The days of flipping through the phone book to find a repair company have been replaced with a search engine that can analyze data in a matter of seconds. Consumers routinely perform internet searches for everything they want to know; from the mundane to the highly technical. When they enter just a one or two word description to find their information, the number of results that are turned up can venter into the thousands. The general seekers – the people who put in a one or two word description – are generally not prepared to buy the item. They’re more of an internet window shopper who is just out for an afternoon stroll through the web.
The customer who enters specific terms of four or five words can generally be thought of as someone who is ready to make a purchase. They have narrowed down their potential searches and have selected the items that they are looking for. This long description is called the Long Tail.
For companies that want to attract customers, finding a way to maximize the Long Tail search can generate increased traffic and profits. By implementing Long Tail Marketing strategies, the savvy business owner can take advantage of the customer’s needs and wants.
Mastering Long Tail keywords can improve Google rankings, and can save money in advertising and can reduce the cost of bids for pay-per-click advertising. By limiting the number of results for a search, companies are more likely to near the top of the search engine, which in turn may result in a sale. There are tools available to help the un-trained web-master to add long tail SEO to their site, and many webhosting companies also offer Long Tail strategies as part of their web-based advertising package.
While Long Tail marketing may not generate a large volume of customers, the ones who do internet searches are more likely to purchase the item they select.