The ability of an individual to increase the number and enhance the quality of ‘backlinks’ to a website or page for the purpose of improving its search engine ranking is known as his link building skills.
For grasping this concept you must understand that backlink is any link that points back someone from another website to yours. Link building skills can, therefore, be referred to as the ability to indulge oneself in the active pursuit of acquiring such inbound links or backlinks. In contemporary marketing, it is commonly used as a tactic to enhance brand awareness and attract more customers.
Why is link building important
With the ever increasing number of internet users, companies have undertaken dozens of tasks for the sake of improving their online visibility. Email marketing, content marketing, social media, contests, and blogging etc. are some common ways of doing so.
Whereas, there has been a growing awareness of the fact that as long as links constitute the major ranking signals within Google’s search algorithms, it is vital to actively pursue them and increase the search visibility of one’s brand.
Link building skills are, therefore, significant for increasing the exposure of one’s brand along with other marketing activities taking place online. They can also help in creating and propelling new relationships or partnerships necessary for the successful e-marketing of any brand and, therefore, are considered as one of the most essential skills for securing a job in the marketing field.
How to improve your link building skills
As important as link building is, it requires real knowledge, hands-on experience, as well as a lot of hard work. Following are some helpful tips for improving your link building skills:
- Choose your potential partners carefully. Observe the leading competitors and choose the same or similar link partners as them. If possible, choose a webmaster that is active and likely to show a quick response to your requests, instead of those that require months to place the link you request.
- Predict the ranking effect. Try to have a more calculated approach by determining or projecting the likely ranking effect. This will help you decide whether or not the link is worth the time and effort, preventing you from investing any more than what is required.
- Minimize the use of commercial messages. Attracting links with information is a lot more convenient than doing so with products or services. It is possible to attract links with products/services instead of information but it requires greater efforts and is a lot more costly sometimes.
- Use only relevant keywords. Another tip about the content being used is to use ‘relevant’ keywords instead of ‘related’. Look for terms that are least logical in order to get links easily. This is because it increases the available choice of words and hence, the availability of links.