Careers at Wipro
Wipro’s mission is to create a new kind of professional services firm that works with both business and IT executives to deliver end-to-end solutions that create measurable value for clients.
Wipro is a provider of information technology products and services. The company operates two reportable business segments:
- IT Services – Offers a range of IT and IT-enabled services including customer-centric design, digital strategy advisory, technology consulting, custom application design, IT consulting, development, systems integration, re-engineering and maintenance, package implementation, analytics services, global infrastructure services, business process services, research and development, and hardware and software design. In the most recent fiscal year it accounted for 94% of total company revenues.
- IT Products – Offers a range of third-party IT products, which enables the firm to provide comprehensive IT system integration services. The products include computing, Networking Solutions, Platforms and Storage, Enterprise Information Security, and software products, including databases and operating systems. In the most recent fiscal year it accounted for 6% of firm revenues.
In 1945 M.H. Premji founded Western India Vegetable Products (Wipro), a maker of vegetable oils. It sold its products to retailers, which then sold them to consumers. In 1966 Premji died from a sudden heart attack, and his son Azim, who had been studying engineering at Stanford University, left school to run the company. He hired graduates of the Indian Institute of Management for his team.
Azim aimed to make the operation more professional, and diversify its offerings. He transitioned it from bulk packs to single-use consumer packs, a packaging innovation that helped business double by 1971. In 1975, he drew on his engineering background to launch Wipro Fluid Power, a unit that produced hydraulic and pneumatic cylinders. Later, he expanded to toiletries and baby products.
The next step was technology. India’s computer industry was developing, and it attracted multinational firms such as IBM and Motorola, who wanted to use its cheap engineering labor. However, when the country threw IBM out over a dispute, Azim saw an opportunity and set up an electronics unit. In 1980, Wipro unveiled a division offering IT services for the domestic market.
The next two decades saw further movement into technology. By 1984 the company had begun producing software and software services. In 1985, it began producing PCs and workstations. By the late 1990s, hardware and software accounted for 57% of its sales. In 2013, Wipro spun off its non-IT units into a separate firm, Wipro Enterprises. It is now one of India’s largest public companies.
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Business model of Wipro
Wipro has a mass market business model, with no significant differentiation between customers. The company targets its offerings at organizations of all sizes in all industries. That said, many of its customers fall into the education, financial services, manufacturing, and telecommunications sectors.
Wipro offers three primary value propositions: innovation, performance, and brand/status.
The company has placed an emphasis on innovation throughout its history. It entered the fledgling information technology industry early, in 1981. It was a pioneer in the marketing of indigenous PCs in 1985. Lastly, it was one of the earliest firms to develop the Offshore Development Center concept.
The company has demonstrated strong performance for its clients. One high-profile case example involves a leading heavy equipment manufacturer. Wipro’s IT services helped it as follows:
- Reduced service operations expenses by 10-15%
- Increased end-owner loyalty and retention by 10-12%
- Achieved 15% savings in service revenues and 5% improvement in margin
- Reduced down time with increased machine activity
- Enabled optimal inventory storage
The company has established a strong brand as a result of its success. It has more than 170,000 employees serving customers in over 175 cities in six continents. It has a market capitalization of $21 billion and generated $7.7 billion in revenues in its most recent fiscal year. Lastly, it has won many honors, including the Global Growth Alliances Partner Award by EMC (2015), a Best Outsourcing Thought Leadership Award by The Outsourcing Institute (2015), and placement on the Top 26 Most Innovative Companies list by the Confederation of Indian Industry (2014).
Wipro’s main channel is its direct sales team, which has offices worldwide. The company promotes its offering through its website, social media pages, summits, forums, symposiums, and conferences.
Wipro’s customer relationship is primarily of a self-service nature. Customers use its products and services while having limited interaction with employees. The company’s website features many self-help resources, including articles, reports, case studies, infographics, and videos. That said, there is a personal assistance component in the form of phone and e-mail support.
Wipro’s business model entails designing, developing, and producing its products and services.
Wipro maintains the following types of partnerships:
Strategic Alliances – The company works with other tech firms for the purpose of creating new solutions and markets. Specific partners include Adobe, Cisco, EMC, Hewlett-Packard Enterprise, IBM, Microsoft, Oracle, Salesforce, and SAP.
Startup Partnerships – The company maintains Wipro Ventures, a corporate venture capital fund that invests in leading-edge startups in areas such as big data, digital, open source, artificial intelligence, cybersecurity, and the Internet of Things (IoT). The fund has $100 million in total.
Academia Partnerships – The company works with academic institutions and industry associations in the United States, Israel, India, and Europe in the areas of electrical and computer engineering. The purpose of the partnerships is to carry out collaborative research on future technologies.
Lastly, Wipro is currently exploring partnerships with consulting firms that can assist its customers by complementing its capabilities in areas such as digital.
Wipro’s main resources are its engineering employees who design and develop its products and services. The company has many important physical resources, including 55 data centers, training centers, and sales/marketing offices in the Americas and 117 similar facilities in Europe, Africa, the Middle East, and Asia. Furthermore, it maintains two manufacturing sites in India. Lastly, it places a high priority on intellectual property, with 184 registered and 900 pending patents.
Wipro has a cost-driven structure, aiming to minimize expenses through significant automation and low-price value propositions. Some of the major cost drivers are in the areas of sales/marketing and administration, both fixed costs.
Wipro has two revenue streams: revenues generated from the sale of products and services.
info: Abidali earned a Bachelor‘s degree in Electronics and Communication from National Institute of Technology (NIT) and a Master’s in Industrial Management from IIT Mumbai. He previously served as Chief Operating Officer of Wipro and held many roles at TCS.
info: Bhanumurthy earned an MBA from the Indian Institute of Management (IIM) and a degree in Engineering from NIT. He previously served as President of the Business Applications Services unit at Wipro. He has 20 years of experience.
info: Jatin earned a Bachelor of Engineering degree from NIT and a Postgraduate Diploma in Business Administration (PGDBA) from NMIMS. He previously served as Corporate Treasurer, Head of Finance of Europe, and CFO of the IT Business at Wipro.
info: Rishad earned a B.A. in Economics from Wesleyan University and an MBA from Harvard Business School. He previously held executive roles at Bain & Company and GE Capital. In his current role he also acts as Head of Investor Relations and Corporate Affairs.
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