Careers at Percolate

Mission

Percolate’s mission is to build The System of Record for Marketing.

History

James Gross and Noah Brier were experienced marketers. Observing how social media and mobile devices had taken the world by storm, they decided to build a solution that would capitalize on this heat. The result was a filtering engine that analyzed consumers’ social media behavior to identify online stories of interest and send them five website links on a daily basis (called a “Daily Brew”).

The service was provided through a cloud-based platform. The team members founded a company in 2011 to market the platform, called Percolate. Their offering was a success, but within a few months they realized it would be more profitable if it catered to businesses. So they changed its focus to a service that helped firms – specifically the firms’ marketers – to better engage customers.

The new service helped clients identify the content of greatest interest to fans and followers on their social media channels (Facebook, Twitter, etc.). It then used this information to find the most relevant and compelling stories to publish on those sites. It also offered a dashboard that enabled companies to monitor and analyze how the content being pushed was perceived by followers.

The new product attracted a lot of attention, and generated more revenues for Percolate. Its performance enabled it to raise $1.5 million in seed funding in late 2011 and $9 million in 2012. These investments were used to build a sales team and hire more engineers, and the firm moved its platform from alpha to beta status. Percolate now offers a wide range of marketing services.

Benefits at Percolate

Business model of Percolate

Customer Segments

Percolate has a mass market business model, with no significant differentiation between customer segments. The company targets its offering at firms of all industries and sizes that have social media platforms.

Value Proposition

Percolate offers three primary value propositions: convenience, performance, and brand/status.

The company offers convenience by making operations simpler for clients. Its platform is an end-to-end solution that helps marketing professionals plan, create, and execute all of their marketing activities. It makes their lives easier in the following ways:

  • Enables them to coordinate marketng campaigns and activities on a single calendar; tasks can be seen together or filtered by topic, channel, team, and location
  • Provides brief templates they can use to organize their marketing ideas and collaborate on content, events, and campaigns
  • Provides a mobile format they can use to obtain real-time updates and share media
  • Provides an integrated task management tool they can use to track work from beginning to end, and an enterprise-grade approvals system to conduct oversight over all content
  • Streamlines tasks by integrating existing client systems for budgeting, CRM, marketing automation, and enterprise resource planning

The company demonstrates strong performance through tangible results. High-profile examples of positive outcomes for specific clients include the following:

  • Unilever used Percolate’s solution to reduce the amount of time spent developing and approving content, resulting in a decreased cost per social post and annual savings of over $10 million
  • Amtrak used Percolate’s solution to make its marketing more customer-centric, resulting in the collection of 329 images of fans‘ experiences and a 110% increase in fan engagement
  • General Electric used Percolate’s solution to plan, store, and distribute content through a single platform, resulting in a higher publishing rate – more than 950 posts in one month alone
  • MasterCard used Percolate’s solution to brief its marketers and agency partners, enabling it to create and share six campaigns with more than 150 users across the U.S. and UK
  • Freshpet used Percolate’s solution to provide a real-time view into consumer reception of its content, resulting in the saving of several hours a day and the publishing of pieces once a week

The company has established a strong brand due to its success. It is used by over 800 brands worldwide, including Fortune 500 firms such as Marriott, IBM, adidas, Anheuser-Busch InBev, and Levi’s. It has also won a number of honors, including recognition as a “Leader“ in the Onboarding and Support category in The Forrester Wave Social Relationship Platforms report for 2015.

Channels

Percolate’s main channel is its business development team. The company promotes its offering through its website, social media pages, and participation in conferences.

Customer Relationships

Percolate’s customer relationship is primarily of a personal assistance nature. The company provides general phone and e-mail support. It also assigns clients an engagement manager that provides regular assistance, and offers a wide variety of support services through partners, such as implementation, onboarding, training, and campaign development.

Key Activities

Percolate’s business model entails maintaining a robust cloud platform for its clients.

Key Partners

Percolate maintains the following partnership programs:

Alliance Partner Program – Includes the following types of partnerships:

  • Consultants and System Integration Partners – Service providers who offer implementation, change management, technical, and content support to its customers.
  • Agency Partners – Creative, digital, and media agencies that assist in campaign development.
  • Technology Partners – Tech firms in the content publishing, social connectivity, and software-as-a-service realms that extend Percolate’s platform with distribution channels and third-party applications in order to provide an enhanced offering for its customers.
  • Marketplace Partners – Content fulfillment firms that supply licensed and on-demand content via the company’s in-app marketplace portal to help clients communicate more effectively.

Program benefits include training programs, certification and accreditation paths, go-to-market collaboration efforts, and dedicated relationship support.

Affiliate Partner Program – Invites trusted third parties to promote the company’s offerings through their platforms (websites, mobile apps, etc.). Leads that result in new customers earn the parties referral fees totaling 10% of the customer’s first-year license cost. Many partners obtain additional earnings by providing services to clients.

Key Resources

Percolate’s main resource is its proprietary software platform, which serves over 800 brands.

It depends on human resources in the form of engineers to maintain and update the platform, consultants to provide training and advisory services, and customer service personnel to provide support.

As a relatively new startup it has relied heavily on funding from outside parties, raising $74.5 million from 14 investors as of May 2015.

Cost Structure

Percolate has a value-driven structure, aiming to provide a premium proposition through significant personal service and frequent service enhancements.

Its biggest cost driver is likely cost of services, a variable expense. Other major drivers are in the areas of customer support/operations and administration, both fixed costs.

Revenue Streams

Percolate has one revenue stream: revenues it generates from the subscription fees it charges for regular access to its software-as-a-service platform. Its staff must be contacted directly for pricing.

