When you come across a website that’s running smoothly, chances are, it has a webmaster working behind the scenes. A webmaster is a technically skilled person who helps build, develop, maintain and promote your website. He’s the guy responsible for registering and maintaining your website’s domain name. He designs websites and supervises page designers and programmers. He monitors the size of your site to make sure the bandwidth and disk space are not exceeded. He also plans for the future expansion of your website.
If you’re managing a business and still don’t have a website, it’s a good webmaster you’ll need to help you get effectively into the online world. You’ll have a better appreciation of a webmaster as we take a look-see at the various roles he takes on.
- He’s A Pro When It Comes To Trouble Shooting. Being a good trouble shooter is one of the vital roles of a webmaster. To keep the site operating without any hitches or kinks, a webmaster constantly tests the site for ease of use, functionality and loading time. He takes into consideration the site’s target audience and ensures its content is easily understood by them. If any complaints from users crop up, he looks carefully at the situation, assesses it carefully and does the appropriate solutions.
- He Hosts And Maintains A Website’s Server. After buying a website’s domain name, he goes on to choose a server which refers to a special computer where the whole information of a site is stored. He makes sure that the server he chooses is extremely safe and secured. He creates emergency back-up procedures so that if there’s a certain problem with the server, your site will continue to run smoothly.
- A Professional Webmaster Maintains The Site. A significant part of a webmaster’s job is to see to it that everything in the site is working well. He is dedicated to updating its content, and sees to it that the site’s code is compatible with various browsers. He fixes damaged links and images, adding fresh pictures, page animations, new events and interesting content and doing product updates, among other responsibilities. When clients request for changes in the website, he immediately works on them.
- A Professional Webmaster Is Involved In Programming. Another important role a webmaster takes on is that of a programmer and a project developer. This can be pretty hectic as it involves coding the site, introducing new features and content, creating animations, videos, sounds, logos and other artworks, making navigation a lot easier and even installing java. To guard against hackers and spammers, a webmaster also works out the security of the site.
- A Webmaster Drives Traffic To A Website. Perhaps, the most critical role a webmaster takes on is that of pulling traffic to your site, and the key to achieving that is to make sure your site ranks high in search engines. He will also need to constantly find the right resources to help your business grow. At the end of the day, it’s the programming functions that are crucial to what makes an effective webmaster. Your site’s good looks alone won’t do you much good if you haven’t got a good webmaster.
You can use these webmaster’s roles against which you might measure your webmaster, should you decide to hire one.