Worldpay
Careers at Worldpay
Mission
Worldpay’s mission is to be the world’s most progressive and reliable payments partner, sharing insights and helping customers prosper.
Business segments
Worldpay is a provider of payment processing technology and solutions. The firm operates three reportable business segments:
- Global eCom – Serves fast-growing and large Internet-led multinational firms with complex payment needs, supported by its vertical expertise.
- Worldpay US – Provides local in-store, mobile, and online payment acceptance solutions for merchants based in the U.S., with an emphasis on integrated payments for SMBs/SMEs.
- Worldpay UK – Provides local in-store, mobile, and online payment acceptance solutions for merchants based in the UK, from large corporations to small and medium-sized enterprises and micro merchants.
Foundig story
In 1965 service bureau CentreFile was established in the UK, but by 1985 it had become a subsidiary of National Westminster Bank (NatWest). In 1989 CentreFile introduced Streamline, an electronic payment system that focused on point-of-sale transactions. In 1995 CentreFile was acquired by Ceridian but Streamline remained with NatWest.
In 2002 NatWest was purchased by The Royal Bank of Scotland Group (RBS) and renamed RBS Worldpay. Over the next few years the new entity merged with numerous payment solutions firms from around the world, including Bibit, PaymentTrust, RiskGuardian, and Lynk. By 2007, it was the largest merchant acquirer in Europe and one of the largest worldwide, with offices in 40 countries.
In 2009, RBS was told it needed to divest certain businesses in order to receive state aid from the European Commission. It ended up selling Worldpay to Advent International and Bain Capital, which each obtained 40% stakes (with RBS retaining 20%). The sale was wrapped in 2010 and RBS Worldpay was renamed Worldpay. In 2015 it completed an IPO and was listed on the London Stock Exchange.
Benefits at Worldpay
Business model of Worldpay
Customer Segments
Worldpay has a niche market business model, with a specialized customer segment. The company targets its offerings at multichannel retailers, primarily small business merchants.
Value Proposition
Worldpay offers three primary value propositions: accessibility, performance, and brand/status.
The company creates accessibility by providing a wide variety of options. It has acquired several firms since its founding, including Envoy (a provider of alternative payment methods), Yespay (a provider of point-of-sale technologies), Century Payments (a provider of advanced sales tools and analytics), Cobre Bem Tecnologia (a payment gateway firm), Pazien (a payment strategy solution), and SecureNet (a provider of omni-channel technology). This strategy has enabled it to significantly expand its capabilities and diversify its portfolio.
The company demonstrates strong performance through tangible results. For example, pub chain Jolly Carter used its solutions, resulting in a 10% increase in annual sales and significant time savings.
The company has established a strong brand due to its success. It claims to be the United Kingdom’s largest payment processor, processing 42% of all transactions. It serves more than 400,000 merchants in 126 currencies across 146 countries, accepting over 300 different payment methods. On an average day it processes more than 31 million in-store, online, and mobile transactions (approximately 400 a second). Its solutions are delivered by more than 5,500 employees in 25 offices in 11 countries worldwide. Lastly, it has won a number of honors, including recognition as “Best Retailer Achievement in Payments” and as having the “Best Benefits or Loyalty Program of the Year” at the 2016 Card & Payments Awards.
Channels
Worldpay’s main channel is its business development team. The company promotes its offerings through its website, social media pages, and participation in expos and conferences.
Customer Relationships
Worldpay’s customer relationship is primarily of a self-service nature. Customers utilize its products while having limited interaction with employees. The company’s website features an “Insight Hub” with articles, reports, and case studies. The site also provides answers to common questions. That said, there is a personal assistance component in the form of phone, e-mail, and live chat support.
Key Activities
Worldpay’s business model entails designing and developing its products for customers.
Key Partners
Worldpay maintains the following types of partnerships:
- Integration Partners – Firms that integrate Worldpay’s solutions into their platforms in order grow their business and extend its reach to their customers.
- Resellers – Firms that sell Worldpay’s solutions in order to extend its reach.
- Referral Partners – Firms that refer their customers to Worldpay in exchange for a commission.
Worldpay’s high profile partners include Oracle, Salesforce, and SAP.
Key Resources
Worldpay’s main resources are its human resources, who include the engineers that design and develop its software, the business development employees that promote it, and the customer service employees that provide support.
Cost Structure
Worldpay has a cost-driven structure, aiming to minimize expenses through significant automation. Its biggest cost driver is likely sales/marketing, a fixed cost. Other major drivers are in the areas of customer support/operations and administration, both fixed costs.
Revenue Streams
Worldpay has one revenue stream: revenues it generates from the sale of its software products to customers.
