Careers at Innodata
Innodata’s mission is to help its clients operate and grow more profitable and productive businesses.
Innodata is a provider of digital services and solutions. The firm operates three reportable business segments:
- Content Services (CS) – Provides solutions for digital retailers, publishers, information services firms, and enterprises that engage in one or more of the following activities: development of digital content; development of new digital information products; and operational support of existing digital information products and systems.
- Innodata Advanced Data Solutions (IADS) – Conducts advanced data analysis and operates through two subsidiaries: Synodex, which offers various data analysis services in the medical, healthcare, and insurance fields; and docGenix, which offers services to certain financial services firms.
- Media Intelligence Solutions (MIS) – Consists of two businesses: MediaMiser, a provider of automated, real-time traditional and social media monitoring services; and Bulldog Reporter, a provider of public relations news and resources.
Innodata was founded in 1988 as a provider of products that help clients create, use, manage, and distribute digital information. The company also offered relevant consulting services. It achieved success within a relatively short space of time, completing an initial public offering in 1992. By that year, it had grown to 1,000 employees worldwide.
Through the 1990s, Innodata expanded by opening facilities in India, Sri Lanka, and the Philippines. Between 1999 and 2001, it tripled its revenues from $20 million to $60 million. In 2001 it acquired Isogen International, a provider of content management and publishing technologies. In 2003 it formally adopted the name Innodata Isogen.
The next decade saw a number of milestones. Innodata produced technology for converting books into eBook formats, and created and distributed over one million eBooks. It also launched Innodata Advanced Data Solutions to help clients adapt to widespread adoption of digital devices. In 2012 it changed its name back to Innodata. It now provides its offerings to a wide variety of industries.
Business model of Innodata
Innodata has a segmented market business model, with customer groups that have slightly different needs.
The company targets its offerings at trade, education, and professional publishing; telecommunications; information technology; aerospace & aviation; defense; and law and legal services firms.
Innodata offers three primary value propositions: performance, risk reduction, and brand/status.
The company demonstrates strong performance through tangible results. Specific positive outcomes for clients include the following:
- An information services firm used Innodata’s solutions to build a new content management and delivery infrastructure, resulting in a 40% reduction in overall product development costs
- A broadband access solutions provider used Innodata’s solutions to implement a single-source publishing system, resulting in expected savings of $1 million over three years
- A book publisher used Innodata’s solutions to re-engineer its production and editorial processes, resulting in expected annualized production cost savings of 10-15 percent
- A publisher of medical/scientific information used Innodata’s solutions to create a more efficient content supply chain, resulting in the streamlining of a 60-process workflow to six processes
- A leading business intelligence provider used Innodata’s solutions to streamline the content acquisition process, resulting in a more than 30% increase in editorial staff productivity
The company reduces risk by maintaining high security standards. Each of its facilities acts as a “mirror site”, with identical infrastructure, technology, and workflow designs. This means that work can be transferred seamlessly to another facility if necessary, with no interruption to the workflow. The facilities are all interconnected through multi-redundant data connections.
The company has established a strong brand due to its success. It has over 5,000 employees operating out of eight countries. It serves seven of the world’s top 10 publishing and information services organizations. Its clients include many members of the Fortune 500, including Apple, Dell, Lucent Technologies, Cisco, and United Airlines. Lastly, it has won many honors, including:
- Recognition as oen of the International Association of Outsourcing Professionals' (IAOP) Global Outsourcing Top 100
- Recognition as one of KMWorld Magazine's 100 Companies That Matter in Knowledge Management
- Recognition as a member of the EContent Magazine EContent 100
- Recognition by Motley Fool as one of the ten best performing public companies
- Ranking as one of India‘s leading ITeS and BPO companies by D&B India
Innodata’s main channel is its direct sales team. The company promotes its offerings through its website, social media pages, online marketing, direct marketing, and participation in industry events such as seminars, trade shows, and conferences.
Innodata’s customer relationship is primarily of a personal assistance nature. The company provides phone and e-mail support. It also has a team of experienced consultants that provide the following services:
- Requirements Analysis
- Information Analysis
- Data Modeling
- Workflow Optimization
- Business Process Improvement
- Business Process Transformation
- Tools Selection &Implementation
- Standards Implementation
- Systems Integration
- Custom Application Development
- Full-Service Consulting
Despite this orientation, there is a self-service component. The company’s website features a “Resources“ section that includes useful tools such as white papers, cheat sheets, case studies, webinars, and videos. The site also provides answers to frequently asked questions.
Innodata’s business model entails designing, developing, and delivering its services and solutions to its customers.
Innodata’s key partners are the suppliers that provide it with the products it needs to create its solutions, such as third-party software.
Innodata’s main resources are its human resources, who include the technology employees that design its services and solutions, the sales employees that promote them, the consultants that provide advisory services, and the customer service personnel that provide support. The company has important physical resources, specifically the following:
- Regional solutions centers and satellites in the United States and Europe
- R&D and production facilities in the United States, Canada, Germany, Israel, The Philippines, India, and Sri Lanka
- Five professional centers in North America and Europe
Innodata has a value-driven structure, aiming to provide a premium proposition through significant personal service and frequent service enhancements.
Its biggest cost driver is operating expenses. Other major drivers are in the areas of sales/marketing and administration, both fixed costs.
Innodata has three revenue streams:
- Product revenues
- Subscription revenues
- Licensing revenues
info: Jack earned an A.B. degree at Columbia College and a J.D. at Harvard Law School. He previously served as Chief Operating Officer of Charles River Corporation and worked at law firms Chadbourne & Parke and White & Case.
info: Ashok earned a Bachelor of Technology degree in Mechanical Engineering at Pantnagar University. He previously held several senior-level roles at Innodata, and served as Deputy General Manager Switching Production at ITI Ltd.
info: O'Neil earned a Bachelor's degree in Commerce and Economics at the University of Mumbai. He previously served as Chief Financial Officer of R Systems International Ltd. and as a Senior Vice President at UB Group.
info: Amy earned a Bachelor of Arts degree at New York University and a JD at Fordham University School of Law. She previously served as an associate at a general practice law firm in Manhattan.
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