Our team

Noah Brier,
Co-Founder and Chief Executive Officer

info: Noah Brier earned a Bachelor of Arts in Media & Culture at New York University. He previously served as the Head of Strategic Planning at The Barbarian Group LLC, as Founder of Likemind, and as a Strategist at Naked Communications.

James Gross,
Co-Founder

info: James Gross earned a Master of Science degree at California State University – Northridge. He previously served as Senior Vice President, Publishing at Federated Media Publishing and worked in Business Development at Feedster.

Pete Perrone,
Chief Financial Officer

info: Pete Perrone earned a B.S. in Electrical Engineering at Duke University, an M.S. in Electrical Engineering at Georgia Tech, and an MBA at MIT. He previously served as the CFO of Limelight Networks and as a Managing Director at Goldman Sachs.

Laurent Raufaste,
Executive Director, Infrastructure

info: Laurent Raufaste earned a Bachelor’s degree in Computer Science at Conservatoire National des Arts et Métiers. He previously served as Technical Lead at Fresh Planet, as a Web Architect at JFG Networks, and as a Web Developer at WS Interactive.

Jobs at Percolate

Implementation Manager
New York, New York, United States
Team: Business Requirements: 3-5 years of experience in the enterprise software space working directly with customers, preferably leading implementations or owning the customer relationship Prior experience in a Consulting or Professional Services organization Prior experience with enterprise scale software implementations and systems integration is required Demonstrated experience working with global F500 organizations is desirable Strong written and verbal communication skills including C-Level presentation experience Ability to build consultative relationships with senior members of marketing and IT management Ability to identify business challenges and shape solutions that fit with the Percolate platform vision Ability to understand enterprise software products, and talk fluently about the product to non-technical users and buyers PMP certification is a plus, but not required Willingness to travel - usually only 25% - but may vary by customer Bachelor’s Degree (preferably in Business, Marketing or Information Systems) Understanding of common digital marketing technology practices preferred Responsibilities: Drive customer implementations to successful launch by managing scope, budget, timeline, resources and the customer relationship Plan, manage and communicate the progress of the implementation, both internally and externally Lead and run alignment workshops to to map customer’s requirements to the Percolate solution Provide internal coaching and leadership to team members on implementations, as well as on delivering world-class enterprise implementations Demonstrate cross-functional leadership to ensure alignment between Product launches and project objectives Partner with Sales teams to provide expertise and advice during the sales cycle
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Sr. Account Manager
San Francisco, California, United States
Team: Business Requirements: 6+ years of relevant account management experience Proven track record of exceeding quota via renewals and expansion sales Experience with consultative sales process, SaaS (ideally MarTech) and working with leading Enterprise organizations and their software deployments Strong understanding of multi-channel marketing, content marketing, marketing project management, marketing analytics and agency dynamics Ability to build relationships with senior executives, ideally in marketing and IT management, managing top-down, bottom-up relationships within your customer accounts, and applying formal strategic account planning and sales methodologies Preparing and negotiating renewals, rightsizing existing contracts based on usage and revised pricing models, and legal/procurement negotiations experience Communicating with customers about complex ideas and transformative concepts that will benefit them, including C-Level presentation experience Identifying business challenges and shape solutions that fit the Percolate platform vision Thinking on your feet and staying calm under pressure Self-motivated, disciplined, and proactive individual, with history of achieving goals and exceptional client service Strong customer references Responsibilities: Complete ownership for customer renewals Identify and put together strategic account plans that map out expansion and other upsell opportunities Maintain an active pipeline of forecasted renewals and expansions to meet quota objectives Be customer’s primary day-to-day point-of-contact and quarterback customer’s needs and requirements. Develop and manage the delivery of regular Executive Business Reviews (EBRs) to ensure mutually agreed upon business objectives are being achieved, customer is clear on the value being delivered and a clear path of growth is established for the partnership Manage the customer relationship across all levels: executive, stakeholders and users Work with Account Executive (if assigned to customer) to identify and engage new business opportunities in other divisions/regions of given customer Leverage Percolate’s Services Teams to increase usage, drive product adoption, and optimize current investment, while identifying opportunities for expanded use and possible integrations into the customer’s process and existing marketing technology Work in close collaboration with Leadership, Sales, Marketing, Product, Support and Services teams to resolve issues and improve overall customer satisfaction in assigned customer accounts Maintain working knowledge of the complete capabilities of Percolate services and of Percolate internal operational processes
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Fullstack Engineer
New York, New York, United States
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Implementation Manager
San Francisco, California, United States
Team: Business Requirements: 3-5 years of experience in the enterprise software space working directly with customers, preferably leading implementations or owning the customer relationship Prior experience in a Consulting or Professional Services organization Prior experience with enterprise scale software implementations and systems integration is required Demonstrated experience working with global F500 organizations is desirable Strong written and verbal communication skills including C-Level presentation experience Ability to build consultative relationships with senior members of marketing and IT management Ability to identify business challenges and shape solutions that fit with the Percolate platform vision Ability to understand enterprise software products, and talk fluently about the product to non-technical users and buyers PMP certification is a plus, but not required Willingness to travel - usually only 25% - but may vary by customer Bachelor’s Degree (preferably in Business, Marketing or Information Systems) Understanding of common digital marketing technology practices preferred Responsibilities: Drive customer implementations to successful launch by managing scope, budget, timeline, resources and the customer relationship Plan, manage and communicate the progress of the implementation, both internally and externally Lead and run alignment workshops to to map customer’s requirements to the Percolate solution Provide internal coaching and leadership to team members on implementations, as well as on delivering world-class enterprise implementations Demonstrate cross-functional leadership to ensure alignment between Product launches and project objectives Partner with Sales teams to provide expertise and advice during the sales cycle
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