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As part of the Brazil Marketing team, the Marketing Manager will be responsible to deliver strategic and tactical marketing value to one key client in Brazil working closely with leadership team and Business Development ...follow
MomentFeed is hiring in Marketing! MomentFeed is looking for a Marketing Manager to join its thriving, vibrant Marketing department in Santa Monica. This person will be responsible for the execution of and reporting on ...follow
What a Marketing Manager does at Visa:The Country Marketing Manager for our business in Vietnam & Laos is accountable for the management of the Brand, solutions and client marketing activities (B2B) within Vietnam ...follow
Marketing Manager: Denmark and NorwayLocation: CopenhagenServiceNow makes work, work better for people. We’re changing the world of work by automating the activities, tasks and processes that make up day-to-day ...follow
Ready to make an impact? As In The Pocket’s Marketing Manager you develop the marketing strategy of Europe’s finest Digital Product Studio. You get to craft and lead compelling marketing initiatives that ...follow
The customer journey starts with a question. And consumers expect answers. Yext puts businesses in control of their facts online with brand-verified answers in search. By serving accurate, consistent, brand-verified ...follow
Who We Are Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New ...follow
Join our team This exciting role is at the centre of our Home Solutions Marketing team supporting Smart Home Security base management activities. In this role, you will leverage marketing messages and tactics to engage ...follow
Job DescriptionMarketing Manager Job Description: This position is ideal for someone looking to take their first step into Marketing Management. You will be responsible for all Marketing Activities for our Application ...follow
Who are our employees? We’re an eclectic group of 5,000+ dreamers, believers and builders, operating in over 40 countries. We’re Hungry. Humble. Honest. With Heart. The 4H’s: these are our core values ...follow
Job DescriptionCompany Description Colliers International is a global real estate services firm operating in over 60 countries. We advise people on buying, selling, leasing, managing and valuing real estate all over the ...follow
Marketing Manager - Japan Help define and amplify the Stripe story and connect our products with users in Japan. As a member of the marketing team at Stripe, you’ll help businesses get started and grow ...follow
Who We Are: Malwarebytes is the next-gen cybersecurity company that millions worldwide trust. Malwarebytes proactively protects people and businesses against dangerous threats such as malware, ransomware, and exploits ...follow
Job DescriptionA career at our company is an ongoing journey of discovery: our around 56,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and ...follow
This role is integral in enhancing the productivity of the National Industrial Capital Markets business by developing and implementing strategies to lead and innovate with marketing, position our people as ...follow
Marketing Manager Job Description Signpost, the provider of the leading SaaS platform for local business owners to get new reviews and more revenue, is looking for a creative and resourceful Marketing Manager to ...follow
Overview Aramark (NYSE: ARMK) proudly serves the world’s leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural ...follow
Marketing Manager/Direct Marketing Manager
Job DescriptionWoodbridge Home Exteriors is currently seeking a confident, dependable, results-oriented manager to develop and lead a team of field marketing representatives. Our marketing representatives generate leads ...follow
Senior Marketing Manager, Nordics
It's an amazing time to join Netflix as we continue shaping the future of entertainment. We are bringing new stories to millions of people worldwide by promoting our content. This is where you come in. We are looking ...follow
Digital Marketing Manager, B2B
WayUp is the go-to platform for millions of early-career professionals to explore job and internship opportunities, receive advice, and get discovered by employers. Top companies from startups to Fortune 500s use ...follow
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Marketing Manager Jobs
What Does a Marketing Manager Do?
The role of a marketing manager varies depending on the size of a company, its business structure, and long-term goals.
In essence, their main focus is to coordinate communications between the business and its customers, while working closely with various other members of the company.
Overall the marketing manager will contribute to the effectiveness and success of the company as well as to the efforts made by the marketing department and staff.
The main duties of a marketing manager include:
- Management of marketing related matters in terms of a business’s brand or product/service.
- Creating budgets for marketing campaigns.
- Pitching and submitting budgets to the relevant financial parties for approval.
- Working with artists and advertising agencies to review advertising material and to successfully implement strategic plans.
- Analyzing industry trends as well as tracking demand for the product(s)/service(s)
- Create marketing strategies and promotional messages based on trend and demand analysis.
- Involvement in negotiation meetings.
- Prepping contracts for sales and advertising related matters.
