Tips on writing and designing a cover letter (that excites hiring managers)

© | DeymosHR

The entire landscape of job hunting has changed over the past several years. Only a couple of decades ago, you could simply apply to a position with a generic resume and you have a good shot at getting a phone call from a company.

Nowadays, that will not really get you anywhere. You need to go the extra mile to make yourself stand out. You need to tailor your resume to the given position, create your online brand for recognition, and most importantly, design the perfect cover letter that will excite hiring managers.

The cover letter is an underappreciated document in the job application portfolio, overlooked by many candidates. We are here to tell you that an amazing cover letter can thrust you forward in the recruiter’s mind and leave a lasting impression.

A cover letter is a supplementary document that accompanies your resume and provides more weight to your application. A resume will state the cold, hard facts but a cover letter will provide credence to the claims you make. A cover letter will describe many things, including the reasons for applying to that company, the reasons for wanting that particular job, and the benefits you will bring to the company.

There are also other things that a cover letter addresses, which we will cover in this article. A cover letter for a job application is very similar to a motivation letter for a college application. You are convincing the hiring manager that you are indeed the right person for the job; a cover letter explains why you are the best fit. That is what all recruiters are searching for – the best fit.

We want to help you write the best cover letter that will immediately grab the recruiter’s attention. We will help you write and design one that is informative yet captivating at the same time.

Cover letters do not have to be boring and bland; they can be exciting and moving as well. We want your cover letter to shine and reflect your personality, making you stand out from the crowd. If you follow these tips, you are sure to persuade any recruiter into giving you that phone you want so badly.


Before we discuss the tips of designing an exciting cover letter, let’s first look at the structure and content of a cover letter. This will be a guide to writing your own cover letter after reading the tips later on.


A cover letter consists of several sections – the heading, the salutation, the body of the letter, and the closing. We will at all these sequentially.

First Section: Heading

The first section is your heading and it comprises your address (applicant’s address) and the company’s address (recipient’s address), along with the date. The format for writing your address is as follows:

Name of Applicant

Address of Applicant

Phone Number of Applicant

Email of Applicant

The company address is also written in a similar manner.

Name of Recipient

Name of Department

Name of Organization

Address of Organization

In most job ads, it is specifically stated to whom you should address the application. In most cases, it is somebody who works in Human Resources. In that case, the name of the recipient is provided along with the name of the department, i.e., Human Resources.

When it comes to the address of the organization, that is mentioned in almost all job ads. In case it is not and your company of choice has multiple sites in various locations, it would be best to write the address of the office that you are applying to.

For instance, Infineon Technologies has its headquarters in Munich but has a production facility in Dresden. If you are applying for a position in Dresden, then state the address of the Dresden office, since the corresponding recruiting team will review your application.


Second Section: Salutation

The second part of your cover letter is the salutation. It is only one line but it is very important, so make sure to start correctly. There are various salutations used in communications (texting and email), ranging from the very casual and informal to the very proper and formal. As this is a cover letter for a job application, it would be wise to use a very formal salutation to address the recruiter reading your letter.

Avoid using greetings like “Hi” and “Hello” at all costs. Those are reserved for your friends and family, not for your recruiter. You want to take a very respectful approach when addressing recruiters. The safest and most used greeting is “Dear” followed by “Mr./Ms. X,” where X is the family name of the recruiter. For example, if the recruiter’s name is Jane Smith, you will begin the letter with “Dear Ms. Jane.” This is deemed very respectful and considerate, the perfect way to address a recruiter.

Although it may sound innocuous, using the greeting “To Whom it May Concern” is actually frowned upon by many and you should not use it. Using that greeting conveys the message, “I do not know who is going to read this but I hope that the right person will read it.”

You do want to come across as somebody who does not know who is at least reading your cover letter. In case a name of a recruiter is not explicitly stated in the job advertisement, the go with the safer “Dear Hiring Manager.” In almost all cases, a hiring manager will in fact read your cover letter. Therefore, this is considered as an acceptable salutation.

