Coopers and Lybrand, before being appointed Controller at California Energy in 1988. He subsequently held equivalent roles at Next Computer and then Axil Computer, before being appointed to his first senior executive role in 1993, when he joined Lay Cypress as its Chief Financial Officer. This was the first of a number of Chief Financial Officer roles he has since held, including spells at Pulse Entertainment, Transitive Corporation, SpringSource, and Teland. In this time White has also served as an advisor to Hortonworks and Pentaho.
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