Careers at SNAP
Mission
SNAP Inc provides people with the ability to express themselves in the moment using their very popular camera software, and innovates the way that people communicate and share their experiences.
Business Segments
- Snapchat: Provides a software application that allows users to take pictures or videos and add comments, drawings, a timer, and the ability to combine pictures or videos into a digital collage which can be instantly sent to friends and family.
- Spectacles: Offers stylish sunglasses which have a camera built into the frame, allowing customers to share their experiences as they see them through the use of innovative software and sharing techniques.
History
Snap Inc was founded in 2011 by Evan Spiegel, and Bobby Murphy. The company quickly became a popular sensation with their introduction of the Snapchat mobile application. Using their application, people could share what they were experiencing in that moment through the use of their phone camera, and instantly send it to friends. When the application was first launched it was named Picaboo, and had only 127 users by the end of the summer of 2011.
By Fall of 2011 the application received its very popular name, Snapchat. This was a turning point for Snap Inc, and by the spring of 2012 the application grew to a staggering 100,000 users. Such a large volume of users made servers for the company very expensive, so Lightspeed Venture Partners invested in the company and pushed them along.
In December of 2012, the application was launched in the Android market and added a video snap capability. The company continued to grow at an exponential rate, with 150 million snaps being sent per day in the spring of 2013. In October of 2013, the company launched its Snapchat Stories feature which allowed users to create a digital collage of their experiences.
Additional features were very frequently being added to the application, making it increasingly more capable and popular. It was in 2016 that the company changed its name to what it is known as today, SNAP Inc, and released their new Spectacles which customers can use to share their experiences as they are seeing them.
The company is currently valued around $18 billion dollars and continues to grow and advance their media sharing application and products.