Traditionally, a recruitment flyer is a paper advertisement for wide distribution typically given out in a public place with significant foot traffic or placed in mailboxes announcing a recruitment drive of a particular company to fill specific positions.
Recruitment flyers, like any flyers promoting products or services, can range from inexpensively black-and-white leaflets to expensive coloured glossy circulars. However, with the widespread of the Internet, especially the increased use of social media to recruit new hires, recruitment flyers can now take a digital form so they can be easily posted and shared on social networking sites.
Recruitment flyers are designed with these aims in mind:
- To inform the qualified workforce that certain vacancies exist,
- To instruct the interested candidates where to obtain more information,
- To create interest in the qualified workers to apply for the vacancy, and
- To create urgency so the candidates apply before the deadline for accepting applications expires.
Standard elements of recruitment flyer
Regardless of whether the recruitment flyers are on paper or in a digital form, the space for information on them is very limited so most of them usually contain only the following elements (or any combination of them):
- The name of employer
- The vacant job position/s
- The most important qualifications applicants should posses
- The most significant benefits applicants will receive if their application is successful
- Contact information of the employers
- Instructions how to apply, and
- The deadline for submitting applications.
Other known uses of recruitment flyers
Besides using a flyer to recruit candidates for vacant positions within a business, recruitment flyers have been used for other purposes. Some of the most well-known of them are:
- The military used flyers as a recruitment tool to recruit soldiers and other military personnel during World War I;
- Research centres, medical clinics and universities use recruitment flyers to identify participants/study subjects in research projects or new medication trials; and
- Non-governmental organisations use flyers to recruit volunteers for civil actions and community projects.