Are you dreading the prospect of sending out resumes because you know how difficult and frustrating it can be to even get one call back? Yes, it is stressful, but it is something everyone has gone through at least once in their life. You are not alone.

So, whether you are finding your current job unsatisfactory and need a change of pace in a professional sense, or you are just done with school and want to swim in the real-life waters, we are here to help you make the process of writing and sending out resumes at least a little bit easier.

We understand your troubles, and we empathize, this is why we created this guide to help you on your way to getting a new job. Since you are looking for a job in marketing, you surely know that your resume is your road to success.

This is why writing a resume is just like self-marketing – you need to present yourself in the best possible way.

It is also clear that self-promotion is the most difficult kind of marketing.

It is completely natural that you desire to present all the great qualities you possess.

But think about this in terms of marketing. Would you advertise a specific brand of soda in the same way if your target audience is teens or adults?

Of course, you would not.

Think of yourself as a brand, and your recruiters as the target audience. In this article, we will help you:

  • pick out the right information to put in your resume
  • how to advertise yourself in a way that you stand out among all other ‘brands’ out there
  • how to make your resume be among the top 10% of the best resumes
  • how to manage the trickiest part of your resume, i.e. experience, especially if you are fresh-out-of-college and the experience is scarce

Let us brainstorm a little bit. What questions come to mind before you even start writing your resume? Are you dizzy already? Maybe the issues that bother you go somewhere along these lines:

  • Which information should I include?
  • How long should my resume be?
  • What are the mistakes I should never make in my resume?
  • Which layout should I select?
  • How do I stand out?

These and many other questions will be answered for you here. Start thinking about your skills and experience and get ready to amaze your recruiters.

However, as a part of the marketing profession, you are well aware of the fact that in marketing, not everything is about the content.

Much of the success is attributed to how your brand (and, in this case, ‘you’) is presented.

This is why we have created a number of layouts for you to choose from. Look through them, and, using your marketing skills, pick the one that you think will showcase your strengths in the best way.

Now that you have chosen the perfect layout let us analyze two great examples of marketing resumes. You will easily notice what makes them stand out; however, we will break them down point by point to make sure you get the most out of this guide.

Let’s start!

Marketing Manager Resume Example

Right

Marketing Analyst Resume Example

Right

Do these resumes help answer some of the questions from the beginning? Do you find any differences to your existing resume in content or form?

Our experience has shown that this kind of CV is the most effective, so we advise you to take a look at our resume layouts, and if you haven’t already, find your perfect match.

As for the content, we will proceed to breaking down the sections for you.

Before we start, though, let us point out that you should personalize your resume for each and every job offer. What works for Perfect Search Media might not work for GoTo Marketers Inc., and vice versa.

Even discrete fine-tuning can make a huge difference in the success of your application.

So, let us get into the details of writing the resume sections.

GUIDE ON WRITING THE PERSONAL INFO SECTION

The personal information section can seem straightforward, however, many applicants make mistakes right there. Consider this section your introduction, your ‘hello’ to the recruiter.

This is your chance to make a fantastic first impression and also the first stumbling stone if you make a mistake.

Marketing is all about first impressions, and your recruiters know that very well. They are looking for someone capable of making them say “Wow, this candidate should be our top pick!”

Follow these simple principles in writing your basic information, and you are half way there!

Aside from your full name, you should include the information that will enable them to reach you:

  • Your current address
  • Your active phone number
  • Your email address
  • LinkedIn and other social media profiles

Make sure that all the information you are including represents you in a professional way.

Personal Info

Name: Ashleigh Cartwright

Email: a_carthwright@gmail.com

Right
Personal Info

Name: Ash Cartwright OR Ashleigh C.

Email: ashleighcartwright67543@gmail.com OR princessashleigh@gmailcom

Wrong

When it comes to your name, write down your full name and avoid nicknames. You want the recruiters to remember your professional side.

Your email address should also serve that purpose – avoid old, nostalgic emails that you made when you were sixteen. Create a new one that will represent you in the best way, and stick to the trusted domains like Gmail or Hotmail.

Your LinkedIn profile is a must in 2019; it is an extension and an addition to your resume. You can also include other social media profiles as long as they present you in the light of what you are applying for.

In the case of marketing and especially online marketing, including blogs or, for example, your Instagram profile is a real possibility.

When it comes to including your photo, make sure that it is allowed in your country. Some countries, like the USA, for example, tend to frown upon photos on resumes.

However, if including a photo in your resume is required, then pick one that looks professional – a nice and clean headshot will be your best choice.

In our assortment of resume layouts, we are certain that you can find the one that fits your needs.

GUIDE ON WRITING THE SUMMARY SECTION

The summary section is where you need to introduce yourself in 2 or 3 significant and on-point sentences.

Use them to say who you are, point out your achievements, and tell how you can contribute to and what you can get from the job you are applying for. This part is usually the most worrisome when you are writing your resume.

Regardless of your experience, use the summary to make it clear to the recruiters that you are the right person for the job. The most common mistake is creating generic, non-specific summaries. Take a look at these examples:

Summary WITH Experience

A successful, hard-working marketing researcher with 10+ years of experience and over 50 completed projects is looking for new professional challenges, where I can use my experience to help your company develop more. A perfect working environment for me is with a group of people with similar values at heart.

Right
Summary WITH Experience

A market researcher with years of experience is looking for a new job.

Wrong
Summary WITHOUT Experience

A fresh-out-of-college, organized, and ambitious statistics honors graduate with 98 GPA, is looking for a first-time, real-life experience to put my knowledge to good use. I am easy to collaborate with and hungry for practical knowledge.

