Careers at Orion Health
Orion Health’s mission is to revolutionize global healthcare so every individual receives the perfect care for them.
Orion Health is a health technology company. The firm operates three reportable business segments:
- Intelligent Integration - Solutions used to connect, integrate, and share information between different health software systems, organizations, and users.
- Smarter Hospitals – Solutions that connect clinical information into a single view within a provider setting, as well as automate important processes, increase patient safety, and improve efficiency.
- Healthier Populations - Solutions utilized by providers and funders to connect, structure, and consolidate healthcare information from various sources, making it available across a region and enabling actionable insights, care coordination, and consumer engagement.
Ian McCrae was a consultant at Ernst & Young, working out of Auckland, New Zealand. Feeling a desire to strike out on his own, he founded a healthcare software firm in 1993. Called Clearfield Consulting, it aimed to share and consolidate large amounts of healthcare information. Its first client was Auckland District Health Board (ADHB), which wanted to computerize and connect its hospitals.
ADHB’s facilities had 50 green screen terminals used to store information. Clearfield Consulting installed microwave dishes on the hospitals’ roofs, enabling greater data sharing between them. The initiative’s success led to many more IT jobs for Clearfield. However, McCrae eventually decided to sell the firm’s consulting branch to Deloitte and focus on software development.
The company was renamed Orion Systems. Within a short period of time it figured out how to connect its software to the Internet, the first New Zealand firm to do so. It also became the first such firm to successfully do so commercially, selling its products online to North American customers. Around that time, it unveiled the first version of its Rhapsody Integration Engine.
The company changed its name again to Orion Health to better reflect its focus. It began a strong emphasis on innovation, developing an Internet browser-based portal for clinical applications in 1997. In 1998 it grew significantly through expansion into Australian, North American, and United Kingdom markets.
In 2000 it experienced its first global success. The company’s employees met in person with physicians and executives at hospitals in Alberta, Canada. The insights it gained helped shape the development of its next project, an Electronic Health Record (EHR) solution. Through the decade it won several more contracts, and in 2014 it became publicly listed in New Zealand and Australia.
Business model of Orion Health
Orion Health has a segmented market business model, with customer groups that have slightly different needs.
The company targets its offerings at healthcare providers such as hospitals, integrated delivery networks, and healthcare organizations; pharmaceutical firms; healthcare payers such as insurers; governments; and software and hardware vendors.
Orion Health offers one primary value proposition: brand/status.
The company has established a strong brand due to its success. It has over 1,250 employees working out of 28 offices in 15 countries. Also, its services are used to facilitate healthcare for over 100 million patients in over 30 countries.
Orion Health’s main channel is its direct sales team. The company promotes its offerings through its website, social media pages, and participation in conferences.
Orion Health’s customer relationship is primarily of a self-service nature. Customers utilize its products while having limited interaction with employees.
The company’s website enables clients to view documentation and receive license support. It also features a “Knowledge Hub” section with useful resources such as white papers, reports, case studies, videos, and webinars.
That said, there is a personal assistance component in the form of phone and e-mail support. There is also a community element in the form of a forum where customers can interact with each other.
Orion Health’s business model entails designing and developing its software products for its customers and providing related services.
Orion Health’s key partners are the suppliers that provide it with the resources it needs to design and develop its software.
Orion Health’s main resources are its human resources, who include the technology employees that design and develop its software, the sales employees that promote it, and the customer service employees that provide support.
It maintains important physical resources in the form of product development centers in Auckland, Arizona, Bangkok, Canberra, and Christchurch.
Orion Health has a cost-driven structure, aiming to minimize expenses through significant automation. Its biggest cost driver is implementation service expenses. Other major drivers are in the areas of research/development expenses and sales/marketing expenses, both fixed costs.
Orion Health has two revenue streams:
- Service Revenues – Include support services, managed services, and implementation services revenues
- License Revenues – Consists of perpetual license revenues
info: Ian earned a Bachelor of Engineering degree and a Master‘s in Engineering Sciences at the University of Auckland. He previously served as a Senior Telecommunications Consultant at Clearfield Consulting and as a Product Manager at lmagineering Micro Distributors.
info: Graeme earned a B.Com. in Accounting at the University of Auckland. He previously served as Chief Executive of the Asia-Pacific at iSOFT, and currently also serves as Managing Director of HealthNet Investments.
info: David earned a Bachelor of Science in Computer Science at DeVry University. He previously served as Executive VP of Healthier Populations at Orion Health, as Senior VP of NantHealth, and as CTO of Axway and Cyclone Commerce.
info: Dhaya earned a Bachelor of Business degree at Massey University. He previously served as Chief Information Officer of Paymark and 2degrees Mobile, and as General Manager of IT NZ and Pacific at Stella Travel Services.
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