Careers at TradeDoubler

Mission

TradeDoubler seeks to enhance the marketing and advertising success of its clients through a range of performance marketing and affiliate marketing services.

Business segments

TradeDoubler operates through two business units:

  • Performance Marketing, which comprises the performance and affiliate marketing services related to the Company’s technology platform; and
  • Other, which comprises all of the Company’s non-core ancillary services.

TradeDoubler also operates through subsidiary company Adnologies, which provides software solutions and digital marketing services.

History

TradeDoubler was founded in 1999 by Felix Hagno and Martin Lorentzon, neither of whom continues to hold an executive function at the Company. The Company has pioneered affiliate and performance marketing in Europe and remains the most prominent pan-European company of its type.

TradeDoubler has expanded its reach through a series of acquisitions – including those of Interactive Marketing Works and Adnologies – and has itself been a takeover target. In 2007 AOL approached the Company with a buyout offer in the amount of SEK 6.33 billion. The proposed takeover did not progress any further than this stage.

TradeDoubler has traded its shares on the NASDAQ Stockholm since 2005. It has a market capitalisation of $282.53 million.

Why work at TradeDoubler

Customer Segments

TradeDoubler provides a suite of affiliate marketing and performance marketing services to a range of customers across multiple sectors. It principally serves businesses that are online businesses or have a significant online presence. The Company’s customers comprise a broad range of advertising businesses, including:

  • Online retailers and marketplaces, ranging clothing retailers to auction sites to consumer goods retailers;
  • Travel and transport operators, including travel agencies, airlines, ferry companies and train operators;
  • Software companies, including a range of developers and service providers;
  • Equipment manufacturers, including manufacturers of sports and leisure equipment; and
  • Online magazines and news portals, including media portal across multiple genres, including health and fitness, nutrition, sports, news and music.

TradeDoubler primarily serves customers operating across its regional market of Europe. Its customers include Direct Ferries, Sheego, Avanquest Software and Rossignol.

TradeDoubler also serves publishers, providing websites of all kinds a means of monetising their online presence through sales-based commissions.

Value Propositions

TradeDoubler provides value to its customers in the following ways:

  • Its technology, with its artificial intelligence system identifying the right solutions for the right clients and finding and finding and targeting new customers;
  • The accessibility of its services, with users able to utilise the Company’s services and access accounts through their desktop and browsers
  • Its platform’s flexibility and ease of use, with a simple setup process and intuitive management, measurement and reporting tools enabling customers to begin using the Company’s services quickly and easily; and
  • Its industry expertise, with the Company employing specialist affiliate marketing and performance marketing personnel.

Channels

TradeDoubler operates a website at www.tradedoubler.com, through which it provides information to potential customers on its various products, services and solutions. Publishers are able to register for the Company’s publisher network services directly through its website.

TradeDoubler’s sales to advertising customers are made via the Company’s direct sales and business development teams. The Company has a sales presence in 12 countries across Europe: the UK, Germany, Belgium, Poland, Italy, Sweden, France, Denmark, the Netherlands, Spain, Finland, and Switzerland.

TradeDoubler’s in-house sales and marketing staff are supported by the Company’s network of publisher partners that help to extend its marketing reach.

Customer Relationships

Publishers are able to access TradeDoubler’s services on a self-service basis, registering as part of its publisher network directly through the Company’s website. This process does not require any personal interaction with members of the TradeDoubler sales or business development teams.

Advertisers require a more personalised service and, as such, are not able to purchase the Company’s services on a self-service basis. Instead, they are able to consult directly with the Company’s sales and business development teams, either in person or over the phone, in order for the Company to produce a tailored service that covers their individual requirements.

TradeDoubler provides ongoing support to its customers in the form of online resources and personal assistance, which can be access over the phone, via email or through an online contact form. The Company also operates a blog through which it keeps customers updated with its company developments. This is supplemented by TradeDoubler’s social media presence, with the Company operating accounts with Facebook, Twitter and LinkedIn, through which customers can interact with the Company directly.

