10 Tips to Reduce Shopping Cart Abandonment Rate
Do you know that 69.57% of online shopping carts are abandoned when customers are browsing through products online? Meaning out of every 100 customers who visit your store, 70 will leave their cart without completing their purchase. We got this data from Baymard Institute and were shocked to see the staggering cart abandonment rate in 2022.
Shopping cart abandonment rates are increasing for many ecommerce store owners today, and for many reasons. The best you can do is understand those reasons and find out what you can do to stop missing out on your sales revenue.
1. Create Trust Among Customers and Use a Progress Indicator to Guide the Checkout Navigation
Use approaches that develop and build trust in your customers, especially when requesting a potential consumer to fill out a transaction form. For instance, incorporating trust signals into your website can dramatically reduce shopping cart abandonment.
People are usually very careful about entering their credit card information and other personal information. You must comprehend their apprehension and provide them a solid reason to trust you.
You may think that this is something very basic, but these things have a purpose. They are important to convince potential customers that their shopping experience is in the right hands. This has worked well for many ecommerce store owners and is thus a good idea to include it on your website as well. You may quickly add trust signals to your site if you use these Services.
You should have a progress indicator on your website that tells a typical customer how long it will take to complete the procedure and complete the transaction. The purpose of progress indicators is to improve the quality of the checkout process. Why? Because
people despise both digital and traditional checkout lines. However, when they are standing in a physical line, they can see how many people are ahead of them before their number is called. People in a digital line frequently have to go through the dreaded process of navigating through several pages and filling out the information, with no idea when they’ll be through.
2. Offer Free Shipping
An efficient way to reduce cart abandonment is to provide free shipping. If your store does not offer free shipping, most customers will be a bit reluctant to complete their purchase.
Sometimes, the cost of shipping a good exceeds the cost of the actual products. When your online customers are going through your checkout process, your shipping cost makes a huge psychological impact.
Free delivery can help you close more purchases. However, a high shipping price can be a deal-breaker. If you are unable to provide free shipping, make sure to state this clearly in your shipping regulations.
3. Enable Guest Checkout
When buying online, the majority of customers do not want to create an account, especially if they are on your website for the first time. This is why you should allow for a guest check-out to boost sales. It shows that you value the time of your potential customers and hence can significantly minimize cart abandonment rates.
When you enable the guest checkout function, it will also assist you in expediting your checkout. After your consumers have finished their purchase, you can always urge them to sign up or create an account for extra deals. It’s a win-win situation for everyone.
4. Use Techniques For Seamless Navigation
Many consumers feel that the checkout page is separate from the store and that once they’re at the checkout, they won’t be able to simply return to the store. But what if a consumer decides to add something fresh to their shopping cart? To prevent shopping cart abandonment, the navigation between the store and the client should be as smooth and frictionless as feasible.
5. Add Thumbnails At Any Time During the Process
People must understand what they are purchasing, and if you do something that causes them to lose sight of the object, they may abandon the cart. To address this issue, ensure that thumbnails of all products in the cart are added during the checkout process. This reduces the chance of distraction, which affects practically every buyer out there.
6. Minimize CTAs on the Checkout Page
Every button that leads to the checkout page must have a specific location and function. Having too many buttons on a page can cause the user to become distracted. As a result, it’s essential to keep the amount of CTA buttons on the checkout page to a minimum. Simultaneously, make sure that the checkout button stands out from the rest. It can be perplexing if every CTA button looks the same.
Similarly, CTA buttons that blend in with the rest of your page can turn off potential customers. So choose your CTA button colors carefully, and keep related CTAs in the same color family. Having the same colors for your ‘Learn More’ and ‘Buy’ buttons, for example, will distract from their unique purpose.
7. Give Incentives to New Customers
Allow new customers to checkout as guests with a discount offer encouraging them to create an account on your online store. For instance, you can offer 10% off on a future purchase if they create a customer account online.
As soon as a customer opens an account on your online store, you’ll get their contact information such as email, and then you can easily reconnect with them. This will allow you to build a relationship with them, which can be really helpful in reducing your shopping cart abandonment rate.
Returning customers will be able to personalize their shopping experience by seeing past orders, tracking order status, receiving related product suggestions to their previous orders, and saving their desired payment methods for future transactions.
8. Make use of Exit-Intent Popups
When you notice that your online prospects are going to leave your website, use exit-intent popups as bait. When users hover over another tab or want to shut the current one, you can trigger your exit-intent popup and make them an impossible-to-refuse offer. Exit popups must be included on all web pages. To make the most of these pop-ups, include them on your product and checkout pages alongside an offer, a coupon, or other information.
9. Optimize your Page Load Times
Internet consumers can be impatient, and waiting for your check-out pages to load is not their first priority when they are shopping online. You have only a few seconds to get your pages up and running, or else your visitors will leave and go somewhere else.
If you wish to increase the number of transactions that are completed, you should evaluate how long it takes for the various pages in your checkout process to load on each page. Start by streamlining your checkout flow if you see any snags along the route. This will ensure that your visitors have a quick and painless experience.
10. Provide Multiple Payment Options
Not every customer prefers to make a payment through PayPal. There are many various payment choices available in the online world, and if you only provide one to your consumers, you’re likely losing sales. Online shoppers today want to be able to pay however they choose, and are accustomed to using cryptocurrencies, digital wallets, credit cards, familiar systems, and even direct bank transfers.
Perform some research to determine how your consumers want to pay, and then double-check that the payment choices are also available to you. When giving several payment options, keep in mind that each payment method comes with its own set of costs.
We hope you find tips actionable, useful, and helpful. Now, you should go back and apply each one of these to your ecommerce store to reduce your shopping cart abandonment rate and boost sales in 2022.
Umair Qureshi is a Digital Marketer at Cloudways. He loves to read and share his digital marketing expertise with the Ecommerce and Agency community.
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