Right
Summary WITHOUT Experience

A fresh-out-of-college statistics graduate is looking for a first-time job in marketing.

Wrong

In both cases, the more specific information you include, the better (GPA, projects, previous contributions to your employers), they will separate you from the competitors. However, do not put down all your achievements – restricts yourself to those that are your biggest strengths.

You should make that choice based on the job requirements, so read the job description carefully and use some of the keywords you find.

If the job description requires knowledge of certain statistical analysis software and you are familiar with it, make sure that you point that out.

GUIDE ON WRITING THE EXPERIENCE SECTION

Writing the experience section should come easy. You just write about your experience, right? Well, not so much.

Yes, you will write about your previous work, but will you write about absolutely everything, and how will you write about it?

The first thing you should pay attention to is the relevance of the experience. Include those past jobs that have a direct or indirect connection to the desired job. Managing your University’s official social media profile is relevant to a marketing job, but your two summers of cleaning tables at a local diner are not.

The second thing is the order. Your latest relevant experience should be listed first. This is because your most recent experience gave you skills that are fresh, usable, and up-to-date. The knowledge of outdated software form 10 years ago (that you used in your first job) is less relevant than knowledge of modern software that came out last year.

Another thing that you should make a point of doing is listing what you learned from the jobs and how you contributed to it. To do so, use bullet points and do not be afraid to describe how you did what you did. Use specific details but do not overdo with the bullet length.

Experience

Helped improve sales by 15% by implementing PPC marketing.

Right
Experience

SHORT: Helped improve sales.

LONG: I helped improve sales by 15% by implementing PPC to the clients’ web pages in 2011 when it became clear that PPC is growing in popularity and effectiveness.

Wrong

To make writing your resume a piece of cake instead of fearing it, we offer you the possibility of using one of our layouts! Visit our resume builder and make first steps toward your dream job with just a few clicks!

GUIDE ON WRITING THE EDUCATION SECTION

The education section is where you should list all your formal education:

  • College Education
  • Certificates
  • Licenses
  • Courses

Aside from just listing your education past correctly, making sure that all the information are right, make certain to put down what each school has taught you.

List your activities in college, e.g. if you were a part of a student organization, any relevant extra-curricular activities.

If you are a college graduate looking for a first-time job, this section is where you need to shine. Emphasize your GPA if it was exceptional; write down any grants or awards, honors and scholarships. Basically, put down anything that separates you from others with the same educational background.

If you put down something like ‘fraternity rush chair’ think about how that prepared you for the job. For example-rushing is practically marketing for the house.

When it comes to the order in which you are listing your education information, use the same pattern as in the experience section – start with the most recent one and go backwards.

The general rule is to stick to college education and certificates and omit your high school education; however, this could be disregarded if your high school education is directly relevant to the job you are applying for.

Our layouts will allow you to easily pick the number of desired education information.

Add a new section with just one click! It is that easy!

GUIDE ON WRITING THE SKILLS SECTION

Your skills section is where you have the opportunity to shine. This is why it is important to do it right.

Should you list every skill that you possess? Of course not. List those that are relevant to the job description. You will pick them the same way you chose which one to put in your summary, but in this case, you can put down as many as you like (just make sure that you keep your CV at a one-page length).

Go through the job description and among all the skills you possess, pick the ones that are deemed desirable by the recruiting team.  Aside from the obvious technical skills required to do the job you are applying for, throw down a couple of the social skills and personal characteristics that you think will help you do the job you are applying for.

E.g. Great interpersonal skills. This will help you form and maintain relationships with clients.

The most common mistake applicants make is that they simply throw down the information without specifying the level of expertise:

Skills

  • Advanced knowledge of Google Spreadsheet
  • Social media marketing 4/5

Right
Skills

  • Google Spreadsheet
  • Social media marketing

Wrong

Our layouts offer you the choice of how you want your skills section to look like. Do you want a star based grading system, or are you more comfortable with a descriptive one? There are a lot of them to choose from. Take a look!

FINAL TIPS & TRICKS

  • Tailor your resume according to the job description and do it for each separate job.
  • To make sure you do not omit a significant piece of information that could make all the difference, keep a master resume with all your skills and experience listed.
  • Update the master resume. Whether you have completed a course or learned the sign language, write the newly acquired knowledge right away. When you are constantly learning new things, it is easy to forget to put them down.
  • Send your file under a clear name so that the recruiters will easily find it.
  • Save your resume in a PDF format, or (if you are following the latest trends) make it a link.
  • If you do not already have a LinkedIn account, make sure you create it.
  • Avoid emphasizing racial, religious, political or cause achievements (however proud of those you may be). You never know who is on the other side. Point them out later, when you have got a notion of who you are conversing to.
  • Keep the resume short. A one-page resume is neat and clear, everything is on the same page and easy to navigate through.
  • The same goes for bullets: 2 lines max.
  • Proofread and revise your resume – both spelling and content. Even the smallest typo can make your recruiter doubt that you are as ‘detail-oriented’ as you say.
  • Brainstorm the answers to possible questions regarding your education, skills, and experience. If you do not have a plausible answer in mind, rethink putting that information in your resume.

FINAL THOUGHTS

So, this is our contribution to helping you get the job you have always dreamt of.

We are sure that you will improve your callback success by using our layouts and following the principles of our guide.

After you score that interview, you will be able to dazzle the recruiters with your personality and strengthen the claims made in the resume.

We wish you a lot of success, and many job offers to choose from!

We are certain that our layouts will help put you on the market! Good luck!

Marketing Resume: Sample & Complete Guide

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