Key Activities

TradeDoubler is a Swedish company that is active in the digital marketing sector.

It operates two business units: Performance Marketing, which offers services through its proprietary technology platform to customers, who want to manage their own internet-based marketing activities; and Other, comprising all of the Company’s other, ancillary services. TradeDoubler also provides data-driven advertising solutions through its subsidiary company, Adnologies.

The Company provides services primarily across Europe, divided into regional segments: DACH, comprising Austria, Germany, and Switzerland; Benelux, comprising France, Belgium, Luxembourg and the Netherlands; the UK and Ireland; South, comprising Brazil, Italy, Portugal, and Spain; and North, comprising Denmark, Finland, Lithuania, Poland, Sweden.

Key Partners

TradeDoubler collaborates with a number of companies, with which its cooperates in providing services to a shared audience. These partners include:

  • Affiliate Publisher Partners, including a range of websites and online businesses that extend the Company’s own marketing reach;
  • Brand Partners, including a number of high-profile companies across sectors including electronics, technology, retail and hospitality; and
  • Technology Partners, which assist the Company in providing its services and solutions and refining its technology.

TradeDoubler’s brand partners include Tesco, L’Occitane, Microsoft, ING, Philips, and the Body Shop.

According to its annual report, TradeDoubler is exploring new ways of integrating its services with partner companies, noting a recent tie-up with online payment company Payoneer to make publisher payments in local currency in 200 countries. The Company has also launched partnerships with Groupon to migrate publishers on to its in-house global affiliate platform, and with Lufthansa to launch affiliate marketing programs in Nordic countries.

Key Resources

TradeDoubler’s key resources are its technology and online platform, its IT infrastructure, its network of affiliate and publisher partners, and its personnel.

Searches of records published by the Swedish Patent Database identified three patent applications filed in the name of TradeDoubler: ‘Method and system for measuring a user's activity on the web in digital networks’, ‘Method and system for updating links’ and ‘Method for controlling the flow of information with a control server in a client-server system’. The last of these is recorded as being in force.

Cost Structure

TradeDoubler incurs costs in relation to the development of its technology and solutions, the maintenance of its IT infrastructure, the management of its partnerships – notably its relationships with its affiliate publisher partners, and the retention of its personnel.

The Company accrues significant costs in relation to the payment of salaries and benefits to its workforce, which in December 2015 was recorded as numbering 408, including full-time employee, part-time employees and consultants. TradeDoubler also operates a network of 13 office locations across Europe, which represent costs in the form of rent and utility fees.

Revenue Streams

TradeDoubler generates revenue through the provision of various performance marketing, affiliate marketing and advertising services, targeted at advertiser from a variety of business sectors. Its revenue is generated principally by three separate units:

  • Performance Marketing, comprising revenue derived from its core affiliate marketing services;
  • Other, comprising revenue derived from the Company’s ancillary services; and
  • Adnologies, comprising the advertising activities of its Adnologies subsidiary.

In 2015 TradeDoubler recorded annual net sales of SEK 1.62 billion (approximately $192.39 million), down on the SEK 1.73 billion recorded in 2014. The majority of the Company’s revenue was generated by its core Performance Marketing segment, which recorded net sales in 2015 of SEK 1.60 billion, down 6% on its 2014 figures. TradeDoubler’s non-core Other segment recorded SEK 23 million in annual sales.

Business model of TradeDoubler

Mattias Stadelmeyer (Chief Executive Officer)

Mattias Stadelmeyer (“Stadelmeyer”) has served as Chief Executive Officer at TradeDoubler since 2014. He has been with the Company since 2007, when he was appointed its Head of Technology for Germany. He served in this role for 18 months before being named Director of Sales for Germany, a role he held only briefly before being appointed Vice President of Technology. Stadelmeyer held the position of Vice President of Sales for a short spell before serving as Regional Director for the DACH region and Vice President of Operations.

