Careers at TiVo
TiVo seeks to make on-demand media and streaming services more efficient, reliable, and accessible for consumers by licensing its intellectual properties to TV service providers and providing a range of related solutions.
TiVo organises its operation into two reportable business segments:
- Intellectual Property Licensing, through which the Company’s manages its portfolio of patents and intellectual properties and enters into various technology licensing deals with TV service providers, video-on-demand service providers, and other commercial clients; and
- Product, through which the Company develops and sells a range of products and solutions, including analytics platforms and interactive program guides, as well as providing technical support solutions.
TiVo traces its roots back to 1983 and the foundation of Macrovision Corporation, which developed and sold a range of media technologies used in the development of various consumer electronic recording and playback devices. The Company expanded through the acquisition of various of digital media companies, notably acquiring Gemstar-TV Guide International in 2008.
A year later the Company changed its name to Rovi Corporation and launched an interactive media guide that incorporated entertainment data, to search, browse and provide recommendations.
Rovi Corporation continued to expand, developing various new technologies and continuing its acquisition strategy. In 2016 the Company made the acquisition of TiVo Corporation for a reported $1.1 billion, merging the operations of the two companies under the popular TiVo brand. As part of the deal Rovi Corporation changed its name to TiVo Corporation. TiVo trades a portion of its shares on the NASDAQ and has a current market capitalisation of $2.26 billion.
Benefits at TiVo
Business model of TiVo
TiVo provides a wide range of digital media products, technologies, and solutions to clients operating principally in the media and publishing industry. The Company organises its customers primarily into the following core categories:
- TV Service Providers, comprising cable network operators, satellite television providers, and other freeview and paid-for television service providers;
- CE Manufacturers, comprising manufacturers of consumer electronics, network-connected televisions, and other devices through which consumers view on-demand and television media;
- Streaming and Digital Media Portals, comprising a range of online media streaming portals and video-on-demand platforms;
- Broadcasters and Content Producers, comprising broadcast networks, television and movie studios, and other producers of media contents; and
- Music Ecosystem, comprising a range of digital music service providers and online audio streaming platforms.
TiVo includes a number of well-known companies among its clients, including Facebook, Samsung, DirectTV, the NBA, Microsoft, Panasonic, Sharp, Vodafone, Virgin Media, and Atlantic Broadband. Tivo also sells products directly to consumers.
TiVo’s principal market is its native US, which accounts for the bulk of its business. The Company also serves an international client base, including in markets across the Americas, Asia Pacific, Europe. The Company does significant business in Japan.
TiVo provides value to its clients in the following ways:
- Its brand name and industry standing, with the Company established as a leading, and the most well-known, provider of digital media and video technology products, being the provider of choice for a range of high-profile media companies and television service providers, such as DirecTV and Virgin Media;
- Its proprietary technologies, with the Company controlling an extensive portfolio of patents and intellectual properties that enable it to provide unique and innovative solutions, and generate revenue through the licensing of its technologies;
- Its catalogue of ancillary services, with the Company providing a wide selection of technology and media solutions, including advanced search and recommendations solutions, metadata services, and analytics and advertising solutions;
- Its international reach, with the Company serving a large domestic client base in the US, as well as a number of international clients across the rest of the world, notably serving clients in Japan; and
- Its industry expertise and experience, with the Company employing a range of specialist technical personnel, enabling it to continue developing innovative and unique solutions, as well as provide effective technical support.
TiVo operates a corporate website at www.business.tivo.com, through which it provides information on its various products, target industries, properties, and solutions.
The Company also operates a more consumer-facing website at www.tivo.com, through which customers can access the TiVo Shop, which enables consumers to browse and purchase products and manage their accounts. Additionally, TiVo operates an on-demand television streaming service at www.online.tivo.com, through which consumers can browse and view a range of television content, including live television broadcasts. The Company also offers similar functionality through its mobile app.
TiVo makes sales to commercial clients through its in-house direct sales force. These sales personnel operate out of the Company’s international network of 19 sales and administrative offices across the US, Asia Pacific, and Europe, including in Bangalore, Tokyo, London, Warsaw, and Seoul. The Company licenses its technologies and intellectual properties to a range of commercial clients, with its solutions and technology reaching consumers through a range of third-party devices and products.
TiVo provides a range of products and services to general consumers on a self-service basis, both through its online store and its digital media streaming platform. These online channels enable customers to browse products and content, make purchases and arrange deliveries, and manage account details without interacting directly with members of the Company’s sales and service teams.
TiVo works closely with its commercial clients through its direct sales and service teams. These staff consult with licensing and solutions customers over a period of time in order to establish their individual needs and circumstances, and assisting directly in the use of the Company’s properties in third-party devices. The Company seeks to maintain longstanding customer relationships, licensing its technologies for fixed terms.
TiVo provides ongoing support to its commercial customers and consumers, operating a dedicated customer support organisation. The Company provides commercial clients with a separate metadata support centre, resource centre for service providers, and ACP licensee support portal. It also offers a wide range of online resources, including white papers, case studies, FAQs, guides, and infographics through its website. Customers can also contact the Company directly over the phone or via email in order to access personalised assistance.