Third Section: Body of the Cover Letter

The third section deals with the actual content of the letter, which usually consists of 3 to 4 paragraphs. There is no real reason to push it to five, even if you do have years of experience. You can limit it to four paragraphs. The letter has an introductory paragraph, the body of the letter with main content (1 to 2 paragraphs), and a final closing paragraph.

Introductory Paragraph

The first paragraph of your letter should introduce who you are. Include your educational background and your current position. Briefly state how you came across the position, whether you found it on LinkedIn, on the company’s career portal, on some online job board, or any other place. Mention in one sentence why you badly want this job and what you can do for them. The first paragraph has to hook the recruiter; it has to get them to continue reading the rest of your letter.

In case an employee at the company referred you to this position, make sure you mention this. This will add more significance to your application and you will have a higher chance of getting a phone call. There is a major difference between finding a position online and getting the inside scoop from an employee at that company.

Body of the Letter

This portion of the letter contains the main essence of your argument. You need to present your skills that will benefit the company, relate your prior experiences to the position you are applying for, and discuss your personal qualities that make you unique. Normally this section is two paragraphs long, but some decide to go for only one paragraphs. It all depends on you and the things you are able to offer a company. That is what a cover letter is all about – it is all about the things you can offer to the company.

Start by passionately describing the reason you want the job, namely the reason for wanting to work at that company. Recruiters love passionate candidates, because those who love the job are able to perform the best. State some facts about the company that you read in their annual report or financial report that is pertinent to the position you are applying to. It shows that you did your research on the company and know them quite well. Do not repeat your resume here; demonstrate your abilities by mentioning relevant accomplishments.

Mention the qualifications that are listed in the job advertisement and justify how you meet all of them. When you are ticking the boxes for them, you are making their job easier and everybody likes that. Use industry specific keywords that generate buzz. This gets people talking and you want recruiters to talk about your letter. Exemplify the skills that you listed in your resume. Remember, this is your chance to succinctly justify your skills, so give a situation where you used them.

Final Paragraph

In the final paragraph of your cover letter, thank your recruiter for reading your letter. People who work in HR are very busy people (which many find hard to believe) and like to know that their work is being appreciated. A simple thank you will go a long way. State your earliest starting date to work, to show enthusiasm and eagerness to work.

Restate your contact information so that recruiters can get in touch with you if they like you. Though it is not common, some people even mention their expected salary. This depends on the type of position you are applying for, so we suggest leaving this out unless you are absolutely certain you need to provide it.

Fourth Section: Closing

The final section of the letter is only two lines long, but it must be handled with care. It is the closing remarks. You should end your letter respectfully with a closing like “Sincerely” or “Regards.” They are deemed quite formal, perfect for a cover letter. Avoid using terms like “Best Wishes” and “Yours Truly.”

Remember, you are not writing a letter to a friend, you are writing a cover letter to a recruiting manager. So please bear in mind that you should come across as professional and polite. Finish the letter with a signature just below your closing remark.

Read a little more on how to actually write your cover letter.

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We want you to write a cover letter that screams, “Hire me!” at the recruiters. Recruiters receive dozens of job applications every single day, and amazing cover letters are rare.

You do not want a letter that gets tossed in the waste basket or in modern times, gets deleted. Your cover letter needs to be exciting enough to intrigue a recruiter. Following these tips will surely pique the interests of even the sternest of hiring managers.

Use Industry Specific Keywords

Whenever you are applying to any position, take the time to understand the industry and see the words that are used frequently. These are the keywords for this industry. It will be easier for experienced professionals looking for another job in the same industry to identify these keywords. On the other hand, it may be more challenging for a fresh graduate looking for their first job.

However, with Google being so ubiquitous, you can easily determine some commonly used terms in any given industry. By reading several job ads in any given sector, you will come across terms that are used throughout all of them. Incorporate them into your letter. Keywords are generally listed under the technical and soft skill requirements of a job ad.

Significance of Keywords

You may be wondering, “What is the point of using these keywords?” Well for starters, all companies nowadays use a computerized system of assessing cover letters. Rather than having people reading each and every cover letter that they receive daily (which can be quite a lot), they rely on an automatic system to scan them.

