Careers at Reddit

Mission

Reddit aims to provide a collaborative online social news bulletin board where community members vote on content. It operates as a subsidiary of Conde Nast’s parent company Advance Publications.

History

Reddit was founded in 2005 by University of Virginia graduates Alexis Ohanian (“Ohanian”) and Steve Huffman “(Huffman”). The pair had realised that print media news aggregation was not suited to the internet age, realising in particular that an internet community can be a more efficient source of content than traditional media outlets.

Ohanian later approached tech entrepreneur Paul Graham (“Graham”) with the idea for an online, user-controlled news aggregation platform after a talk the former had given at Harvard University. Graham agreed to provide the project with seed capital through his startup fund Y Combinator.

Ohanian and Huffman went on to develop the structure of the site, including its signature up and down voting system. They enlisted the help of Christopher Slowe in 2005 and in early 2006 merged Reddit with Infogami, a company owned by Aaron Swartz. In its early stages the Company’s founders and their team were forced to seed the platform with a number of fake accounts, in order to generate interest.

Ohanian later became friends with Wired reported Rachel Metz, who mentioned the Reddit project to her editor Kristen Philipkoski (“Philipkoski”). Philipkoski had been working on a business development project with Conde Nast, where her husband was an executive. Conde Nast subsequently showed an interest in Reddit and ultimately acquired the platform in 2006 for around $20 million. The platform has since been reorganised to sit directly beneath Conde Nast’s parent company Advance Publications.

 

Benefits at Reddit

Business model of Reddit

Customer Segments

Reddit is targeted at internet users who are interested in curating and sharing content on a community-led platform, and at advertisers that wish to broaden their audience.

Recent research of the platform’s user demographics show that more than half of the site’s users are from the United States, with average users typically being aged between 18 and 29 years old.

Media coverage of Reddit suggests that its users tend to be more private than on other social platforms and are often more technically savvy. Despite this, the platform is targeted at a wide range of users, offering content relating to a full spectrum of topics.

Value Propositions

Reddit’s key value propositions are that it provides users access to a democratic, community-driven, content-rich space free of charge, and provides advertisers access to a large audience of regular users.

The Reddit platform presents itself as a social news platform where ideas and interests can be discussed in greater depth, and users with niche interests can interact with like-minds. The ability of users to vote and actively affect the content of the site is also a major draw.

That the site attracts more than 230 million unique users each month from more than 200 countries is also an attractive prospect to brands and marketing agencies.

Channels

Reddit is accessible either through its desktop or mobile website. While the platform does not have an official Apple iOS or Google Play app, site content can be accessed via a range of third party mobile applications.

Customer Relationships

Reddit is primarily a self-service and community-led platform. Once a user has registered, either with a basic free account or a premium Gold Account, they are able to begin using the platform’s tools autonomously. Content on the site is created, curated and managed by members of the community itself. Experienced users also serve as moderators of discussion boards on specific subjects, known as subreddits, to ensure standards of etiquette.

For advertisers the platform also has a self-service advertising tool on its website, through which brands and individuals wishing to place advertisements in the platform can do so without direct contact with the Company itself. Self-service advertising offerings begin at $5; any ad campaigns with a budget of more than $30,000 however must be discussed with the Reddit team directly.

Reddit is able to interact with its users via its own bulletin boards as well as through direct messaging. The Company also operates several social media accounts, including with leading platforms Twitter and Facebook.

Key Activities

Reddit develops and maintains an online, community-driven platform for the sharing of content. It also provides opportunities for brands and advertising agencies to place sponsored posts and bid on advertising space.

Key Partners

Reddit’s key partners are advertising and media agencies, and other tech companies. Reddit works with media and advertising partners that use the platform to raise the online profiles of their clients through media marketing schemes.

Reddit has partnerships in place with firms such as Prediq Media, and has hosted successful advertising campaigns from companies including Newsweek, Atari and Maker’s Mark. In an additional marketing and branding partnership, Reddit recently teamed up with Google Cloud Platform to publish a series of collaborative branded videos, comprising interviews with entrepreneurs.

In 2014 Reddit partnered with several other online community websites to create the Digital Ecologies Research Partnership, which aims to “promote open, publicly accessible, and ethical academic inquiry into the vibrant social dynamics of the web”. Reddit also has several fundraising partnerships through Reddit Donate and Reddit.Crowdtilt.com.

Until 2016 Reddit operated a Reddit Gold Partnership scheme, through which partner brands offered discounts and deals to premium Reddit users. This program has however been discontinued as of March 2016.

Key Resources

Reddit’s key resources are its IT infrastructure and its personnel. The Company’s community of users, who account for the creation and moderation of content on the site, must also be considered a key resource.

Cost Structure

Reddit’s major costs comprise platform maintenance, personnel salaries, and the operation of a marketing and sales team. It also accrues costs in the form of office and server rental.

