Placed
Careers at Placed
Mission
Placed sees itself as the leader of location analytics, providing clients with a complete understanding of what consumers do in the real world and converting that information into actionable insights. Placed wants to be the go-to source of consumers’ behavior.
Product Segments
The software solution for proving insights into analytics has several sections.
- Insights – provides insight into consumers’ behaviors and preferences
- Attribution – connects the exposure to advertisements to amount of store visits and revenue
- Targeting – maps relationships between places, enabling marketers to know where there audience is active
History
Placed was founded in January 2011 and has its headquarters in Seattle, Washington. The founder and CEO of the firm is David Shim. Prior to creating Placed, he was the Director of Product and Operations at Quantcast. In March 2012, the company received $3.4 million in Series A funding led by Madrona Venture Group. In June 2014, Placed received $10 million in Series B funding led by Two Sigma Ventures.