Additionally, TiVo operates a number of social media accounts – including with Twitter, YouTube, and LinkedIn – through which it is able to provide company updates and interact directly with customers.
TiVo functions as a holding company. Through its subsidiaries, notably Rovi Corporation and TiVo Inc, the Company provides a range of media and technology services. Through TiVo Inc, the Company is engaged in the provision of video technology software services and cloud-based software-as-a-service solutions, which offer universal search, discovery, viewing and recording functions for live, recorded, and video-on-demand media content.
Through Rovi Corporation, the Company provides a range of content discovery solutions that are embedded in its customers’s products and services to connect consumers with entertainment content, including device embedded and cloud-based interactive program guides, natural language conversational voice and text search and recommendation services, among others. TiVo serves an international client base spanning multiple sectors, including TV service providers, broadcast companies, and content producers.
TiVo works closely with a broad network of partners to ensure that it is able to provide effective and innovative products and solutions. These partners can be organised broadly into the following categories:
- Supplier and Vendor Partners, comprising suppliers of equipment and services that are utilised in the development and delivery of the Company’s various products and services, as well as companies to which certain non-technical functions can be outsourced;
- Content and Television Operator Partners, comprising a range of cable and satellite television service providers, with which the Company works on developing and implementing media content technology solutions;
- Intellectual Property Partners, comprising a range of intellectual property owners and technology companies, with which the Company shares various properties and technologies; and
- Strategic and Alliance Partners, comprising a range of market leading companies across multiple industries, with which the Company works on various joint projects, including in marketing and branding.
TiVo has a number of partnerships in place. This includes a partnership with Viacom to share data with advertisers, a partnership with Intellectual Ventures to share their property portfolios, and a technology sharing partnership with Netflix.
TiVo’s key resources are its technologies and intellectual properties, its online store and media streaming service, its IT and communications infrastructure, its sales and marketing channels, its network of partners, and its personnel.
TiVo controls a patent portfolio of more than 5,400 issued and pending patents that is key to the success of its Intellectual Property Licensing segment. Searches of records published by the US Patent and Trademark Office identified numerous patent applications filed in TiVo’s name, including applications entitled ‘Media content fingerprinting system’, ‘Data storage management and scheduling system’ and ‘Automatic commercial playback system’.
TiVo also owns and or leases a number of physical properties across the US, Europe, and Asia Pacific, which comprise the Company’s network of sales and administrative offices, and support centres.
TiVo incurs costs in relation to the development of its technologies and intellectual properties, the development and maintenance of its online platforms, the maintenance of its IT and communications infrastructure, the procurement of supplies and services, the operation of its sales and marketing channels, the management of its partnerships, the implementation of marketing and advertising campaigns, and the retention of its personnel.
In 2015 TiVo recorded cost of revenues in the amount of $102.97 million, research and development expenses in the amount of $100.63 million, and selling, general and administrative costs in the amount of $154.45 million.
TiVo generates revenue through the provision of various media and technology solutions – including advertising, analytics, and metadata solutions – and the licensing of its various intellectual properties.
In 2015 TiVo generated revenue for the year totalling $526.27 million, up on the $542.31 million recorded by the Company in 2014. The Company’s largest revenue generator was its Intellectual Property Licensing segment, which generated annual revenue of $281.82 million.
The Company’s Product segment generated revenue for the year of $244.45 million, with the remaining revenue attributed to other corporate activities.
info: Thomas has served as President and Chief Executive Officer, and a member of the Board of Directors, at TiVo since December 2011. He is responsible for overseeing the Company’s overall strategic direction. Prior to being named Chief Executive Officer, Carson served as the Company’s Executive Vice President of Worldwide Sales and Marketing from 2008, when the Company acquired Gemstar-TV Guide International. Carson has held a numerous senior executive roles. He was formerly an employee of Thomson Multimedia Corporation for several years, where he a number of senior leadership positions, including spells as Executive Vice President of Operational Efficiency Programs, Executive Vice President of Global Sales and Services, and Executive Vice President of Patents and Licensing. He joined Gemstar-TV Guide International in 2006, where he served as President of the North American IPG business and President of the North American CE business.
info: Peter has served as Chief Financial Officer at TiVo since 2012, overseeing the Company’s various financial functions, including the operations of its internal audit, accounting, and investor relations units. He first joined the Company in 2008, at which time its operated under the name Rovi Corporation, with the acquisition of Gemstar-TV Guide International, serving initially as the Company’s Senior Vice President and Chief Accounting Officer. From 1997 to 2000 he served as Corporate Controller of Sony Pictures Entertainment, following which he served as the company’s Chief Financial Officer. In 2004 Halt was appointed Senior Vice President of Finance and Chief Accounting Officer at Gemstar-TV Guide International.
info: Pete has served as Executive Vice President and Chief Operating Officer since joining the Company in 2016. He is responsible for leading much of the Company’s day-to-day management. Thompson held a number of roles at T-Mobile, Hewlett-Packard Company and Motorola before joining Microsoft in 2006, where he served in a number of positions, including a spell as Corporate Vice President of the Microsoft Mediaroom Division. Thompson went on to serve as Senior Vice President of the TV Middleware Business group at Ericsson, following its acquisition of the Microsoft Mediaroom Division in 2015.
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