Prior to joining TradeDoubler, Stadelmeyer worked for seven years at CANCOM as an e-business project specialist and team leader. He holds a bachelor’s degree in Business Engineering from the Munich University of Applied Sciences and is a graduate of the London Business School’s Accelerated Development Programme.

Jeff Johnston (Chief Strategy Officer)

Jeff Johnston (“Johnston”) has served as TradeDoubler’s Chief Strategy Officer since 2016. He first joined the Company in 2008, working as a project manager for just over two years before his appointment as Product Strategy Director in 2011. He served as the Company’s Chief Data Officer for a period in 2014, and later held the position of Vice President of Product Management from 2014 to 2016.

During his time at TradeDoubler, Johnston has taken on several freelance project management roles and co-founded social advertising company Upcast Social. He began his career in 2002 as a lending team leader at Bank of New Zealand, going on to serve as bank manager, project manager and business analyst at the company.

Johnston holds a bachelor’s degree in Computer Application form Victoria University of Wellington.

Marcel Chaudron (Chief Operating Officer)

Marcel Chaudron (“Chaudron”) has served as TradeDoubler’s Chief Operating Officer since 2016. He has been with the Company since 2002, working initially as an online marketing consultant. He has held a number of positions within the Company, including spells as International Account Director, Senior Online Marketing Consultant, International Group Account Director, Director of Operational Excellence and Group Client Services Director. Prior to taking on his current role he was Vice President of Affiliate.

Before joining TradeDoubler, Chaudron served in several business development and marketing roles. He began his career in 1999 as a product manager at Nedstat, moving to On Stage in 2001 to serve as a business development manager. Prior to joining TradeDoubler, he was an online direct marketer at Direct Matters.

Our team

Mattias Stadelmeyer,
Chief Executive Officer

info: Mattias Stadelmeyer (“Stadelmeyer”) has served as Chief Executive Officer at TradeDoubler since 2014. He has been with the Company since 2007, when he was appointed its Head of Technology for Germany. He served in this role for 18 months before being named Director of Sales for Germany, a role he held only briefly before being appointed Vice President of Technology. Stadelmeyer held the position of Vice President of Sales for a short spell before serving as Regional Director for the DACH region and Vice President of Operations. Prior to joining TradeDoubler, Stadelmeyer worked for seven years at CANCOM as an e-business project specialist and team leader. He holds a bachelor’s degree in Business Engineering from the Munich University of Applied Sciences and is a graduate of the London Business School’s Accelerated Development Programme.

Jeff Johnston,
Chief Strategy Officer

info: Jeff Johnston (“Johnston”) has served as TradeDoubler’s Chief Strategy Officer since 2016. He first joined the Company in 2008, working as a project manager for just over two years before his appointment as Product Strategy Director in 2011. He served as the Company’s Chief Data Officer for a period in 2014, and later held the position of Vice President of Product Management from 2014 to 2016. During his time at TradeDoubler, Johnston has taken on several freelance project management roles and co-founded social advertising company Upcast Social. He began his career in 2002 as a lending team leader at Bank of New Zealand, going on to serve as bank manager, project manager and business analyst at the company. Johnston holds a bachelor’s degree in Computer Application form Victoria University of Wellington.

Marcel Chaudron,
Chief Operating Officer

info: Marcel Chaudron (“Chaudron”) has served as TradeDoubler’s Chief Operating Officer since 2016. He has been with the Company since 2002, working initially as an online marketing consultant. He has held a number of positions within the Company, including spells as International Account Director, Senior Online Marketing Consultant, International Group Account Director, Director of Operational Excellence and Group Client Services Director. Prior to taking on his current role he was Vice President of Affiliate. Before joining TradeDoubler, Chaudron served in several business development and marketing roles. He began his career in 1999 as a product manager at Nedstat, moving to On Stage in 2001 to serve as a business development manager. Prior to joining TradeDoubler, he was an online direct marketer at Direct Matters.