Careers at Flatiron Health
Flatiron Health’s mission is to serve cancer patients and its customers by dramatically improving treatment and accelerating research.
New York-based Nat Turner and Zach Weinberg were Co-Founders of Invite Media, an advertising technology firm. In 2010 they sold the startup to Google for a cool $81 million. Over the next few years they witnessed a number of family members and friends suffer from cancer. They used that experience to focus their next venture on a solution that would advance the cancer research process.
The two founded a company to market such a solution, called Flatiron Health. They then met with numerous oncologists on a weekly basis to identify ways to improve existing methods. One of the things they learned was that it was difficult for physicians to recruit participants for clinical trials – which often test innovative treatments. It can be hard to determine which patients are eligible.
Turner and Weinberg decided to develop a cloud-based platform that would enhance evaluation and other activities by connecting cancer centers across the U.S. It would enable the sharing of important knowledge and data. They launched a pilot with major hospital systems. The product, now called OncoCloud, includes an analytics tool, patient portal, and electronic medical record for oncology.
Benefits at Flatiron Health
Business model of Flatiron Health
Flatiron Health has a niche market business model, with a specialized customer segment. The company targets its offering at cancer centers/clinics.
Flatiron Health offers four primary value propositions: convenience, accessibility, risk reduction, and brand/status.
The company offers convenience by making operations simpler for clients. Its OncoCloud platform is an end-to-end solution, supporting the entire scope of clinical workflow by including an analytics tool, patient portal, integrated billing management, and an electronic medical record for oncology. It enables users to conduct rapid queries of their health record data so they can quickly identify patient cohorts of interest. Lastly, it allows them to instantly measure guideline adherence.
The company creates accessibility by offering a wide variety of options. Its solution interfaces seamlessly with over 150 lab information, practice management, and inventory management systems. These include Athena Health, Cardinal Health, Cerner Corporation, Covenant Healthcare, LabCorp, McKesson Corporation, Quest Diagnostics, Southern Diagnostics, Sunrise Labs, and Televox.
The company reduces risk by maintaining high standards. The OncoCloud platform complies with HIPAA and HI-TECH guidelines. Also, it uses a multi-layered, state-of-the-art security strategy.
The company has established a strong brand due to its success. It serves a nationwide network of over 200 cancer clinics, over 400 sites of service, and over 2,000 healthcare providers. Its clients include the following:
|· The Center for Cancer & Blood Disorders
· New Mexico Cancer Center
· NSHOA Cancer Center
· South Carolina Oncology Associates
· Illinois CancerCare
· Northwest Medical Specialties
· Valley Medical Oncology Specialists
· Southern Cancer Center
· Utah Cancer Specialists
· HQA Centers for Cancer Care
|· Andrews Patel Hematology/Oncology
· Alliance Cancer Specialists
· Dayton Physicians Network
· Pacific Cancer Care
· Queens Medical Associates
· Virginia Cancer Institute
· West Cancer Center
· Gettysburg Cancer Center
· Los Angeles Cancer Center
· Cancer Specialists of North Florida
Flatiron Health’s main channels are its business development team and its website. The company promotes its offering through its social media pages and participation in conferences.
Flatiron Health’s customer relationship is primarily of a personal assistance nature. The company assists clients by creating comprehensive training and implementation plans to address their specific needs. It also provides general phone and e-mail support.
Flatiron Health’s business model entails maintaining a robust cloud platform for its clients.
Flatiron Health maintains the Flatiron Partner Network, which includes innovative firms with complementary services and technologies. It works with these companies to introduce enhanced solutions for its market. The partners fall into the following categories:
- Workflow Enhancement Partners – Bring together best-in-class medical oncology, radiation oncology, and data analytics software in one interoperable solution. Partner is Varian Medical Systems.
- Pathways and Clinical Content Partners – Provide integrated pathways and clinical content to prepare for care reimbursement models and save time on manual regimen maintenance. Specific partners are the National Comprehensive Cancer Network and Oncology Pathways.
- Patient Engagement Partners – Gather patient-reported symptoms between visits and at the point of care for deeper patient engagement. Partner is Vector Oncology.
- Precision Medicine Partners – Seek to obtain visibility into which therapies are most effective in various clinical settings in order to further enhance patient care. Specific partners are Guardant Health and Foundation Medicine.
Flatiron Health also partners with academic institutions by providing access to its solution in order to support advanced research, operational planning, and clinical quality monitoring.
Flatiron Health’s main resource is its proprietary software platform, which serves over 200 cancer centers.
It also depends on its human resources, a cross-functional team that includes community and academic oncologists, biostatisticians, product managers, and software engineers from companies such as Microsoft, Google, and Facebook.
Lastly, as a relatively new startup it has relied heavily on funding from outside parties, raising $313 million from 21 investors as of January 2016.
Flatiron Health has a value-driven structure, aiming to provide a premium proposition through significant personal service and frequent product enhancements. Its biggest cost driver is likely product development, a fixed cost. Other major drivers are in the areas of customer support/operations and administration, also fixed expenses.
Flatiron Health has one revenue stream: revenues generated from the subscription fees it charges for regular access to its cloud-based platform. Company staff must be contacted for specific pricing.
info: Nat earned a Bachelor of Science degree in Economics at the University of Pennsylvania. He previously served as Co-Founder and CEO of Invite Media, worked at First Round Capital and Say Media, and founded several Internet companies.
info: Zach studied Economics and Entrepreneurship at the University of Pennsylvania. He previously served as Co-Founder, President, and COO of Invite Media and as Co-Founder of EatNow.com. He oversees all product and engineering activities.
info: Amy earned an undergraduate degree at the University of Pennsylvania, a medical degree at Duke University, and a Ph.D. in evidence-based medicine at Flinders University. She previously served as a professor of Medicine at Duke University.
info: Ogi earned a B.A. and M.S. in Computer Science at Harvard University. He previously served as the SVP of Product Management at Opower and as a Management Consultant at Katzenbach Partners.
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