Careers at Percolate

Mission

Percolate’s mission is to build The System of Record for Marketing.

History

James Gross and Noah Brier were experienced marketers. Observing how social media and mobile devices had taken the world by storm, they decided to build a solution that would capitalize on this heat. The result was a filtering engine that analyzed consumers’ social media behavior to identify online stories of interest and send them five website links on a daily basis (called a “Daily Brew”).

The service was provided through a cloud-based platform. The team members founded a company in 2011 to market the platform, called Percolate. Their offering was a success, but within a few months they realized it would be more profitable if it catered to businesses. So they changed its focus to a service that helped firms – specifically the firms’ marketers – to better engage customers.

The new service helped clients identify the content of greatest interest to fans and followers on their social media channels (Facebook, Twitter, etc.). It then used this information to find the most relevant and compelling stories to publish on those sites. It also offered a dashboard that enabled companies to monitor and analyze how the content being pushed was perceived by followers.

The new product attracted a lot of attention, and generated more revenues for Percolate. Its performance enabled it to raise $1.5 million in seed funding in late 2011 and $9 million in 2012. These investments were used to build a sales team and hire more engineers, and the firm moved its platform from alpha to beta status. Percolate now offers a wide range of marketing services.

Benefits at Percolate

Business model of Percolate

Customer Segments

Percolate has a mass market business model, with no significant differentiation between customer segments. The company targets its offering at firms of all industries and sizes that have social media platforms.

Value Proposition

Percolate offers three primary value propositions: convenience, performance, and brand/status.

The company offers convenience by making operations simpler for clients. Its platform is an end-to-end solution that helps marketing professionals plan, create, and execute all of their marketing activities. It makes their lives easier in the following ways:

  • Enables them to coordinate marketng campaigns and activities on a single calendar; tasks can be seen together or filtered by topic, channel, team, and location
  • Provides brief templates they can use to organize their marketing ideas and collaborate on content, events, and campaigns
  • Provides a mobile format they can use to obtain real-time updates and share media
  • Provides an integrated task management tool they can use to track work from beginning to end, and an enterprise-grade approvals system to conduct oversight over all content
  • Streamlines tasks by integrating existing client systems for budgeting, CRM, marketing automation, and enterprise resource planning

The company demonstrates strong performance through tangible results. High-profile examples of positive outcomes for specific clients include the following:

  • Unilever used Percolate’s solution to reduce the amount of time spent developing and approving content, resulting in a decreased cost per social post and annual savings of over $10 million
  • Amtrak used Percolate’s solution to make its marketing more customer-centric, resulting in the collection of 329 images of fans‘ experiences and a 110% increase in fan engagement
  • General Electric used Percolate’s solution to plan, store, and distribute content through a single platform, resulting in a higher publishing rate – more than 950 posts in one month alone
  • MasterCard used Percolate’s solution to brief its marketers and agency partners, enabling it to create and share six campaigns with more than 150 users across the U.S. and UK
  • Freshpet used Percolate’s solution to provide a real-time view into consumer reception of its content, resulting in the saving of several hours a day and the publishing of pieces once a week

The company has established a strong brand due to its success. It is used by over 800 brands worldwide, including Fortune 500 firms such as Marriott, IBM, adidas, Anheuser-Busch InBev, and Levi’s. It has also won a number of honors, including recognition as a “Leader“ in the Onboarding and Support category in The Forrester Wave Social Relationship Platforms report for 2015.

Channels

Percolate’s main channel is its business development team. The company promotes its offering through its website, social media pages, and participation in conferences.

Customer Relationships

Percolate’s customer relationship is primarily of a personal assistance nature. The company provides general phone and e-mail support. It also assigns clients an engagement manager that provides regular assistance, and offers a wide variety of support services through partners, such as implementation, onboarding, training, and campaign development.

Key Activities

Percolate’s business model entails maintaining a robust cloud platform for its clients.

Key Partners

Percolate maintains the following partnership programs:

Alliance Partner Program – Includes the following types of partnerships:

  • Consultants and System Integration Partners – Service providers who offer implementation, change management, technical, and content support to its customers.
  • Agency Partners – Creative, digital, and media agencies that assist in campaign development.
  • Technology Partners – Tech firms in the content publishing, social connectivity, and software-as-a-service realms that extend Percolate’s platform with distribution channels and third-party applications in order to provide an enhanced offering for its customers.
  • Marketplace Partners – Content fulfillment firms that supply licensed and on-demand content via the company’s in-app marketplace portal to help clients communicate more effectively.

Program benefits include training programs, certification and accreditation paths, go-to-market collaboration efforts, and dedicated relationship support.