Revenue Streams

Reddit has two principal streams of revenue: advertising and its Reddit Gold scheme. Additionally, Reddit has begun to generate some revenue through its Reddit Gifts online marketplace.

In 2015 the Company generated more than $8 million in advertising revenue. The most common advertisements found on the site are sponsored headlines which appear at the top of pages in a style similar to user-submitted posts. In addition to its self-service advertising options, Reddit also operates the Reddit Ads platform, an auction-based system for the sale of advertising space where there is a minimum bid but no capped bid amount.

Reddit also offers a premium subscription service named Reddit Gold which grants users access to additional features and content, including the ability to remove ads, access to new design themes, and access to a members-only subreddit. The Gold Programme costs $3.99 per month or $29.99 per year.

Our team

Steve Huffman,
Co-Founder and Chief Executive Officer

info: Steve is a University of Virginia Computer Science graduate. He served as Reddit’s Chief Executive Officer for several years following the Company’s incorporation in the mid-2000s. He, however, left the Company in 2009 to pursue other interests. He was reappointed as Reddit’s Chief Executive Officer in 2015 as a replacement for outgoing Chief Ellen Pao. During his time away from Reddit, Huffman worked as a programmer at Wired and at Conde Nast’s online media arm Conde Net, before co-founding travel website Hipmunk in 2010, which was also funded by Graham’s Y-Combinator. Huffman continues to serve as Chief Technology Officer of Hipmunk alongside his duties at Reddit.

Alexis Ohanian,
Co-Founder and Former Executive Chairman

info: Alexis graduated from the University of Virginia with dual degrees in Commerce and History. According to his corporate networking profile, Ohanian served as Reddit’s Executive Chairman until 2015 but has since stepped down. He does, however, continue to work closely with the Company’s board. In addition, Ohanian also serves as a partner at Y-Combinator and as an advisor to Hipmunk. He is also the founder of non-profit Breadpig, which supplies merchandise to its subscribers and gives the proceeds to charitable causes. In 2010 Ohanian briefly worked via advisory company Das Kapital Capital. He is also an author of a book aimed at aspiring entrepreneurs named ‘Without Their Permission’.

Jobs at Reddit

Engineering Manager - Android (Dubsmash)
New York, New York, United States
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Target Hire Date: 2021-02-01 Job Profile: Software Development Mgmt 2 Job Family: Software Engineering Time Type: Full time Cost Center: Tech-Dubsmash Total Base Pay Range: Array Target Amount: 0.0 USD Annual Target Amount: 0.0 USD Scheduled Weekly Hours: 40.0 Pay Rate Type: Salary Management Level: M2 Recruiting Start Date: 2021-01-29 Job Description: Dubsmash is the short video platform that elevates underrepresented communities and helps them earn a living. In December of 2020, Dubsmash was acquired by Reddit Inc. and is now shaping how communities come together with video at the core. A lean and high output team, an estimated 25% of all Black American teens use the app on the monthly basis, with 30% of its daily users creating video. Last year, the company reported hitting the milestone of 1 billion video views. Dubsmash is a largely autonomous unit within Reddit, running independent processes that focus on shipping high quality products with cutting edge technologies, every two weeks. Over the past 2 years, the team has shipped over 60+ versions of the applications to its customer base. In 2021, the team will be shipping huge updates to the product, transforming the way consumers interact through video. Being a part of this team, you will benefit from seeing your output live on the App Store every two weeks, while enjoying the benefits Reddit Inc. has to offer. Engineering is at the core of what we do. We are looking for an experienced hands-on Engineering Manager that is ready to lead our fast-paced Android team, which is powering delightful experiences for millions of users world-wide.You are:Ambitious. You are eager to build a first-class Android experience at Dubsmash using state-of-the-art technology. You thrive in a fast-moving, dynamic, results-oriented environment and aim high.Execution driven. You love running a well-planned sprint, delivering high-quality features with your team and tuning the process you work in. Delivering a well-built release on time is one of your top priorities.Passionate. You are passionate about Video and building a fun & entertaining experience online for communities to find each other. You love the Android platform as much as we do and want to make it even better with the apps you are building.A team player. You enjoy working with functions across the organization and strive in a cross-collaborative work environment. You communicate clearly & openly and can arrive at great solutions with your team-mates amidst different priorities.You will:Lead the Android team at Dubsmash in building a first-class mobile experience across a broad range of devicesBe hands-on involved in building new & innovative features and drive technological advancements in Dubsmash’ Android experienceHire & manage a team of highly skilled Android EngineersAdvise the Product & Design team on best practices on the Android platform & ecosystemWork closely with the whole Engineering team to improve on existing processes & continuously evolve our techstackWe’re looking for someone who has:6+ years of experience in building native production Android applications, preferably in Kotlin recently3+ years of experience managing high-performing mobile engineering teamsPrevious experience in building native mobile video experiencesPassion for developing scalable, well-designed software that adapts as it growsExcellent communication, planning & collaboration skills Engineering Technology Collaboration
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