The software will scan your cover letter and determine if this letter has the keywords pertinent to the job. Recruiters want applicants to use the keywords that they are familiar with, so it would be wise to play into their hands and include them. When you can successfully appeal to the recruiter by understanding them, then you have a good chance at impressing them.

Always Have the Recruiter in Mind

All job ads are written by recruiters and hiring managers. They take the time and effort to write an interesting job description that excites people into working at their firm. When you can take their own words in their job ads and use it in your own letter, it shows them that you actually read the job ad and understand exactly what they are looking for. The requirements section of a job ad include the most number of keywords, so make sure to include all of them in your cover letter.

Example 1

Imagine you are applying to a process engineering position at a semiconductor company that fabricates chips. In the job ad, they explicitly state the following requirements:

  • Somebody who is knowledgeable in semiconductor physics
  • Experienced in working in a cleanroom
  • Able to use advanced engineering software (AutoCAD, SPICE, COMSOL Multiphysics)
  • Loves to work in a team
  • Thinks outside the box

After reading that, you have some clues to the keywords that you can use in your cover letter. Mention your prior experience of working in a “cleanroom” and using your knowledge of “semiconductor physics” to “fabricate” electronic circuits in the past. Talk about a time when you “designed” something using “AutoCAD” or “COMSOL Multiphysics” to demonstrate your proficiency in these programs. Show your desire to work in a “diverse team” to bounce ideas off each other. This bring out the most “creative” of solutions, so discuss your affinity to “creativity.”

Each of the words in quotation marks above are keywords for the job ad of that particular company. Make sure to use most, if not all, of them in your letter.

When you are able to touch upon all the key points mentioned in a job ad, especially in the requirements section, you have a high possibility of exciting the hiring manager. The hiring manager wrote those things for a reason – they are looking for those type of candidates. Use those keywords when you are writing your sentences and you will definitely make an impact.

Example 2

Imagine you are applying to a web developer position at a software engineering firm. The job you read contains the following sentences

  • We are looking for somebody who has recently graduated with a degree in Computer Science
  • Has knowledge of front-end and/or back-end languages
  • Is a very hard worker; can handle the pressure and stress
  • Able to work independently

The keywords in this group of sentences for this particular ad are “recent graduate”, “Computer Science”, “programming languages”, “hardworking and diligent”, “resilient”, “can work independently”, etc. You can always play around with them and find synonyms for the words listed in the job ad. Since this particular ad mentions programming languages, but does not state which ones, you can say that you know HTML, CSS, and JavaScript – the front-end languages.

Highlight the fact that you have recently graduated with a degree in Computer Science and are eager to start working immediately. Mention that you can work by yourself and complete tasks on your own with very little supervision. That will appeal to the recruiter who wrote this advertisement.

Example 3

The last two examples were more technical positions, but let’s at something business related. For instance, you are applying to a bank or some financial institution and they are hiring financial analysts. The job ad may contain words like “MBA”, “finance”, “financial analysis”, “analytical skills”, “critical reasoning skills”, “communication skills”, etc. Incorporate all of these words and more into your cover letter to excite the recruiter.

Talk about what you learned in your MBA, especially how you concentrated on finance and banking. Talk about your previous experience as a financial analyst and explain how you developed your analytical skills.

Being good at math and decision-making, you can say that you have critical reasoning skills to make executive decisions. State that you are a “people person”, being able to communicate and interact with people with ease. Your communication prowess will help you land this job, so state that you are a good communicator.

Study Many Ads of the Same Type

When you are writing a cover letter for a position at a company, study other job ads of other similar companies offering very similar positions. Different companies will use slightly different terms in their ads even though they are posting the same job. The English language is very diverse and words tend to have many synonyms. Use these synonyms in your letter. The best source to find synonyms is to study other job ads and finding inspiration.

There are only so many keywords that a recruiter will use in their job ad. They provide a particular subset of terms that are relevant to their industry. So many more terms are pertinent to the role and the industry that just happened to not be used. Never forget to use a variety of keywords. Hiring managers will take notice of this and will appreciate the fact that you took the effort to study the industry and determine what matters to them.

When you are using keywords in your cover letter, you are tailoring it to the position and the company and, most importantly, the industry.

