Traditionally, a recruitment flyer is a paper advertisement for wide distribution typically given out in a public place with significant foot traffic or placed in mailboxes announcing a recruitment drive of a particular company to fill specific positions.
Recruitment flyers, like any flyers promoting products or services, can range from inexpensively black-and-white leaflets to expensive coloured glossy circulars. However, with the widespread of the Internet, especially the increased use of social media to recruit new hires, recruitment flyers can now take a digital form so they can be easily posted and shared on social networking sites.
Purpose
Recruitment flyers are designed with these aims in mind:
To inform the qualified workforce that certain vacancies exist,
To instruct the interested candidates where to obtain more information,
To create interest in the qualified workers to apply for the vacancy, and
To create urgency so the candidates apply before the deadline for accepting applications expires.
Standard elements of recruitment flyer
Regardless of whether the recruitment flyers are on paper or in a digital form, the space for information on them is very limited so most of them usually contain only the following elements (or any combination of them):
The name of employer
The vacant job position/s
The most important qualifications applicants should posses
The most significant benefits applicants will receive if their application is successful
Contact information of the employers
Instructions how to apply, and
The deadline for submitting applications.
Other known uses of recruitment flyers
Besides using a flyer to recruit candidates for vacant positions within a business, recruitment flyers have been used for other purposes. Some of the most well-known of them are:
The military used flyers as a recruitment tool to recruit soldiers and other military personnel during World War I;
Research centres, medical clinics and universities use recruitment flyers to identify participants/study subjects in research projects or new medication trials; and
Non-governmental organisations use flyers to recruit volunteers for civil actions and community projects.
