The role of the Content Editor in the business is editing, updating, proofreading, and summarizing various reports, manuscripts, articles, speeches, proposals etc that are usually of a sensitive or complex nature in order to ensure consistency of quality, style, and content. The Content Editor is also responsible for developing and editing the product’s benefits content. The functions of the Content Editor also include overseeing and managing the voice quality of the content produced by the business.
The Content Editor is responsible for the final revisions of all collateral content released by the business. A Content Editor is supposed to have exceptional writing and editorial skills that assist in the establishment of consistent and professional messages in consumer targeted communications inclusive of website pages, blog posts, eBooks, and other publications.
The Content Editor is extremely conversant with the calculation of ROI and written collateral. In addition to this, the Content Editor is detail-oriented and self-sufficient, being able to handle high-quality editing of both online and offline marketing content with minimal supervision.
Objectives and Responsibilities of the Content Editor
Content Production: The very first and most prominent responsibility of the Content Editor is overseeing all the business’s content production initiatives inclusive of books, videos, blogs, emails, infographics, and web pages. At this editorial capacity, the Content Editor ensures the attractiveness of typography by checking margins, word spacing, repetitive word breaks, and so forth.
The Content Editor is tasked with ensuring that all the content maintains a high standard in quality, which will be identified with the business’s brand. In the performance of this function, the Content Editor proofreads and edits material through their various stages all the way from conceptualization to their publication.
At this capacity, the Content Editor also maintains editorial consistency and continuity in the multiple corporate materials developed for the business’s varying product lines. This is inclusive of printed material and electronic information.
Consumer Relations: The Content Editor also plays an active interactive role with the consumers for the purpose of sourcing feedback on the content’s impact. This interaction also ensures the development of complete and accurate consumer-related content prior to publication. This process of interaction helps in the identification of any content that needs to be rewritten, ways to enhance the publication flows and layouts, and in weeding out outdated cross references in order to appeal to the audience (consumers).
Current Affairs: It is also the Content Editor’s responsibility to research on current trends, maintain awareness, and keep the content department up to date with the current and developing standards of domestic, foreign, journalistic, academic, and technical language usages. This is in order to ensure that the content that the business puts out to the public does not become redundant and also to give the business an edge over the competition.
Analytics: The Content Editor is also charged with an analytical role in the calculation of ROI on each piece of marketing collateral content released by the business. In addition, the Content Creator conducts research and analyzes patterns of audience engagement by using tools such as Google Analytics, as well as tools used to measure social media audience engagement. These analyses are then used to create measures for the enhancement of audience engagement.
Strategy and Creativity: The Content Editor also plays a creative role in the business and participates in the formulation of content strategies. The Content Editor produces content in a variety of creative formats in order to find out which of the formats best relates to the business’s audience, as opposed to imposing a single format that does not open up possibilities for enhanced audience engagement.
The Content Editor at this capacity, also gathers news, information, and stories ahead of the curve in order to inform and advice the editorial department on the sort of content to put out; this is done by pitching the editorial department informed content strategies. The Content Editor is also responsible for the implementation of strategies for content production that exceed the audience’s expectations, hence, deeply engaging, and captivating them; increasing their eagerness for subsequent content from the business.
Collaboration: As much as the Content Editor should be able to perform autonomously, the position is not entirely independent. The Content Editor works collaboratively with stakeholders, senior content management, PR department, the marketing department, and so forth in seeing the content through all phases of its production; ensuring that it constantly matches the business/product’s messages, needs, and goals.
Other Duties: The Content Editor is also responsible for the performance of duties as delegated by the Senior Content Editor, the Head of Content, the Director of Communications, or the Employer in general.
Required Qualifications of the Content Editor
Education: A candidate for the position must have a Bachelor’s degree in English, Business Administration, Public Relations, International Relations, Marketing, Psychology, or any other related filed. An equivalent of this requirement in working experience is also acceptable.
Experience: The candidate for this position must also have proven experience of 2 years working in a capacity where he wrote and edited stories for a business with accuracy and clarity. A suitable candidate will also have work experience working in a publication setting, preferably print publications. The Content Editor will also have proven experience utilizing current English usage and research standards. He will also have had substantial experience in proofreading, content layout, production, and audience engagement measurement concepts.
A suitable candidate will have had vast experience in the use of and navigation of key social media platforms, for example, Twitter, Facebook, LinkedIn, Pinterest, Youtube, and Instagram.
Communication Skills: This comes as no surprise that it is a requirement for the Content Editor. The Content Editor is the last line of resort in the production of high-quality, error free, relatable, and engaging content for the business and its product. The Content Editor must, therefore, possess exceptional communication skills both in written and in verbal form. These skills will be necessary for the smooth interactions and conveyance of information in the execution of the Content Editor’s collaborative functions and in presentations regularly made to senior content management and stakeholders.
Ms Office: The Content Editor will also need to have exceptional skills in Ms Word, which will be his primary tool of trade in creation and editing content. He will also need to show proficiency in PowerPoint, which will be necessary for the creation of not only verbally, but visually engaging content in presentations and reports delivered to senior content management, collaborating personnel, and business stakeholders.
Analytical Skills: A candidate must also display great analytical skills. The Content Editor must be able to utilize status reports in the maintenance of content project schedules and the identification of issues in the projects. He will also be able to perform sensitivity and fairness reviews on all published content and have a strong understanding of consumer experience mapping. A suitable candidate will additionally demonstrate an understanding of content strategies and trends that will guide the performance of his analyses.
Creative Skills: The Content Editor will have an ability to creatively conceive stories and ideas ahead of the curve and ahead of media outlets on matters concerning the business and its product and also on matters on; emerging regulations and financial practices, major corporations, famous investors and so forth, creating a healthy buzz around the business. This will subconsciously enhance the audience’s interest in the business’s affairs, activities, and product’s, hence, gradually earning the business a bigger audience.
Interpersonal Skills/People Skills: The Content Editor will need to possess certain interpersonal skills that will facilitate the effective performance of his functions, these are; strong organizational skills; an ability to prioritize work and meet deadlines; a collaborative spirit, being able to work comfortably in group settings; strong attention to detail; an ability to work efficiently under pressure; and excellent critical thinking and problem solving skills.
People Skills: Yes, the role of the Content Editor is mainly of content production and editing. However, people skills are necessary in getting along with the content’s audience. This is because the Content Editor’s likeability and ability to form strong, meaningful, and lasting connections with people will manifest in the content that he produces, hence, determining the level of engagement the audience will ultimately have with that content and the business at large.