Provide a Hook

We all know that recruiters are very busy people and have relatively mundane tasks like reading cover letters every single day. They have seen them all. From the ill prepared and poorly written letters to the very simplistic and boring letters, hiring managers read many generic letters every day.

They want to read something that is captivating and provides some excitement. You can make their job more exciting by writing an amazing cover letter that hooks them in from the very first paragraph. The introductory paragraph is your opportunity to keep them interested, so make it count.

Many cover letters begin with a sentence like, “I am applying for the position of {insert position name} at {insert company name} because I think I am a good fit for your company.” This is actually quite a weak opening to the most important letter of your career. You need to inject more energy and desire into the first sentence of the introductory paragraph. You need to provide a hook; you need to entice the hiring manager from the get-go.

Here are some types of hooks you can employ in your cover letter.

Praise the Organization

You can open with a sentence that praises the organization on its recent accomplishments or overall standing in the market in relation to its competitors. This shows that you perused the company website to acquire specific information.

If you are able to state an achievement of the company in the very first sentence, recruiters will get the impression that you read the annual report and financial report. Hiring managers are pleased to see a fact in the letter, especially right at the beginning. Follow up by stating that you also want to achieve great things with the company and take it to the next level with your ingenious ideas.

When praising an organization, try to state one of their successful projects that you read about online. You will find that some companies do not disclose information on their current projects but if they do, this is an easy platform to take advantage of.


For a technology and engineering company, you can start by congratulating the firm on its recent achievement of building the “connected car”, a car equipped with sensors to help drivers. Link this with your knowledge of electronics and cars. Briefly state how you can take this project to the next level with your ideas and skills. This is a very effective method of enticing hiring managers.

This is how you can write it:

“I am very proud to hear that your company’s Connected Car was a success. I have a deep passion for electronics and I know a lot about cars, so I really want to work on this project at your company. I designed several electronic circuits as a student and I want to help construct sensors to implement in your cars. I want to help you create the future automobile, and I have the competencies to make this vision a reality.”

This conveys intent and desire on your part, a trait that many hiring managers want to see at the very beginning of a letter.

Use Keywords at the Beginning

We have already discussed the importance of keywords in this article. Use them in your cover letter. Actually, place them in the very first paragraph of your letter. Keywords are what applicant tracking systems are looking for. When the system sees these keywords near the beginning, it will place more importance on them and there is a much higher chance that recruiters will take notice of it.

Moreover, hiring managers like keywords, a lot! Please don’t overdo it, but use it enough so that it shows that you actually read the job ad. If hiring managers see these keywords first, then you have a good chance of getting that phone call.


If you are applying for a Sales Rep position at a company, you may come across a job advertisement that has the following key points.

  • Looking for an experienced Sales Executive
  • Must be comfortable talking with people regularly
  • Should have great presentation skills and stage presence
  • Needs to make decisions quickly

After reading that, you should incorporate most, if not all, of these keywords in you introductory paragraph. This will propel your cover letter forward and make it shine brighter than the rest. Here is a good way to begin.

“I have 4 years of experience as a Sales Executive at my previous company, where I brought in many clients and retained them due to my excellent communication and interpersonal skills. I delivered many presentations in my life. I described products in detail and convinced customers that they will benefit from using our products. I am quick on my feet, answering difficult and tricky questions with a clever answer that will keep customers interested.”

You can see many keywords in this paragraph. Terms like “years of experience”, “excellent communication and interpersonal skills”, “delivered presentations”, “convinced customers”, and “quick on my feet” are all keywords in this case.

Hiring managers will appreciate this and they will be excited to continue reading, as you addressed the key points that they wanted in a candidate.

State Your Mutual Connection

If somebody who works at the company referred you to this position, state this important piece of information in the very first sentence. Many wait to say this later in the first paragraph, but studies have shown that something this significant should always be mentioned first.

In addition to the name, mention the post of this person and briefly describe how you came about getting this reference. This puts things into perspective for the hiring manager and adds credence to your claim.


There are plenty of ways to network to gain some sort of leverage in the job hunting process. You could rely on close friends and family members to put in a good word for you in their company.