Affiliate Partner Program – Invites trusted third parties to promote the company’s offerings through their platforms (websites, mobile apps, etc.). Leads that result in new customers earn the parties referral fees totaling 10% of the customer’s first-year license cost. Many partners obtain additional earnings by providing services to clients.

Key Resources

Percolate’s main resource is its proprietary software platform, which serves over 800 brands.

It depends on human resources in the form of engineers to maintain and update the platform, consultants to provide training and advisory services, and customer service personnel to provide support.

As a relatively new startup it has relied heavily on funding from outside parties, raising $74.5 million from 14 investors as of May 2015.

Cost Structure

Percolate has a value-driven structure, aiming to provide a premium proposition through significant personal service and frequent service enhancements.

Its biggest cost driver is likely cost of services, a variable expense. Other major drivers are in the areas of customer support/operations and administration, both fixed costs.

Revenue Streams

Percolate has one revenue stream: revenues it generates from the subscription fees it charges for regular access to its software-as-a-service platform. Its staff must be contacted directly for pricing.

Our team

Noah Brier,
Co-Founder and Chief Executive Officer

info: Noah Brier earned a Bachelor of Arts in Media & Culture at New York University. He previously served as the Head of Strategic Planning at The Barbarian Group LLC, as Founder of Likemind, and as a Strategist at Naked Communications.

James Gross,
Co-Founder

info: James Gross earned a Master of Science degree at California State University – Northridge. He previously served as Senior Vice President, Publishing at Federated Media Publishing and worked in Business Development at Feedster.

Pete Perrone,
Chief Financial Officer

info: Pete Perrone earned a B.S. in Electrical Engineering at Duke University, an M.S. in Electrical Engineering at Georgia Tech, and an MBA at MIT. He previously served as the CFO of Limelight Networks and as a Managing Director at Goldman Sachs.

Laurent Raufaste,
Executive Director, Infrastructure

info: Laurent Raufaste earned a Bachelor’s degree in Computer Science at Conservatoire National des Arts et Métiers. He previously served as Technical Lead at Fresh Planet, as a Web Architect at JFG Networks, and as a Web Developer at WS Interactive.

Jobs at Percolate

DevOps Manager
Denver, Colorado, United States
Team: Product Requirements: 2+ years experience in an engineering management and leadership role 5+ years in a relevant software engineering role as an individual contributor Experience and knowledge working with AWS and services or similar cloud environments (Google Cloud Platform, Azure) Experience with container-based deployments and orchestration tools (e.g. Kubernetes, Swarm, OpenShift) Infrastructure automation management and provisioning experience (e.g. Terraform, Ansible, Salt) Comfortable operating in a GNU/Linux or *BSD environment Fundamental understanding of Git, GitHub, and CI/CD pipeline tools Excellent communication and collaboration skills Proven track record of delivery of high-quality software in a fast-paced environment Responsibilities: Lead and directly manage a distributed team of approximately 6 engineers Own both the overall technical direction and implementation of your team Hire, scale and unblock the DevOps team to meet all current and anticipated challenges Coach and mentor engineers and other managers to be more effective and successful professional growth and development activities performance evaluations Work collaboratively across the Engineering and Product teams to increase engineer efficiency, productivity, and happiness by enabling quick and reliable deployments Enable the team to provision, manage and monitor across environments using reliable, repeatable automation and tooling Work with other Engineering managers to define and promote end-to-end ownership of services: Establish and lead the on-call response Improve how we define, monitor and respond to issue and alerts Securely manage and access secrets and credentials Evaluate emerging technologies and trends and be able to report on their fitness for meeting business needs
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Senior Product Designer
New York, New York, United States
Team: Product Requirements: 3+ years experience designing digital products Design-related degree or relative experience Able to demonstrate strong conceptual thinking, interaction design chops, and quality craftsmanship Portfolio that demonstrates your ability to create digital experiences at scale, grounded in user insights, business acumen, and technical know-how Strong, clean visual design sense Excellent leadership, communication, and collaboration skills Comfortable with critique and co-authorship Ability to work autonomously, and own your individual product areas Proficient in: Sketch, Zeplin, Google Apps, etc. Experience prototyping: InVision, Keynote, Framer, etc. An understanding of the software development process Can work from our office in New York, NY (Soho) Responsibilities: Collaborate with Product Management and Engineering to appropriately scope and plan design projects Work with small multi-disciplinary teams to craft elegant, practical solutions to design challenges Plan, perform and synthesize user research and testing Create screen flows and UI designs for new product features and enhancements Create prototypes in order to communicate and test design concepts Structure information and functionality in a logical, understandable and accessible way to create a cohesive system architecture Write concise, informative UI copy that is consistent with Percolate writing guidelines Participate in design and product team knowledge sharing and process improvement efforts Peer mentor less experienced design team members
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AR Specialist (Temp to Hire)
San Francisco, California, United States
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