Careers at Shaw Communications
Shaw Communications’ mission is to deliver exceptional customer experience through outstanding people sharing Shaw Values. Their brand promise is “Our customers will always be ready and always be connected so they never miss a thing.”
Shaw Communications (“Shaw”) provides telecommunications services, including video services over cable and satellite, internet, and phone, to both retail and institutional consumers.
- Shaw Communications provides internet and home phone services.
- Shaw Broadcast Services provides satellite-based services.
- Shaw Business provides services to corporates.
- Shaw Direct provides digital direct-to-home satellite TV.
- Shaw Tracking provides “integrated on-board computing technology and wireless data solutions for the Canadian transportation, mobile workforce and logistics industries.”
- ViaWest provides colocation, private and public clouds and managed services.
- WIND provides wireless services.
For the purposes of operations, the company is split into four business segments – Consumer, Media, Business Network Services, and Business Infrastructure Services. The former two provide services to consumers while the latter two provide services to businesses.
- Consumer – Provides telecommunication services for retail consumers over broadband internet, public WiFi, video, and phone. This is the largest business segment, taking roughly 67% of total revenue and 71% of operating income (before restructuring costs and amortization) in 2015.
- Media – Delivers both conventional and specialty video content to retail consumers over television on online media channels.
- Business Network Services – Provides telecommunication services for businesses, similar to services provided to retail consumers.
- Business Infrastructure Services – Provides IT solutions including colocation, managed services, cloud computing and security and compliance. Also serves companies in the USA. This segment was launched only in 2015.
Shaw was originally founded as Capital Cable Television Company, Ltd. in Edmonton, Alberta, in 1966. The company received its initial broadcasting license from Canadian authorities in 1970. The company later changed its name to Shaw Cablesystems, listing itself on the TSX in 1983.
Shaw Cablesystems moved into radio broadcasting in 1988. It made a series of major acquisitions of Canadian companies in the years subsequent, including Classicomm, Access Communications, Fundy Cable, Trillium Cable, Telecable, Greater Winnipeg Cablevision, and Videon Cablesystems.
The company changed its name to Shaw Communications, as it is now, in 1993. It started offering internet services in 1996. It sold its American business to Time Warner Cable, Comcast, and Cequel III in 2003. Shaw started offering home phone services in 2005. It became Canada’s largest cable company in 2009.
Following this, it acquired a number of companies, including Shaw Media, ViaWest, and WIND Mobile, and a number of television stations from CTVglobemedia from 2010 to 2016.
Benefits at Shaw Communications
Business model of Shaw Communications
Shaw serves both retail and institutional customers, with different services being provided to both group. It splits its offerings into 4 categories: Consumer, Media, Business Network Services, and Business Infrastructure Services. The former two primarily serve consumers while the latter two serve businesses.
- Consumer – Provides telecommunication services for retail consumers over broadband internet, public WiFi, video, and phone. Delivers both conventional and specialty video content to retail consumers over television on online media channels.
- Business – Provides telecommunication and media services for businesses, similar to services provided to retail consumers, and IT solutions including colocation, managed services, cloud computing and security and compliance. Also serves companies in the USA.
Shaw’s value proposition varies according to its target customer and provided service.
- Consumer – Shaw is one of the largest residential telecommunications service providers in Canada. They have a customer-centric strategy and thus provide trusted services to consumers. Due to their scale, they are also able to provide integrated services at lower cost and higher quality to consumers.
- Media – Shaw provides a significant amount of conventional and specialty content, with over 10,000 titles and 550 digital video channels. Shaw is cognizant to consumer demand and has introduced more targeted and flexible packages for their video and television products. Shaw has also taken advantage of technological advancements in television programming, offering its consumers an interactive on-screen service and the ability to record and store television programs.
- Business Network Services – The value here is in the service that Shaw provides that is targeted specially toward small and medium enterprises. Shaw provides IT advisory services to these companies, offering to scale up their offering as the company grows. They also work with global partners to offer flexible and convenient business communication solutions.
- Business Infrastructure Services – Through ViaWest and AppliedTrust, Shaw provides dedicated, tailored, flexible, and reliable service. Its subsidiaries are also well-known and trusted brands in the regions that they operate in.
Shaw maintains both physical and online sales avenues for retail clients. For institutional clients, Shaw relies on tailored services, it thus provides quotations over the phone or in person at one of its offices.
Shaw maintains close customer relationships by providing for dedicated customer services, particularly for corporate clients. For retail clients, Shaw runs call centre operations to meet customer expectations.
Shaw’s key activity is the research, production, and operation of telecommunication infrastructure and services for retail and institutional clients.
Shaw partners with other service and content providers to either expand its content selection or coverage.
For the former, one example is its joint venture with Rogers Communications to provide Rogers’ subscription based video streaming, called shomi, to all Canadians.
For the latter, one example is its tie-up with Comcast to provide Canadian consumers with access to Comcast’s cloud-based X1 platform.
Shaw’s key resources are its technology, its infrastructure (most notably its cable and telecommunications distribution system), its intangible property (i.e. broadcast rights and licenses, trademarks, brands, and program rights), and its goodwill.
Shaw’s most significant expense is the purchase of goods and services, most notably on video programming for its Consumer, Business Network Services, and Media segments. Its second-most significant expenses is on employee salaries and benefits.
Shaw’s revenue comes from its four business segments:
|Source of Revenue/Cost||Revenue (FY 2015, million CDN)||% of Total Revenue|
Business Network Services
Business Infrastructure Services
|Purchases of goods and services||(2,174)||-40%|
|Employee salaries and benefits||(987)||-18%|
info: JR holds a Bachelor of Arts in Business Administration from Michigan State University. He has overseen its company since its first cable customer in 1971. He is a director in a number of companies, including Suncor Energy.
info: Bradley holds an undergraduate degree from Washington & Lee University. He also serves as director of Radium Resort Inc. and Cable Television Laboratories, Inc.
info: Jim has served in various roles in Shaw since 2003. Prior to this he was the Chairman of the Canadian Cable Television Association. He currently is a director in Gravity Renewables, CableLabs, Videon CableSystems, Canadian Satellite Communications, @Home Canada, United Acquisitions, Cancom, Group Telecom, and Microcell.
info: Jay holds a Bachelor's Degree in Commerce from University of Alberta. He has been with the Shaw group of companies for 18 years.
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