You could also go the extra mile and attend social events where professionals gather and share ideas. Several avenues are available to jobseekers to get some inside information on companies and the opportunities vacant.

Here is an example of describing who referenced you and how they got to know you.

“Jane Smith, a senior development engineer at this organization, recommended me to apply for this position. We met at a social gathering a few weeks ago and I got in touch with many engineers in the industry. After a long conversation, she wanted me to follow in her footsteps because she saw potential in me. She believes my skillset will come in very handy for you. She thinks I can design and develop products very well for you.”

By giving context to how you met this internal contact at the company, it shows what lengths you went to in order to get your foot in the door. Many hiring managers will think that since you went this far to have a chance to attend an interview, then you will do the same or even more when you actually work at the firm. This excites many recruiters, which is a good thing.

Tell a Story

Sometimes, the best way to write a cover letter for a job application is to inject some personality into it by telling a story. Why are you applying to this particular position and/or company? Are the products and/or services or the company having an impact in your life? Did a member of the company have a big impact in your life?

You can answer these questions to tell a captivating story that has the potential to move a hiring manager. By evoking some form of emotion in hiring managers, you have a significantly higher chance of being hired. We are not saying that you should make it so emotional as if you are writing a friend; still keep it professional and respectful, but a little bit of your personality can go a long way.

Watch this brief video on how to write your cover letter so it gets you the job interview.


We must warn you that this may not work in all industries. Some industries are far more formal than others so you need to be very careful when telling a story in your cover letter. For instance, it would be smart to tell a story when applying to an up-and-coming tech firm that values youth, energy, and spirit. Another instance where telling a story will surely pay off is when you apply to a graphics designing studio, where creativity reigns supreme.

However, if you happen to apply to a law firm, then it is best to stay as formal as you can. The legal industry is very old and rooted in its traditions, so it is advisable to just go with a cover letter that explains the facts. Know your industry very well and then decide on the story you want to tell.

Show Passion and Enthusiasm

Whenever you are writing your cover letter, you need to add something that you cannot in your resume – your passion and your enthusiasm. You need to be able to convey to the recruiter your intense and deep interest in the subject you studied and the work you do.

It is one thing to be good at something; it is another thing entirely to express why you are good at it and what the source of your desire is. Hiring managers want to know what ignites that fire in your belly, what makes you wake up every morning to go to work and do this for a living. They want to know why you are so passionate and enthusiastic about the position.

Though it can be easier to talk about professional achievements, you do not always need to talk about them to explain this. You can even talk about your younger days in school when you did things on the side to pursue your passions and learn more practical skills. You may have developed these skills later on and now want to apply them at the company you are applying to.

You can also demonstrate your problem-solving prowess and your affinity to solve complex problems to help companies overcome any hurdle. No job is easy, but when you are passionate and enthusiastic about it and are not afraid to handle any situation, then recruiters will trust you.


For instance, if you are applying for a Sales position or a Marketing position, mention how you love to create advertising and branding of products to sell them to the public. Express how you relish communicating with people to convince them into buying goods. Talk about how you would sell several of your used goods on eBay while you were in college.

Describe your skills of persuading people that your items and articles were very good. Talk about your earlier years when you were organizing garage sales and yard sales with your family. When you take the initiative to do things early, then it is perceived to be a sense of passion.

Here is a paragraph you can write in your cover letter that tells a brief story of your passion.

“I was always fascinated by Sales and Marketing, even when I was in high school. I volunteered at electronic retail stores and worked as a part-time sales rep to persuade customers into buying new gadgets. E.g. smartphones, GPS, and gaming consoles. As I am a millennial, I am in tune with the latest trends in tech and I can successfully convince people into making a purchase. I have a silver tongue and can use it very well for marketing your electronic products, as I did in the past. I am determined to sell; that is what gets me up in the morning”

This brief story explains your passion for sales and marketing ever since you were in school, quite early in your life. It gives context on selling electronic goods, something that the company you are applying to also does.

You mention your ability to convince people, a quality that all salespeople need to have. You have conveyed your passion and enthusiasm for both technology and marketing of goods. A hiring manager will really appreciate this.