- Working with various forms of advertising platforms such as printed materials, television commercials, radio, social media and other online platforms, etc.
- Coordinating marketing strategies across the various advertising platforms.
- Building professional relationships with media outlets.
- Researching and analyzing new marketing opportunities as well as customer feedback from campaign platforms.
- Evaluating the performance of active marketing campaigns and troubleshooting underperforming campaigns.
- Managing, motivating and educating other marketing staff.
- Coming up with innovative marketing campaigns.
- Performing damage control by constructing carefully worded statements and advertisements to ensure the company’s reputation is not at stake and that the general public is reassured.
Different Types of Marketing Managers
Some of the various types of marketing managers that can be found in the workplace:
Marketing Strategy Manager: responsible for developing and carrying out marketing strategies. This includes performing market research, branding, marketing communications and operations, strategic development, trading, and customer services. It is important for the marketing strategy manager to determine the demand for a company’s product(s)/service(s) amongst customers vs that of a competitor’s product(s)/service(s) in order to budget effectively and remain competitive.
Brand Management: the responsibility of a brand manager is to develop and safeguard the value of the brand while maintaining a keen interest in the product/service amongst customers, both current and potential.
Product Marketing Manager: deals with customer-related aspects in terms of product management that contributes towards generating demand. The product marketing manager may also develop a pricing strategy for the company’s product(s)/service(s) that allows the company to remain competitive while still maximizing their profit and market share.
International Marketing: responsible for coordinating between international distribution channels and operations in foreign and home countries.
Creative and Promotion: in charge of relaying communications to customers through advertising.
Media Relations: manages a team of people that engage in all media related matters.
Customer Marketing: an important position requiring the analysis of end-to-end customer experiences in order to determine customer satisfaction and how to improve customer loyalty.
Marketing Operations: ensures the efficient management of marketing processes, technologies, and data.
Depending on the size of the company, there may be one or more positions available for marketing management roles.
Some company’s may require their marketing manager to fulfill more than one of the above-mentioned roles.
How to Become a Marketing Manager?
Employers seek individuals with a bachelor’s qualification in marketing or a master’s degree in business administration (MBA), or both. Individuals with work experience in marketing, advertising, brand management, or sales are highly sought after.
Employers look for individuals with a bachelor’s qualification in marketing or business-related subjects or a master’s degree in business administration (MBA), or both.
If the field of marketing is highly specialized or technical, such as life sciences or engineering fields, individuals will also have an undergraduate degree in those respective field.
Marketing is the major course required for the duration of your studies however, courses in accounting, business law, economics, finance, management, research and statistics are also highly beneficial in order to become a proficient marketing manager.
There are various certificates affiliated with professional marketing bodies that can be obtained. Some of these include:
- Professional Certified Marketer (PCM) obtained through The American Marketing Association (AMA)
- Certified Marketing Executive (CME) obtained through Sales and Marketing Executives International (SMEI)
- Certified Product Marketing Manager (CPMM) from The Association of International Product Marketing and Management
- Certified Financial Marketing Professional (CFMP) from the American Bankers’ Association
- Certificate in Business-to-Business Marketing obtained through the Business Marketing Institute
Required Work Experience
A marketing manager position is higher up on the corporate ladder and often requires a minimum of 10 years’ work experience.
The perfect candidate will preferably have extensive experience in the fields of marketing, advertising, brand management, or sales. An internship completed during college is also an added bonus.
Membership affiliation to a professional marketing body would be preferred, for example to the American Marketing Association (AMA).
This allows for opportunities to build a professional network, attend seminars, and market yourself on job boards.
Key Skills to Have
- Strong communicator: you need to be a well-spoken individual and effective communicator. This is an important skill to have in order to be able to hold a conversation and communicate matters as efficiently as possible.
- Leadership skills: an ability to coordinate a marketing team of diverse personalities and creative ideas in a highly dynamic environment.
- Working well in a team to train and motivate team members
- Adaptable to change
- Logical and critical thinking skills
- Analytical skills
- Pay attention to detail
- Meet deadlines and budget constraints
- Sales and presentation proficient
- Goal orientated
- Multi-tasking capabilities
- Computer and Digital skills: being able to operate computer applications and understanding the digital world is vital to be able to track the marketing environment and understand customers.
- Good organizational skills