How to Take Up Multiple Spots on Google’s First Page
The first page of Google is the Holy Grail of digital marketing.
If you’re a business, you want your website soaked in the exclusivity of the elite page 1.
According to Moz, 75% of individuals surveyed never made it to the 2nd page of Google as they made their decision within the results shown on the first page.
Do you see why it’s critical to be listed on the first page of Google?
But wait! What if we told you that you could be on the first page and grab multiple search spots on Google’s favored destination.
You’d deem us insane. But small businesses have been doing it for years to book top search slots by using simple methods.
Interested in learning these trade secrets to make that happen?
Let Cleverism show you the way.
WHY THE TOP OF GOOGLE’S PYRAMID IS CRITICAL FOR BUSINESS SUCCESS
Imagine Google as the digital all-knowing deity that blesses businesses that make it to the top of the search pyramid with endless fortune and success.
After all, the term ‘Google It’ is synonymous with our everyday lives.
Want to learn a new cooking recipe you haven’t tried before? Google it.
Want to learn how to ride a bike in under a week? Google it.
Want to find the best discounts to shop for an upcoming occasion? You guessed it. Google it.
Google is the prime answer to the modern individual. With everyone relying on Google for their everyday needs, it’s a platform that carries massive influence in helping us with our decisions.
This untapped power is the reason why people find themselves spending unrealistic amounts of fortune to get their websites ranked on the 1st page of Google.
It’s a small price to pay at the end of the day when you’ve got the entire world choosing your website as their preferred destination to shop for services and products offered by you.
But if money was the only way to unlock the top floor of Google’s pyramid, then small businesses have no hope to survive among big corporations.
Yet we witness small businesses with modest budgets making it to the top of Google’s search results, and later, developing into larger organizations.
How do they do it?
Before we reveal the tricks of the trade. It’s necessary to understand why brands skirmish their way to the forefront of Google.
Here are the prime benefits for ranking high on the 1st page of Google.
1. 360 Visibility
With over 2 trillion searches every year, Google is the digital gateway for launching your business online. Think of Google as the busy street and the other search engines as the quiet country suburbs.
Assuming you were to peddle your goods at a suburban location, chances are no one knows you exist. And there won’t be many sales to show.
However, a busy street is an entirely different story. Your visibility soars and you manage to get the word out to everyone about your brand.
Similarly, when you rank on the first page of Google, the entire spotlight is shining on you.
The visibility of your business provides familiarity. And with a familiar turf, your brand image is created to further build customer loyalty.
Do you understand the connection?
2. Positive Image
Being listed on the 1st page of Google isn’t just soul-satisfying but also marks your authority of being the industry’s leader.
Why else would your website rank so high on Google if it wasn’t trustworthy?
Appearing on the 1st page of Google signifies that you’re abiding by the internet rules and according to Google’s algorithms. With no red flags, your website gains an increased reputation as time rolls on.
Additionally, your customers won’t have a second thought about buying your services or products when you’ve been given the clean chit by the digital baron itself.
3. Fewer Marketing Costs
Time and again we’ve discussed how Google’s first page is the golden area where all the big bucks are made. The other pages are placeholders in comparison.
Attracting new leads is extremely convenient when you already rank on the 1st page of Google. Without a doubt, the ROI is exceptional in terms of lead generation and sales.
The glorious part about ranking 1st on Google is it’s completely free to sustain. All that matters are to invest in excellent SEO tactics.
When you’re already on the front page of Google, there’s little reason for your brand to exist on the front page of a local newspaper or the prime advertisement section of a popular magazine.
This advertising revenue can be reinvested back into your business.
Spending the money in developing excellent customer care service and quality products goes a long way in sustaining your reign on Google’s front page.
4. Long-Term Success
Yes! Brands that rank high on Google achieve long-term success compared to short-lived popularity. Customers love brand authenticity and Google provides your brand with just that.
A brand recognized above all its competitors leaves its mark forever on the minds of its consumers.
While most of your competitors are spending their hard-earned money on Google AdWords and other costly marketing campaigns, you enjoy unprecedented attention without spending a dime due to your everlasting grasp of market domination.
Being on the front page of Google is infinitely advantageous and better than any Pay-Per-Click marketing.
With PPC marketing you temporarily boost your brand’s awareness for a few days and obtain short-term sales but by staying on top, you create organic traffic for a long-term gain.
That’s why it’s a good idea to spend time promoting your brand or website to the highest towers of Google to enjoy a long stay in the digital sun.
Without further ado, let’s show you the methods to capture multiple spots on Google for your brand.
4 AUTHENTIC WAYS TO GRAB MULTIPLE SPOTS ON GOOGLE’S FIRST PAGE
Here’s a fun fact – Search results in Google accumulate to 3.5 billion in a single day!
To say Google is popular would be the understatement of the year.
At the risk of sounding blasphemous, we’d go as far as to say that Google is a digital religion of its own.
Ranking on Google’s first page isn’t easy but you’ll certainly reap the benefits quicker if you follow the guidelines below.
1. Original Content
The most cliched statement of the year goes to ‘Content is King’. But originality goes a long way when it comes to compiling content on your website.
For starters, original content is something Google’s latest algorithm seems to take great notice of when ranking websites.
Google rewards those that publish unique ideas, blogs, and resources over recycled content. The cyberspace is headed for a massive cleanup of plagiarism and Google does its bit by reducing the amount of duplicated content by pushing them way below in the search rankings.
If you’re a blogger or a publisher – ask yourself – is your content contagious and unique?
If yes, congratulations! You’ll have a much easier time ranking on Google. In fact, you’ll take up several key spots on the first page if you go as far as to maintain your unique content.