Exemplify Achievements and Skills

We hope that in your resume, you mentioned your professional accomplishments in addition to your work responsibilities. Duties are not enough to set you apart from your competition. Your achievements in the workplace will make you different and better than everyone else. You stated your triumphs, now you need to provide context for them.

In your cover letter, you need to explain how you went about attaining success in your previous endeavors. This is where you need to exemplify your successes.

Besides achievements, you should also provide examples of excelling in your competencies. In your resume, you have listed several key skills that you are proficient in. Now you have the opportunity to give examples of actually putting your skills to good use. Show hiring managers how you used your skills effectively to get the job done.

Show What You Can Offer Recruiters

Exemplifying the skills that you can offer companies is a major green light, as they will clearly understand what they will get when they hire you. When you can transfer your skills to match what the company is looking for, then you are appealing to the recruiters. That is the ultimate goal of the cover letter – to convince recruiters you have the right set of skills that will benefit the company.

This is your selling point. Too many applicants focus on what they expect to receive from working at a company, but fail to see the bigger picture. What really matters is what the company will gain from hiring you.

You should be answering the question “What can I offer this company?” in your cover letter. Your examples of achievements and your robust skillset is what you are offering them. Be proud of them and flaunt them. Show hiring managers that you can deliver something great on day 1.

Here is a great discussion on what recruiters want from cover letters and job candidates.


Example 1

You may be applying for a new public relations position to help a new company enhance their popularity and grow their online presence. You want the public to be informed of this company because you believe in what the company is doing. You possess years of experience establishing PR for previous clients who have grown massively in recent years. Describe your achievements that helped propel your clients in the past, and relate how you can do the same for this new company.

Here is an example paragraph to exemplify your accomplishments.

“I have accomplished a lot in my 8 years of experience as a public relations specialist. I worked for some of the biggest Fortune 500 companies, specializing in handling social media content. I created campaigns on Facebook and Twitter to spread the word of the company. The online ad campaigns on these social media platforms raised their customer base by over 100%, as younger people became more aware of their products/services. This ultimately raised revenue, making the companies even bigger. This is the 21st century, and I can manage your social media accounts to take your company to the number one position. I also want to add Snapchat alongside Facebook and Twitter in the ad campaign.”

This is a very good example of describing the context of your accomplishments, as well as providing ideas of how to help the company you are applying to. You clearly stated the percentage increase in customer base of your PR efforts for previous companies, showing your success score.

Recruiters love numbers. Hiring managers will see this and can picture you delivering similar results for their company. By explaining what you have achieved, recruiters believe that you can repeat your success and accomplish much more by working with them. You also expressed what you would do to help this company. This shows intent to already make a difference before you even begin working. Recruiters love this.

Example 2

In this next example, we will discuss how to explain your skills to recruiters to get them interested. For example, you are applying to an International Graduate Program at an engineering firm. They are looking for engineers who are proficient in programming and technical skills, but also possess soft skills.

These soft skills include communication skills and knowledge of foreign languages. Possessing all of these skills will raise your chances of being hired, but demonstrating how you used these skills to your advantage will almost guarantee your job.

Here is an example of exemplifying your skills to fit the job role.

“I have plenty of experience in using AutoCAD to design photomasks for creating sensors and using COMSOL Multiphysics to model and simulate sensors before fabricating them. With my critical reasoning skills, I was able to solve a difficult problem at my previous firm with an ingenious solution that was praised by my colleagues. Furthermore, I learned Spanish and French in school and still practice them with Duolingo. If you need me to conduct business with foreign clients, I am the right person for the job. I successfully presented several presentations of various products, which demonstrates my communication skills. With a combination of hard and soft skills, I would be a great addition to this program at your organization.”

In this paragraph, you have provided examples of your proficiency in engineering software, something that the company wanted. You described your critical reasoning skills, a highly sought after skill by companies. You also expressed your proficiency in foreign languages.

This is an added bonus to many multinational corporations these days since they conduct business with clients all over the world. You expressed your caliber of delivering presentations. This is evidence for your impeccable communication skills. You have successfully addressed all of the necessary skills required by the company. Hiring managers reading this will instantly understand how you used your skills before, and will use them again for their company.

