Careers at Opodo
Opodo’s mission is to offer travelers a competitive price online travel service.
In 2000 Orbitz negotiated with various European air carriers in an effort to get them listed on its website. However, talks fell through. Later that year, a consortium of European airlines founded the agency Online Travel Portal to sell online travel services. The airlines included British Airways, Austrian Airlines, Air France, Lufthansa, Alitalia, KLM, Iberia, Aer Lingus, and Finnair.
The new company’s website offered information and advice on destinations, accommodations, holiday service, and car hire locations. In 2000 its name changed to Opodo Limited. Headquartered in London, over the next decade it opened offices in several other European cities. In 2011 it was acquired by eDreams ODIGEO. In 2014 it filed an initial public offering.
Business model of Opodo
Opodo has a mass market business model, with no significant differentiation between customer groups. The company targets its offerings at anyone who wants to utilize travel services online.
Opodo offers three primary value propositions: convenience, cost reduction, and brand/status.
The company offers convenience by making life simpler for customers. Its website enables users to book a trip in as little as three clicks, and monitor all details of a trip through an online account. It also allows them to purchase complementary services such as hotel stays, car rentals, and travel insurance. Lastly, it compiles and publishes customer reviews for helpful reference.
The company reduces costs in a variety of ways. It checks prices daily to ensure it is always providing the best value. It also maintains smart “AirTools” that enable customers to locate the best-priced flights based on factors such as budget, destination, and airline preference.
It offers a “Best Price Guarantee” – through this feature, if customers find a cheaper competing price within 24 hours of booking a flight on its website, the company will refund the difference. Laslty, Opodo regularly announces deals and discounts on its website, social media pages, mobile app, and newsletter.
The company has established a strong brand due to its success. It bills itself as the first truly pan-European travel service specializing in worldwide travel. It provides access to more than 500 airlines, 150,000 hotel properties, and 7,000 car rental locations globally.
It offers 40,000 destinations and 60,000 flight routes, operating in 14 countries. Lastly, it has won a number of honors, including Brtisih Travel Awards for Best Flight Booking Website and Best Online/Call Centre Travel Agents.
Opodo’s main channel is its website. The company promotes its offerings through its social media pages and advertising.
Opodo’s customer relationship is primarily of a self-service, automated nature. Customers utilize the service through its website while having limited interaction with employees.
The site enables customers to manage their trips by viewing invoices and monitoring the status of their bookings and refunds. It also provides useful resources such as travel alerts, access to an informational newsletter, and answers to frequently asked questions.
Opodo’s business model entails maintaining a robust online platform for its customers.
Opodo’s key partners are the hotel companies, car rental firms, and other service providers it promotes on its website in exchange for promotion on their platforms.
Opodo’s main resources are its human resources, namely the technology staff members that maintain and update the company’s website for customers.
Opodo has a cost-driven structure, aiming to minimize expenses through significant automation and low-price value propositions.
Its biggest cost driver is likely transaction expenses, a fixed cost. Other major drivers are in the areas of sales/marketing and administration, both fixed costs.
Opodo has one revenue stream: revenues it generates from fees charged to customers when they purchase trips on its website.
info: Dana earned a Bachelor of Arts in Economics at Wesleyan University and an M.A. and MBA at the University of Pennsylvania. He previously served as President and Group Chief Operating Officer of eDreams ODIGEO and as Chief Commercial Officer of easyJet.
info: Jerome earned an MBA at the University of Kansas. He previously served as a VP of Sales and Marketing and Managing Director at Liligo.com, as Sales & Marketing Director at GO VOYAGES, and as a Managing Director at AddviseMedia.
info: David earned a degree in Business Law at Comillas Pontifical University. He previously served as Chief Financial Officer at Codere SA, as a Consultant at Monitor Company, and as an M&A Analyst at Lehman Brothers.
info: Gerrit earned a degree in International Management at The Hauge University of Applied Sciences. He previously served as Chief Customer Services Officer of eDreams ODIGEO, and as Vice President of Customer Care at Liberty Global.
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