For example – Let’s assume your brand deals with footwear. If you were to market your products as exceptional footwear, you’ll probably end up on the last page of Google for how common the search term ‘footwear’ is.
However, if you come up with a unique proposition and add a twist to your footwear – let’s say you design footwear with Zodiac signs. When the customer searches for ‘Zodiac Footwear’, what are the odds that your website would pop up on multiple spots?
We’d say an extremely high chance.
This is because this keyword hasn’t been used on the internet for marketing and by claiming it, you become a pioneer of the keyword.
The next bit is simple – market your products and acquire a following to search for Zodiac Shoes on Google to keep the buzz up.
2. Google Reviews
How many times have you read customer reviews of a brand that you weren’t familiar with?
Numerous times, surely.
A business listing on Google requires credibility and who best to acquire brownie points than your own customers.
Reviews left on your Google business page directly increases your overall search ranking. The higher positives left by your customers, the more chances of ranking higher on Google.
There are several ways to convince customers to gain positive reviews for your business –
- Provide a discount coupon to your customers for leaving a long and detailed review after a successful transaction.
- After checkout, forward your customer to the Google Business Page of your brand and give them an option to write a review.
- If you’re a restaurant business, ask your customers to leave ratings on what cuisine was their favorite when they last dined at your restaurant.
- Send email follow-ups to your customers to remind them to leave a rating on Google.
- Reply to positive reviews by your customers and show them your gratitude.
- Address concerns of negative reviews and ask them to reconsider their rating after resolution.
- Most importantly, verify your business page, or your customers can’t leave reviews.
And that’s all it takes to gain valuable reviews while taking over multiple spots on Google.
3. Inbound Links
In a report by Moz, domain linking received the highest score over other methods to rank high on Google.
Link building isn’t performed overnight and requires time especially if you’re a small business. However, by using the following strategies, you can speed up the process.
Interview an Industry Expert
Experts are known to have a large following and when you interview a prominent figure in your field, you’ll receive hits through the fans visiting your site.
Set your sights low and don’t go for the big sharks such as Elon Musk and Bill Gates. The chance of interviewing them is 1 in a million.
Instead, search for industry experts that have recently made news or have gone viral thanks to a tool they developed. Such experts are more than willing to lend their time to spread the word.
As the old proverb goes. ‘You scratch my back and I’ll scratch yours.”
Who doesn’t love a freebie or a chance to win the golden prize?
Hosting a contest to attract people is a great way for a link building strategy. By posting an image of your giveaway on Instagram or Facebook, you’ll receive thousands of hits in no time.
Ensure the type of audience you attract are closer to the niche you are promoting. That way they’ll be interested in the prize.
Create a Product
Whether it’s a free e-book, software, tool, or plugin, people love receiving information for free and are more than happy to follow back to your domain.
Only create a product after witnessing the current marketing trends.
It’s important to spend time advertising your product on various social platforms to garner interest. Make sure to request people to share the product with their loved ones if they have found value from it.
4. Create an XML Sitemap
A website when first created is like a small house. After expanding your site with layers of pages and other resources, the house grows into a mansion.
Let’s assume Google is a visitor that wishes to visit your mansion.
How would Google understand the layout if you don’t have a map created?
That’s where an XML Sitemap comes in.
It provides the layout and the entire blueprint in a conveniently accessible format to search engines like Google.
The numerous positives that come with an XML Sitemap are as follows.
- A sitemap helps with a higher Google ranking by providing complete access for Google bots
- Every URL from your site is considered by Google
- Your website receives page priority due to having navigational access
- Complete access to Googlebot activity
- Complicated page structure is easily accessed via sitemaps
- E-commerce businesses with dynamic layouts are quickly updated
- New websites are ranked much quicker than ones not using a sitemap
- Archived content is considered by Google bots
- Page errors are minimized
If you’re new to creating an XML Sitemap, there are software that perform this task such as XML-Sitemaps.
If your website is a small business with less than 500 pages, the generator is free. If over 500 pages, then a PRO membership is recommended.
PRINTABLE CHECKLIST OF ALL THE USEFUL TIPS REQUIRED TO RANK HIGH ON GOOGLE
We understand that it’s not possible for you to read our article every time you wish to recall the best practices you’ve learned. That’s why we have published an easy-to-carry one-page checklist of the top tips required to rank your website high on Google.
And here they are.
- Google bots require access to your site. Ensure the robot.txt isn’t blocking access.
- Blogs are the quickest way to validate a new website. Create a blog section.
- Ensure your articles are over 2000 words to maintain the long-form content. In-depth blogs are preferred by Google.
- Mobile-friendly pages are recommended for a higher rank. If you use a WordPress site, WPTouch is an excellent plugin to automate the process.
- Domains ending with ‘.com’ are preferred by Google over other domain names.
- Inbound linking is a critical factor for ranking high on Google.
- Avoid posting adult content and videos. They are strictly prohibited by Google.
- While keywords are important, unique content is what Google looks for when ranking websites.
- Market promotional material like contests and giveaways in popular social platforms for maximum publicity.
- Utilize unique keywords to build a name for your brand
- Stick to static URLs over dynamic ones, they help with SEO rankings
- An XML Sitemap is necessary for updating Google bots with the latest site updates.
- Ask your customers to leave testimonials and reviews on your Google Business page to increase the authenticity of your website.
- A free product goes a long way in marketing your brand. Consider creating one in the form of – a plugin, tool, e-book, or software.
Don’t set your expectations at an unrealistic standard like – “24 hours to rank 1st on Google’s search ranking”.
If it were easy, everybody would be doing it.
Be glad that it takes effort because once you’ve mastered the art of ranking high, grabbing multiple spots on the 1st page isn’t a herculean effort.
Which one of these tips are you willing to try immediately? Let us know in the comment section.
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