Share the Company’s Goals

Some hiring managers have been working at a company for years and they have settled in quite nicely in their working environment and corporate culture. They have embodied all the qualities of the company and now perfectly well when somebody else is able to adapt quickly when they join.

You need to persuade your hiring manager that you are flexible and embody the same qualities that the company possesses. One of the best ways to do this is express your own goals and aligning it with the goals of the company. Tailor your cover letter to the company so that it clicks with the hiring manager after reading it.

Understand the Mission and Vision

Make sure to conduct plenty of research on the company you are applying to. Read their mission and vision statements very carefully. There is a very good reason why organizations explicitly state them on their website or in their annual reports.

Companies want people to get to know them and understand how they operate. Organizations lay out their plans to reach a goal and the steps they are taking to reach that destination.

If you are able to express your own goals in your professional career in a manner that corresponds to the company’s, then the hiring manager will see that you are a good fit. Company culture is a very real and important thing that recruiters highly value.


In this example, we will look at how you can express your own goals in life to match that of the organization you are applying to. For instance, a company may have the following statements in their website that describes their core values.

“Our purpose is to make sustainable living commonplace. We want to see a shift to renewable energy that will be beneficial to businesses, people, and our planet as a whole. We intend to improve the health of every single individual, by creating better monitoring systems for nutrition and hygiene. We plan to reduce our carbon footprint, making our environment cleaner. We are proud to be an equal opportunity employer, giving everybody from all social, economic, and ethnic groups an equal opportunity to achieve something amazing with us.”

With all of this information, you can construct your own goals in your cover letter that align with this company’s vision and mission. Here is a sample response that you can write that matches the above statements.

“I highly admire and respect your company wanting to create a world that relies entirely on renewable energy that is very environmental friendly. I care deeply about people and our planet and working at your firm, I will ensure that the health of people are put at the forefront. I want to pioneer new green sustainable energy concepts to make this company the number 1 renewable energy solutions provider. I particularly specialize in solar energy and wind energy, something your company is looking to expand. I enjoy working with people from all walks of life, because I have the opportunity to share ideas with others who also provide various perspectives. Diversity leads to creativity and innovation, and I highly value a working culture that promotes diversity.”

This paragraph describes how you appreciate the company’s vision of sustainable energy growth and desire to ensure proper health of people everywhere. You expressed your intention of propelling this company to the market leader position as a sustainable energy solutions provider.

You stated how you want to work with solar and wind energy, two divisions that the company wants to expand. Recruiters seeing this will now have more incentive to hire you since you will be an integral part of those departments. You like working in a team environment and value every person’s input and opinion. A hiring manager reading that will immediately understand that you are a good team player and easy to get along with.

Get Personal

If you are applying to a company where the CEO or founder has a published book, please take the time to read it and understand their perspective. Dive deep into their mind and comprehend how they think and work and how that translates into their business. Working can be a very rewarding experience, something that you can learn from businesspeople who are in a managerial role.

They have many ideas to share and you can learn a thing or two from them. Many CEOs and founders do not have books but instead have blogs and write regularly. Read them and see what makes them tick. When you understand what motivates somebody to wake up every day, then you can embody those same characteristics and convey them in your letter.

Hiring managers know the CEOs and founders of the company very well. When they see that you have read their books or read their posts regularly, it shows that you are interested to learn from the very best in the industry. It shows intent that you want to work for this person at their organization. There is almost nothing more exciting than that feeling.


In this article, we touched upon the reasons for writing an exciting cover letter that will appeal to recruiters and how to go about writing one. Many companies these days seem to rely on resumes more than cover letters, but there are still companies that want to read a cover letter. You need to be fully prepared to write a cover letter that is tailored to the position and the company.

After doing plenty of research, you will understand what the company is looking for and what the recruiter expects to read. You will then be able to write a letter that excites them and makes them think, “I like this person.”

Always use the right keywords, provide a hook to get hiring managers interested, tell a story to convey passion and enthusiasm, exemplify your achievements and skills, and do not forget to align your goals with those of the company’s. When you are able to successfully cover all these bases, then you will definitely excite any hiring manager reading your letter. You need to tailor it to make it stand out and appealing.

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