Careers at Tinder
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There are many legends about how Tinder was founded. The most accepted version is that the start-up was launched by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, Chris Gylczynski, and Whitney Wolfe. Rad and Mateen had been friends since high school and had attended the University of Southern California together. Rad has stated that Tinder was founded on the premise that everyone is more comfortable approaching other people if they know the other person wants them to approach them.
The app was originally incubated at Hatch Labs, a start-up incubator launched by Dinesh Moorjani. Tinder was officially launched in 2012. The new company took Facebook’s approach by seeding and testing its app at numerous college campuses. In 2013, Tinder won the award for Best New Start-up at the Crunchies Awards. Major investors in Tinder include Benchmark Capital, Michael Jones and Primal Ventures. In January 2015, the company made its first acquisition, buying Tappy for an undisclosed amount. This acquisition was followed by Humin, which was bought in 2016.
By 2014, Tinder was processing over one billion swipes and producing twelve million matches per day. Tinder was the first company to use the swipe functionality. This feature has now been adopted by a number of applications. In 2015, Tinder introduced new features such as the ability to rewind or reverse a decision to swipe left. On October 2015, Tinder introduced the Super Like feature, which notifies the particular user that you like them. In 2016, Tinder introduced the Boost feature, which artificially promotes a user’s profile to other nearby users.
In July 2015, Bank of America Merril Lynch valued Tinder at $1.35 billion. In April 2015, Tinder revealed their first sponsored advertisement, promoting Budweiser’s #Whatever USA campaign. The company has around 100 employees and is based in West Hollywood California.
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